Website - Ep20. Jason Sugrue Creating Salesstar Podcast

Ep20. Jason Segrue. Commitment and Coaching through Failure and Setbacks.

Join Pete Evans as he speaks to head of coaching at Greenhouse Sports, Jason Sugrue. During this episode Pete and Jason look into the importance of failure and setback when coaching and developing young people. The pair discuss the impact of emotion and collaboration for developing skills and focus on the importance of commitment.

About our Guest

Jason Segrue: Jason is our Head of Sports Coaching and Lead for the Greenhouse Centre. He was six years old when he picked up a bat at his dad’s table tennis club in north London. After his dad’s death when he was 12, Jason went on to play table tennis for the next 15 years, winning over 100 national titles. In 2006, he became the British and Irish Champion – the pinnacle of his professional playing career. 

He joined Greenhouse Sports as a coach in 2005 and spent the next decade working in schools across London and developing our coaches and programmes. In 2017, he moved away from school-based programmes and took on his current role at the Greenhouse Centre. 

Jason has dedicated his coaching career to guiding young people on a journey of personal development – giving them the tools to reach their potential is what gets him out of bed in the morning! On the rare occasion that he isn’t playing or coaching table tennis, Jason loves spending time with his family and watching sport – especially Liverpool.


About our Host

Pete Evans has over 20 years sales experience with a successful corporate sales career. If you’re involved in B2B selling, cold calling, sales recruitment, sales training, sales coaching, sales transformation or have a desire to grow your business then this podcast is for you.

Pete is currently MD and Practice Partner of SalesStar UK. SalesStar combines sales training with sales coaching to deliver long term results in line with your sales strategy so you can smash your targets and grow top line revenue. SalesStar works with growth minded CEOs and sales leaders who are frustrated with their sales results and are looking for a proven system to grow sales.

Episode Transcript

Intro/Outro | Pete Evans | Jason Segrue

Welcome to the Creating SalesStars Podcast. Each week, our host, Pete Evans, will be joined by some of the big and upcoming names within the sales industry. This is brought to you by SalesStar UK.


So welcome to this week’s edition of the Creating Sales Stars podcast. This week I’m delighted to welcome Jason. Jason Sugrue – is that how you pronounce you name Jason by the way?

Sugrue, Sugrues fine yeah.

So I’m delighted to welcome Jason Sugrue, who is the head of sports coaching and lead for the Greenhouse Centre, part of Greenhouse Sports. And as you know, during the course this year sales star is supporting greenhouse sports with a number of fundraising initiatives. So really delighted to welcome Jason to our show. A bit of background to Jason. He was six years old when he first picked up a table tennis bat at his dad’s table tennis club in North London. After his father’s death. When Jason was 12, he went on to play table tennis for the next 15 years, winning over 100 national titles. And in 2006, he became the British and Irish champion. The pinnacle of his professional playing career. Joined Greenhouse Sports as a coach in 2005 and spent the next decade working schools across London and developing Greenhouse Sports coaches and programs. In 2017 moved away from school based programs and took on his current role. The Greenhouse Center. Jason has dedicated his coaching career to guiding young people on the journey of personal development. Giving them the tools to reach their potential is what gets him out of bed in the morning and apparently on the rare occasion that you are into playing or coaching table tennis. Jason, you’re spending time with your family and watching sport, especially Liverpool. I think that’s it. I think that’s a conversation for another podcast. So. Welcome, Jason.

Thanks for having me!

Yeah. So I’d like to start off with the benefit of our listeners. Obviously, you spend. You spend a lot of your time coaching and developing young people. What are the nuggets that you’ve learned over the years in coaching young people?

I suppose the most important thing from my perspective is that there isn’t a one size fits all. And coaching is much more about working with individuals and giving them the support that they need rather than just using what knowledge you have to point them in the right direction. It has to be much more personal. It’s a real relationship and it should really be tailored to the needs of the person that’s looking for the coaching.

And you’ve talked about it in your bio about, you know, giving people tools to really realize their potential? Could you share with our listeners an example where you’ve taken some of the others of not wanting to work with you and have really, sort of, have gone through a journey of smashing the limiting beliefs and actually you know, you’re really proud of what the individuals achieved.

Yeah. Mean there’s quite.

A few.

