An accomplished account executive with 25+ years of BizDev and marketing know-how, Lydia thrives on
the front-line of sales development.
A longtime road warrior, she established a regional media rep firm to represent national publishers in the
Southeast, selling advertising campaigns in newspapers, magazines and TV to clients from nearly every
sector – real estate, automakers, manufacturers, retailers, CPG, healthcare, higher ed, financial services
and travel. She helped launch two magazines, several public TV documentaries and a performing arts
series with corporate sponsorship and underwriting.
Inspired by the evolving convergence of sales and marketing, she became Hubspot Inbound Certified to
deliver greater performance for clients, and enjoys sharing emerging best practices in marketing, digital
media, market research and ecommerce.
Her lifelong passion for excellence in B2B sales development led to joining the brilliant SalesStar team to
introduce the latest science behind sales success.
“Business leaders understand the crucial importance of supporting their sales teams to achieve ambitious goals
and gain market share, even in tough economic times.”
Specialization Areas
• Aligning sales and marketing strategies for optimal ROI and customer experience
• De-risking sales hiring and developing motivated sellers
• Focusing attention where the rubber meets the road and sales strategies get traction
Geographies
Based in South Florida, Lydia hails from Florida Atlantic University and works virtually in the U.S.
