Chief Revenue Officer

Build an operating system your revenue runs on.

You built a world-class offering. Now build a system that sells it: repeatable, predictable, and running without individual heroics.

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21 Years

600+ Client engagements

37% Average YOY growth

The wall you keep hitting

You've tried everything. Nothing has stuck. The problem isn't your product. It's the missing system.

Most technical B2B firms with stagnant revenue have already tried:

  • Sales training that didn't transfer to the field
  • New sales leaders who couldn't scale themselves out
  • CRMs that became expensive databases
  • "Rockstar" hires whose departure collapsed the pipeline

The result? You're running a world-class offering on a sales motion built on heroics, and being outsold by competitors whose products aren't as good as yours.

Attempt 01

Sales Training programme

Attempt 02

New sales leader hire

Attempt 03

CRM implementation

Attempt 04

Rockstar hire

Heroic based

Worldclass

22%

Systematic

Average

82%

Winning Product

The method

Three steps from where you are to a system that scales.

01. Assess

Get the data. See exactly where your revenue engine is leaking and what to fix first

  • Diagnostics
  • Growth plan
  • KPI dashboard
02. Build

Foundations, process, and the operating system that makes growth repeatable.

  • Sales OS
  • Process design
  • Pipeline cadence
03. Develop

Activity, accountability, coaching, culture: embedded across your team until it sticks.

  • Coaching system
  • Performance accountability
  • Culture rhythm

How we work with you

One platform. Four ways to put it to work. Everything we deliver runs on Revenue OS.

Built for the CEO

Revenue transformation · runs on Revenue OS

Transformation AI

The flagship partnership. We install Revenue OS across your business, set the operating rhythm, and embed AI as the accelerator, until revenue scales without you in the room.

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Transformation AI diagram

Peer advisory · runs on Revenue OS

Scale Boardroom

A private boardroom of B2B CEOs scaling in parallel. Bring the problem you can’t solve alone; leave with the answer the room has already proven.

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Scale Boardroom diagram

Built for your sales team

Team enablement · runs on Revenue OS

Strategic Workshops

Hands-on workshops that install the STAR Method across your team: practical frameworks for consultative conversations, from first discovery to the negotiating table.

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Strategic Workshops diagram

The platform, on its own

Revenue OS

The platform behind everything we deliver, ready to use on its own. Ask Penny, your AI sales coach; SARA, for practising real conversations before they count; and our sales community. Plan, process and practice, built into every week.

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Revenue OS diagram

Industries we transform

If you build, engineer, or manufacture something, we've helped a CEO like you.

Manufacturing

Industrial, process, and discrete manufacturing CEOs.

Engineering & Industrial

Engineering-led firms scaling technical revenue.

Architecture, Engineering & Construction

Architecture, engineering & construction leaders.

B2B Technology & Professional Services

Hardware, IoT, and professional-services CEOs.

Transport & Logistics

Transport, logistics, and supply-chain operators.

Meet your coaches

The people in the room with you, not a faceless training program.

Every transformation partnership is led by a senior SalesStar coach with decades of experience scaling technical B2B firms. They've sat in your seat. They've built the system you're trying to build.

Meet the Full Team
Alex Chan

Alex Chan

SalesStar · Global

Caspher Lovino

Caspher Lovino

SalesStar · Global

Cassandra Marez

Cassandra Marez

Marketing · Global

Jonathan Thompson-Bean

Jonathan Thompson-Bean

Marketing & AI Lead · Global

Kat Davey

Kat Davey

Chief Operating Officer · Global

Lars Alberyd

Lars Alberyd

Strategic Sales Coach

Lauren Davey

Lauren Davey

Client Services · Global

The next step

Stop running on heroics. Start engineering revenue.

In a 30-minute conversation, we'll show you exactly where your revenue engine is leaking, and what to build first.