Different ones that I could probably give. But yeah, there’s hundreds really. I mean, from, from kids struggling in school and maybe being on the verge of exclusion to then gone on to become head boys or girls and going off to university. There’s different examples of where maybe religion might be a barrier to playing sport towards it, towards a good level, and working with parents and families to to help them better understand the actually and what you learn from, from working with high quality coaches is that you learn how to become more independent and that transcends across all aspects of your life. So yeah, I mean, there’s probably my most successful story in terms of, of the one I’m most proud of is working with the young people who really had difficulties, whether that be in the home life, whether that be in the fact that actually school is particularly difficult and they don’t have enough time to give them. And then those players or student athletes, if you like, go on to realise some of their potential and understand that the pressures that other adults in their life have put on them aren’t necessarily barriers. But to better understand that as adults, we are also under pressure as teachers, as as coaches, as even parents, you know, to to to pay the bills, to to get graded, whatever it is that we do in our day job that impacts on them and helping young people understand actually that part of life as well as is probably the most enjoyable part of the job.

I mean, that’s fantastic what you’ve just said. And I want to sort of dig into this a bit more because, you know, we often talk to salespeople and sales managers, sales leaders about, you know, the importance of having the right mindset. And first, I believe, you know, every day of it, when you wake up in the morning, you have a choice about whether you’re going to have a good day or a bad day. You know, what lessons have you learned in terms of encouraging some of these young people who come from disadvantaged backgrounds to have the right mindsets and perhaps changing their mindsets?

Being a table tennis player. One of my good friends and colleagues is Matthew Syed, who some of your staff might be familiar with him, he’s wrote a number of books; bounce and blackbox thinking, and it’s something we used to debate quite a lot actually. And, you know, I’m of the thinking that mindset is hugely important, but your mindset is a product of your environment and you have to have people around you who who want to teach you about resilience, who want to teach you about the importance of of self-motivation, self resilience and even self-reflection.So a mindset is a learned habit. It’s not something that you’ll give a no your all your or someone can pass on to you. It’s something that you have to really learn and be in that right environment. And I used to argue with Matthew quite a lot. You know, if someone buys your book, they’re already halfway there. So, you know, sometimes they’ll read what’s in the book and there’s great content. And he didn’t like it always. But but for me, it’s more important to be able to write a book for people from environments where growth mindset isn’t on their isn’t part of their agenda, isn’t part of their everyday life, because actually just making sure they can survive and making sure they can get from A to B and making sure they can feed themselves and making sure they they can look after themselves is a tough enough battle for a lot of the young people and the parents that we work with. So we try to be a little bit extra in what we do in terms of our step framework. So we coach around the framework that we partner with Bath University to create and our STEP framework is social thinking, emotional and physical development. So while we’re playing sports with these young people, what we’re really doing is we’re looking at different aspects of their life, whether that be social or emotional, and then we’re very well connected when you’re young and all super and entwined in terms of how you develop. So we’re constantly pushing testing. We, we and what I mean by testing is twice a year we test them through questionnaires to check on their wellbeing, to check on the development around our STEP framework. And then we get individual reports from these young people that support the coaches in being able to help each individual. So even though you might be in a team sport like basketball or volleyball or, you know, table tennis is seen as an individual sport that you’re normally part of a training group. There’s different attributes that all of these kids will have. Some will have, you know, an abundance of confidence. Some will have low confidence. So we’re constantly trying to work with the individual and support them to have the right mindset to develop. And that’s what mindset means to us. You know, and we provide that really safe environment where they can be vulnerable, where they can ask questions, and hopefully their peers and their teammates will support them in their development. Because we all understand actually that, you know, in the main, it takes a village to raise a child. That’s a very good saying. But it’s real. You know, every person that you interact with throughout the day is going to have some sort of bearing on whether or not you have a good mindset or a bad mindset, how you feel that day or how you feel that day. So that’s kind of how we work around what we deliver and how we deliver it. Yeah. And the environment is key I think.

Yeah. I mean there’s some real nuggets and this is really interesting because our CEO Paul O’Donohue was over from New Zealand recently. We actually can see one of the greenhouse sports projects and he actually used that expression that you’ve just used, you know that every child needs a village to support them in their development. And he was using the context of business and developing people. So I think that was, you know, hugely transferable. And, you know, I think what’s interesting is that you talk about the emotional side. And, you know, one of the things we talk to organisations about is people having greater degrees of emotional intelligence and emotional awareness. So I’m interested to explore this with a bit more. How do the kids respond when you start talking about emotions because you’ve talked about, you know, allowing them to be vulnerable. And there’s a lot of research done around for leaders. It’s important to be vulnerable these days, you know, and be authentic. So how do the kids respond when you tried to get them to open up emotionally, you know, by how they feel?

