In 2021 I partnered with SalesStar to establish SalesStar Digital. I was drawn to the opportunity of working with SalesStar due to the values of the organisation, which emanate through to its great clients. I have thoroughly enjoyed working with clients who are serious about growth and also understand the importance of pairing a marketing strategy with a sales strategy.
I previously worked for a number of years as an independent consultant to companies around the globe and across a variety of industries. My predominant focus was on digital marketing and wider corporate strategy.
Before my professional career, I was born and raised in Blenheim, New Zealand before completing a Bachelor of Commerce (International Business, Economics) and Diploma of Language (Spanish) at the University of Otago.
In 2014 I completed a Masters of International Management from Bocconi University in Milan, Italy; and worked for several years in France and the UK. Having since returned to New Zealand, I am happily based on Auckland’s North Shore.
SalesStar Digital is the digital marketing business unit of SalesStar. Created in 2021, it was born out of our clients’ continued frustration at the poor performance of their previous digital marketing partners.
In creating SalesStar Digital, we have pioneered a new approach to lead generation through digital marketing. Our focus is on ensuring that the marketing strategy runs parallel to the sales strategy, combining SalesStar’s world-leading knowledge in sales effectiveness with the cutting-edge expertise of our digital marketing team. SalesStar Digital ensures that lead generation is conducted in a synergistic way, across all applicable digital channels; and that all decisions are driven by data and linked to ROI.