Larry joined SalesStar after an extensive twenty-year career at CBS Broadcasting where he excelled in both Radio and Television sales and marketing management assignments. The Fortune 500 new business he developed in NFL football alone generated over $1,700,000 in consistent annual billing. Importantly he was responsible for taking national retail chains, financial service companies and major auto dealer groups, in CBS radio and TV markets, out of newspaper advertising and into local Radio & TV advertising.
Upon his retirement he joined a premiere global event management company where he spent the past ten years in sales development focusing on boutique, midsize and international law firms, and corporate in-house counsels. His work on legal summits, boarding the managing partners and other C level decision makers at these firms, earned him the respect of the legal community. “I enjoy the new business development hunt in utilizing the three pillars of my approach: Analytics, Metrics and Relationships. All are enhanced and expanded upon with the SalesStar’s strategic business model enabling our clients to achieve substantial seven and eight figure revenue. Most of all, I enjoy acting as a trusted advisor to my clients.”
Specialisation Areas
New business development, account management, legal research, sales strategy, ROI analysis, relationship enhancement and pipeline management.
Sector Experience
Law Firms, other than personal injury firms, primarily in the US. Financial companies in compliance, anti-money laundering and fraud prevention software. Broadcast media and radio and TV advertising.