I suppose it goes back to, you know, all the coaches we employ, we want to have some lived experience and have to be able to relate to the young people in some way or form or maybe have had a similar upbringing. And, and, and, and that always helps because being able to relate is super important. So kids can open up to you and talk to you.And we encourage that. And you know, all you know, we do internal podcasts that the kids can access or potential funders or partners can listen to that talk about vulnerability. You know, we talk about the difficulties we’ve had and how we use those to fuel the fire as an expression. We use quite a lot. So, you know, in the main, again, it’s about the environment. You have to set it up to be that way. It’s really important that the young people feel that they can trust the coach. So we have to be incredibly consistent. You know, the coaches we employ the coaches to be there full time, day in, day out, in some aspects, then a much consistent part of these young people’s lives. And that helps to build that trust that allows you to be vulnerable. And so again, it’s that consistency, that environment. Yeah. And giving them the opportunity to, to talk about emotions is incredibly important. And competition is fantastic, right? Because when you’re a kid when you’re a kid, it’s about winning and losing quite often. And if you lose enough, you end up kind of having lower motivation and maybe a lot of self-doubt. And if you win too much, you can end up being overconfident and not very reflective of of how what you’re achieving. So competition is a huge part of what we do. We we often review how we’ve competed. And from my personal experiences as an ex-player and, and as a coach, it is probably the greatest tool you can use because we all know it, right? You play a match and you get beat for whatever reason, and it could be 101 reasons. But the most common thing you hear a young person tell you is because today I didn’t play very well. I’m a sugar player. I could use another word for that to sware! You know, they talk about the emotional side of it and they dump it. So it’s easy to tap on and say, today I was, you know, sugar, honey, iced tea. And it wasn’t my day. But but the reality is, we want them to to try and remove the emotion from it and be more reflective and then talk about the emotions separately is something we encourage them to do. So, yes, you can you know, why do you think you played like that? What did you really play like that? What’s the feeling that you’re going through and just spending some time in that uncomfortable and that uncomfortable zone, if you like? Yeah. Which is something that we do quite a lot with. And, and it’s, it’s not easy, but it’s something you have to practice.

Yeah. And this is really interesting and I’m sure our listeners today will really benefit from listening to what you told me because what we talked to a lot of sales teams, about is, you know, you’ve got to get comfortable with being uncomfortable and you’ve got to reflect on your own. You know, do that reflective practice when a deal doesn’t go ahead. Our meeting doesn’t go according to plan. You know, I would say there’s always a common factor in our sales in the sales process. And it’s the salesperson, but it’s easy to blame other people or the product. It’s all your pricing. But I think when you’re able to reflect back on your own performance, then I think you get personal growth and development. But I think particularly as you get older, I think it’s actually more difficult for people to reflect and say, you know, personal responsibility and accountability and say actually- that meeting didn’t go according to plan today. And actually it’s because I wasn’t prepared. I wasn’t in the the zone of I’ve lost my mojo. And I think that’s a lot of the you know, from your own sporting career and also in terms of the coaching, the transferable to the the work we do. And I do agree that you’re conditioned by your environments and the people you that you surround yourself with as well, you know. Oh, you know, I mean, you I want to come back to you. You know, you sporting career, you know, you obviously got a fantastic, fantastic track record. And what are some of the key things that you learned about yourself? You know, being successful in sports that can be transformative, what you’re doing, more practice can be transferred to some of our listeners.

