Business Development Manager

Lydia Palmeri

An accomplished account executive with 25+ years of BizDev and marketing know-how, Lydia thrives on
the front-line of sales development.


A longtime road warrior, she established a regional media rep firm to represent national publishers in the

Southeast, selling advertising campaigns in newspapers, magazines and TV to clients from nearly every

sector – real estate, automakers, manufacturers, retailers, CPG, healthcare, higher ed, financial services

and travel. She helped launch two magazines, several public TV documentaries and a performing arts

series with corporate sponsorship and underwriting.


Inspired by the evolving convergence of sales and marketing, she became Hubspot Inbound Certified to

deliver greater performance for clients, and enjoys sharing emerging best practices in marketing, digital

media, market research and ecommerce.


Her lifelong passion for excellence in B2B sales development led to joining the brilliant SalesStar team to

introduce the latest science behind sales success.


“Business leaders understand the crucial importance of supporting their sales teams to achieve ambitious goals

and gain market share, even in tough economic times.”


Specialization Areas

Aligning sales and marketing strategies for optimal ROI and customer experience

De-risking sales hiring and developing motivated sellers

Focusing attention where the rubber meets the road and sales strategies get traction


Geographies

Based in South Florida, Lydia hails from Florida Atlantic University and works virtually in the U.S.