SalesStar

High-Performance Sales Recruitment

Empower your sales team with the best talent scientifically selected. At SalesStar, we transform organisations by identifying the exceptional salespeople who will make a difference in your results.

Why Choose SalesStar for Recruitment?

Proven Experience

Over 20 years transforming sales teams in Australasia with scientifically validated methodologies.

Scientific Approach

Scientific Approach

We use tools by Objective Management Group to evaluate and identify commercial skills and generate predictive analysis to identify candidates with true high-performance potential.

Sales Specialists

Sales Specialists

Our team is composed of experts who understand the sales world from the inside, not generalist recruiters.

Benefits of Strategic Recruitment

Success Rate
0 %
Reduced Turnover
0 %
Faster Hiring Time
0 %
Proven ROI
0 x

Our Scientific Recruitment Process

Recruitment Pathway Phase 1

Profile

Our first phase is the strategic foundation of successful sales recruitment. It moves you away from guesswork and towards a scientific approach to finding top-performing salespeople. This phase involves three crucial steps:

Before you even think about hiring, we help you strategically define the sales role. This isn’t just about filling a vacancy; it’s about understanding what type of salesperson is genuinely needed to achieve your company’s strategic objectives and growth goals.

Once the role is clear, we shift focus to the ideal candidate. This step considers not only the skills required but also how a candidate will integrate with your existing team, interact with your customers, and align with your management style. It’s about finding the right “people fit.”

This step brings a rigorous, scientific process to candidate evaluation. We go beyond what candidates tell you in an interview to objectively determine if they possess the true selling capabilities your organisation needs.

Recruitment Phase 1
Recruitment Pathway Phase 2

Attract

This phase focuses on drawing in the right sales talent, recognising that top performers aren’t always actively looking for new roles. This phase comprises three strategic steps:

We guide you in crafting compelling job advertisements that genuinely resonate with high-calibre sales candidates. This goes beyond a simple job description or company PR; it’s about speaking directly to what motivates and interests top sales professionals to ensure your message truly attracts the right fit.

Understanding that excellent salespeople aren’t typically browsing job boards, this step involves proactive strategies to reach passive candidates. The goal is to build a robust “candidate bench” of A-players, ensuring you have a pipeline of talent ready for engagement when hiring needs arise.

This critical step is about efficiently narrowing down your candidate pool to the most promising individuals. Instead of conducting numerous superficial interviews, we help you leverage previous profiling and assessment data, often through initial phone screens, to identify the top 3-4 candidates you truly want to invest quality time with in the next phase.

Recruitment Phase 2
Recruitment Pathway Phase 3

Select

The final phase is where the rubber meets the road, bringing your carefully profiled and attracted candidates through a rigorous evaluation process to ensure you choose the very best. This phase includes three critical steps:

This step goes beyond typical interview questions. We guide you in conducting dynamic interviews, often incorporating situational role-play to see how candidates perform under pressure and respond in real-world sales scenarios. This approach reveals how they’d truly engage with your target market.

Forget relying on a friend or family member for a character reference! Our process emphasises robust reference checks, specifically seeking out previous sales managers who can provide objective insights into a candidate’s work performance. If a candidate is hesitant to provide a sales manager reference, it’s often a red flag.

This final, crucial step ensures your new hire is set up for success from day one. We help you establish a rigorous onboarding process that extends far beyond just handing over car keys and business cards. A structured onboarding program is essential for integrating new salespeople effectively and empowering them to achieve results quickly.

Recruitment Phase 3

Successful Sales Recruitment Cases

Fleet Management: From Gut Feel to Data-Driven Hiring

Cartrack struggled with hiring based on gut feel, leading to a stagnant sales team. Implementing a scientific recruitment process provided clear candidate insights, boosting sales conversion by 15% in four months.

Wholesale Distribution: Attracting & Retaining Top Talent

Russo Trading Company faced challenges attracting quality hires and had no onboarding. A structured recruitment and comprehensive onboarding program now attracts top sales talent, putting them on track to be an industry leader.

SaaS Sales: Efficiently Sourcing and Shortlisting

AirDocs Global needed to build a sales team but was overwhelmed with 631 applications. By using a strategic recruitment process and OMG’s assessment tool, they efficiently narrowed down candidates, allowing them to find top-tier talent that would have otherwise been impossible to identify.

Contact Us

SalesStar ANZ

New Zealand Office
1d, 14 Jervois Road,
Ponsonby,
Auckland,
1011,
New Zealand

Australia Office
Suite 7.03,
33 King William Street,
Adelaide
SA 5000

Our Recruitment Experts

Andrea Howden Sales STAR ANZ

Andrea Howden
Recruitment Coach

With 15 years of leadership experience in manufacturing and construction, I bring a unique, client-side perspective to recruitment, having seen the impact of effective hiring firsthand. My passion lies in helping businesses achieve sustainable sales growth by securing the right talent and building high-performing sales teams. I specialise in sales strategy, recruitment, and performance management, focusing on setting up both businesses and individuals for success.

Paul Dunphy SalesStar

Paul Dunphy
Strategic Sales Coach

With over 30 years of diverse business experience across New Zealand, Australia, and the UK, I bring a wealth of knowledge to sales recruitment. A natural “people person,” I specialise in account management, business development, and pitching. My extensive background spans industries from hospitality and tourism to telecommunications and e-commerce, offering a broad perspective on finding the right sales talent for any sector.

Frequently Asked Questions

Why should I avoid Recruiting Agencies?
SalesStar cites their cost (flat fees/percentages) and that they leave final interviews to the company, increasing internal work. SalesStar advocates an internal strategy.
How much does Typical Recruiter Agencies cost?
Recruiters charge flat fees (thousands) or a % of salary (avg. 15%).
What tools does SalesStar use?
SalesStar uses Objective Management Group assessments to evaluate candidate mindset, skills, and motivation.

Download Our SalesStar Recruitment Interview Questions.

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