Oh, I see. So it’s a good question. I mean, I mean, there’s so much I learnt from, from, from my sport and being in difficult times and different environments, I suppose, I suppose the most important thing was, is that I just never give up, actually, despite having some pretty difficult circumstances. And you alluded to losing my father quite early. I mean, it was it was a very much a tragic loss. He he he hadn’t made some of the best decisions in his life growing up. And some of those decisions came back to bite him on the bum. And he was taken away from us. He was he was murdered for for for for those listeners. That sounds quite graphic, but that’s what happened to him. And he made some really bad choices in life that that impacted massively on not only myself, but his whole network of friends and family. And it it fueled some of the fire in my belly, too, to want to do good. I mean, we were thick as thieves and best chums and and he started off playing table tennis. And obviously, I wanted to do the best you always want to do for you, for your family or dad or whatever it is that that motivates you. So so actually, his loss in a way meant that I did play table tennis, but without his loss, maybe I would have given up. Who knows? I mean, so I mean, every, you know, sliding-doors in those moments in life, they lead you to where you are. But but I suppose for my playing career, what I learned most is that is that, you know, things are always going to be difficult and there’s always other people who maybe are as deserve-ed Or maybe when you’re growing up you feel they’re not deserved you. Or there’s 101 things, but you just got it. You just got to get up. You’ve got to get on with it. You’ve got to try and do your best. You’ve got to try and be a good role model to those around you. In in even in sport, it’s really important that you probably in business as well. It’s really important, you know, when I was growing up because you don’t have to be friends, you know, you can look at Andy Cole and Dwight Yorke and they scored so many goals for Man United and they weren’t best mates. But actually I think the world’s moved on from there. I think you’ve got to I think you’ve got to work together, you’ve got to try and spend time with people, you’ve got to build relationships because ultimately that the fist is mightier than the finger. And that’s a Chinese proverb that I quite like. So being united is really important, and that would be the one thing that I encourage all the young people we work with is to really try and establish a good support network, try and communicate really well with all of the stakeholders that are involved, whether that be parents, school friendship groups. Because if you’ve got more people connected to your journey and connected to the goal, you have more people hopefully helping to raise you up. So so when I was younger, I was a bit embarrassed of my life. So I sort of became almost more of the finger and less of the fist because because of the shame that was connected to what had happened to me to my father, it meant that I was much more an individual. But as I grew older and sort of started to park some of those emotions myself, then I became a much more team player. And it really led to such wonderful, emotional connection to my sport and to my teammates. And I ended up being a much better player in team environments than I ever did as an individual, which is something you wouldn’t have said when I was a 14 or 15 year old. You know, most of my best performances in my career have come and I’ve played in a team with people rather than on my own. So that would be my sort of nugget, is to do things in collaboration and think about the village rather than just one person can fit all.

Yeah, we, we have an expression in our business as a team. We win together and we lose together. So, so we might have somebody who’s, you know, leading the potential winning of a of a new client. But actually, if we don’t if we don’t win that deal, you know, we analyze it together and we, we, we, we unpack the learnings from it. And what can we take forward to another potentially deal, or you know, how you can enhance what we’re doing with a with an existing client. And I think it is interesting because we, you know, sales can be quite selfish environments and, you know, it can be it can be dog eat dog, you know, and it can drive that selfish behaviour, but where, you know, where people work together in teams, they learn, you know, because what I say you need, you need every cog in the team, you know, working together, working, working smoothly because, you know, it’s got to be well oiled, it’s got to be well fueled. And people have got to have the the right mindset and not not be selfish. You know, I mean, you’ll have seen, you know, in your own sporting career experience, different different coaches, you know, what did you when you were growing up, when you were playing table tennis, you know, playing it competitively? What was some of the key things you learned from being coached yourself?

So there’s different coaches in life, isn’t there? Which I think is something that we we really work on at Greenhouse quite, quite well. So you’ve got people who develop people, young players, which is much more about building and helping build an individual to be more independent and more, more accountable for themselves, which is which is probably the most important coaching. You know, I think the most important coaching you can ever give is, is to young children because it can help them grow and learn and do things more independently ultimately, which is what you want, because then it means that the young person is taking responsibility and accountability for themselves. Sounds cool. That’s big stuff to do fit for young kids. I’m not talking about. They have to go out and think about getting perfect grades, but it’s much more about being reflective of what good practices and commitment and the importance of effort and the importance of of of putting in the time which is super, super important in terms of how you do that. But my coaches, I mean, for my playing career very early days, I played for England a lot as a youth and I actually I couldn’t stand it. I hated it. I hated the coldness of of the national team. I just felt like I was and, you know, and this is with some reflection a lot a lot of years of reflection. I just felt like I was another player on the treadmill. And if I did good, then the coach would pick me because it was much more about how the coach looked than necessarily about whether or not they could develop me into the player I wanted to be. Because most of the time you’re with your clubs and then you go and play for your country and and they need you know, it’s tough even in the football world. You can see it and it’s tough to create the right environment to develop and allow growth. Quite often it’s the other way round. The national coaches just want results and I hated it. Playing for England as a kid couldn’t stand it. So I suppose I learned a lot of lessons from from that and making sure that it was always about development. It was always about working towards potential rather than just thinking, you know, this player comes in and I need them to win this match. Otherwise this happens, which is fine. You know, that’s the reality of elite sport. But but elite sport at junior level isn’t, in my opinion, should still be about developing them to go on and become good senior players rather than junior players. So, so, yeah, my, my playing career wasn’t great when I was young. And as I got older, I start to attach myself to, to people who I like being around more and who would think much more about. Yeah, I like the environment and providing opportunities and, and making sure it was more fun than just feeling like I was just another player on the treadmill.

