Positioning statements are a short statement (typically 10 seconds or less) intended to capture the attention of potential customers and prompt further discussion. Often referred
Amongst all of your competitors in your marketplace there is only one who can offer their product and/or service for the lowest price point. This
In some sales organisations, Key Performance Indicators (KPIs) are seen as the enemy – something that only brings negative feelings with them, particularly when they
If you don’t have pipeline management in place, you will never be achieving maximum sales for your business. And there is basically no point having
According to Objective Management Group’s statistics from evaluating more than 850,000 salespeople in 10,000 companies, 91 per cent of salespeople still don’t have, or don’t
Every business should have clarity on their ideal target market – and before you say that your customer is anyone who will buy your product
Imagine if professional athletes set out each day to train without any idea of what they needed to achieve – they thought “oh well, I’ll
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