You told us by focusing on a lot almost, you know, the result is important and obviously almost like an elite sport, you know, when it’s all across. But it’s it’s really interesting and insightful listening to what you said, you know, when you went to play for that every England national team, that was the focus. But you weren’t also getting development in other areas to make you a better person. You know, look at and, you know, maximise your potential in future years. Do you think there’s a lot of organisations? Come on, because I think sometimes, you know, we live in a I think we live in a culture where it’s quite short termism, you know, organisations. We’ve got to, we’ve got to drive, we’ve got to drive results, you know, we’ve got to drive results for our clients. But I’m really passionate about, you know, inspiring people, you know, and developing people and developing people. You didn’t practise at times a blunt self-belief and about lots of doubts. But you, you know, when you see a person change and grow, that has a massive impact on their organisation.

Oh, huge name. You have to look at the lionesses for for the environment that they seem to have. And from the first minute of watching them and I watched every game, they just looked like a team who was who was ready trusting each other. You could see it visibly on the pitch. You mentioned earlier, I’m a big Liverpool fan. I mean just when the luckiest team in the world because I think Klopp Juergen Klopp the way he talks about sport, you know people said to him you know big game coming up this week, lots of pressure and he says this is not pressure, this is a privilege. Being a doctor is pressure. Being able to feed your kids every day is pressure. So he’s constantly talking about making sure the players understand that there’s more to life than than just the result. It’s much more about bringing joy as a sportsperson. It’s about having the right culture. It’s about being dependable. It’s about representing the people that you’re supposed to do. And, you know, I go back to talking about England. I didn’t feel like I was representing England. I felt like I was in an in a cauldron of of just I had to perform for this coach in order for them to look good. So, yeah, I think there’s a lot that can be done. And definitely in my sport of table tennis at the English level, at the top level, they often employ ex-players as head coaches. I’m not I don’t necessarily think that’s the right way forward. I think every coach should go out and do some will real coaching on the ground at grassroots levels. They should understand holistic approach to coaching and make sure they’re thinking about the collective athlete, which is a lot more conversations about now than there was even ten years ago. So everythings going in the right direction, but as you know, like as you mentioned earlier in your team, you need to really you want everyone singing off the same hymn sheet. You want everybody with you in best practice. You want people with you in when things don’t go quite right and picking up those nuggets and those learnings so that we can always be better and sometimes you could be perfect and you don’t make a deal and and for whatever reason it doesn’t happen. And in some days you can, you can not be so perfect. And a deal lands perfectly. And and actually, both of those things are neither right or wrong. They’re a product of the journey. And that means that that yesterday was a failure. But what’s not to think that tomorrow we get it over the line. So, yeah, it’s super important.

And I love that phrase. You just used a promise. But yeah, I don’t know. It’s down some words and and we use these words with our clients. Well that one word I think you’ve emphasized a few times it is commitment. So we often taught people who have the desire, but they like the commitments and I refer to those individuals as the dreamers.So they’re not prepared to take consistent action to get results, because I don’t think anything that you want in life is easy. You know, you’ve got to you’ve got to serve the hard yards. You’ve got to you’ve got to put the effort into the commitment. And I think that that is sometimes what’s lacking in people that come into their own. Is that something you seen, you know, in your sporting career, perhaps, where you saw people who had great talent but they weren’t prepared for the effort and to maximize their potential?

Most definitely. And I’ve said that phrase since I was a kid, actually. Anything worth doing should never be easy, otherwise. Otherwise, it’s not really worth your time. Because if it’s easy, then it means everyone can access it and anyone can do it. And actually, what we’re always striving for is to be that little bit better than the rest or to do something a little bit different. So it requires a level of commitment. And I think I like the word I like the way you described it as the dreamers and the and maybe the doers, if you like. But the kids here have a saying like the boys for boys commitment is king. And for for for girls to commit commitment is queen. It’s that is the number one. If you’re committed, then you should be selected on your commitment and not on your level of performance. And we stand by that. That’s something we we definitely make selections around in our teams. If you commit day in, day out, you might be the fifth player in the team. But if you’re the most consistent with your commitment, you will get picked because commitment is king or queen and eventually, you know, unless you have some super wild anomalies which do happen in life, you’re normally commitment will take you to a to where you need to be. And it’s not only commitment, it’s about having resilient commitment because what you need to know is that the journey is going to be bloody tough and some days the doors are going to close and some days you’re going to hit dead ends. And those are the days where you just need to have that little bit resilience to that commitment. It’s easy to think, Should I skip the session or should I do this or should I do that? And whatever you’re trying to achieve. But actually, you know, when you have those setbacks is when you really need that that resilience to say, right, okay, back on the horse or back on the bike or whatever it might be. And that’s something we really try to practice and and and and sort of have towards all of our sessions is that is that everybody’s dedicated and everybody wants to be good, but you’ve got to be committed in the good days and the bad.

Yeah, I mean some I’ve written down that expression of resilience commitment and what seems I don’t you’ve ever come across the work of Mel Robbins.

A little bit coaching a little bit.

And she she wrote this book why the the the five like you know you can write scenes in 5 minutes and she’s written she’s written a follow up anything in a follow up that she was writing about when people have a and a dream so say for example they want to run a marathon. They follow that and they visualize getting through the finishing line and she actually said that’s the wrong thing to focus on. She says if you’re training for something that’s going to be a huge sporting achievement in your life and actually what you should visualize it being 5 a.m. in the morning. Yeah your trainers are downstairs I substitute anytime with rain says because you’ve actually if you’re going to do something you’ve got to train hard for it and it’s really easy to train when the sun shining but it’s much more difficult to train when it’s dark outside and it’s raining and there’s a big gap. There’s a gale blowing. And she says, You’ve got to focus on the hard bits. It’s because it’s the hardest. They get you to the finishing line.

I like that. And that is what it is like, isn’t it? You know, there’s one of my favourite expressions and and my daughter actually managed to make it got me the print for my birthday is actually that there’s there’s no flowers without some rain so.

That is tomorrow. I was going to say.

That and that’s my one of my favourite sayings and and that and that’s exactly what I think most talking about is the fact that you look if you’re visualising the flowers but you haven’t thought about water no more making sure they’re in the part of garden to get enough sun or get the protection from from the galleries and the wind so that they can go properly, then you’re not going to have any flowers is much more about about the environment and that that first part of journey to making sure you get enough water and making sure you know it’s going to be difficult and not easy.

Yeah, I know you’ve there’s some real gems in in so what you’re what you say so sadly we’ve come to the end of this I could talk for hours on this subject with you said to realize what was the one piece of advice or gem that you’d like to share with our our listeners that might inspire people to, you know, go that little bit further in the sales career of all the sales leader, what’s one gem you can share with us? You know, right at the end.

Something I talk about a lot actually, with everybody, my personal life, my my my professional message is make sure you celebrate those little successes and those can be whatever it might be. You know, when you’re going through hard times or or when or when you’re you’ve got to put in a little bit extra effort, celebrate those things as success.Doing a little bit more is massively important to how you to how you can perform, but you’ve got to enjoy that process and celebrate it. And if your head is always, you know, you’re always thinking about what’s next, what’s next, what’s next, you know, sometimes you’ve got to look out the window to enjoy the view. So yeah, so just pause a little bit, think a little bit and reflect a little bit and when you do something positive, you know, make sure you recognize that. And that might be take your family out for a meal. It might be that that you just say, you know what? You know, a bit positive praise for yourself for all you do, something nice for somebody else, which is something that we try and do here. Will you leave the environment slightly better than you found it? And those little celebrations help that motivation. And motivation is a huge part of sales. I’m sure it’s a massive part of it’s a massive part of sport. And I’ve often been asked, you know, where does motivation come from? How do you get more motivated? The simple answer to that is it can only come from yourself, but but the more you enjoy the journey and the successes and and the quicker you can learn from the difficulties and the and the hard times.And that also becomes a way of, of of enjoying and motivating yourself to be that little bit better or to use that information a little bit better. We don’t live in the dark, fortunately, so we can everything’s right in front of us. We can see we can see our successes. We can see our failures. Um, so, yeah, just, just make sure you look out the window and enjoy the view sometimes and that should help you keep a little bit more motivated and hopefully put a smile on your face a little bit more.

Fantastic, well… Thank you very much, Jason, for making the time.

An absolute privilege. Thank you very much.


Thanks for listening. This podcast was brought to you by SalesStar and hosted by Pete Evans. For more information about what we can offer you head to our website at You can also find us on all social media platforms just by searching for SalesStar UK.


Presenter and Producer: Pete Evans
Special Guest: Jason Segrue
Producer and Intro/Outro Voiceover: Oliver Eaton
Podcast Editor: Alex Mullen

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