eBook

Scale sales strategically, in nine steps

What you’ll learn :

  • Analyse your sales and plan for success
  • Set up a best-practice sales process and the KPIs to measure it
  • Develop effective sales managers and recruit the right people
  • Assess mindset, develop skills, and coach for performance
A CEO reviewing a sales growth plan

What's inside

Inside the download. What it covers, section by section.

01. Analyze your sales

Prescribing a fix without a diagnosis is surgery for indigestion. A sales analysis shows you individual capability, manager performance and process gaps across the whole system, not one cog at a time.

02. Plan for success

A sales plan has nine core elements. The three that matter most are a clear revenue number with the channels to reach it, a profile of your ideal client, and strategic messaging that lands in ten seconds.

03. Build a milestone centric process

Clients who develop a best-practice sales process grow by about 20 per cent on average. Yet 65 per cent of sales organizations never align their process to the journey their customers actually take.

04. Set KPIs and the systems behind them

Lagging indicators only tell you what already happened. SalesStar tracks four leading KPIs each week: discovery meetings held, proposals presented, and both booked for the week ahead.

05. Develop managers and hire properly

Research across 100,000 sales managers found 18 per cent should not be in the role, and only 3 per cent spend the recommended half their time coaching. Recruitment covers pre-hire assessment and a 90-day onboarding plan.

06. Mindset, skills and coaching

SalesStar finds 80 per cent of a salesperson's success comes down to mindset. Need for approval alone cuts closing ability by 33 per cent, and dynamic coaching lifts win rates by an average of 27.6 per cent.

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Frequently asked questions

Common Questions

Analyse your sales, plan for success, set up a best-practice sales process, establish KPIs and systems, develop effective sales managers, recruit the right people, assess mindset, develop sales skills, and coach for performance.

With analysis, not activity. The guide starts by analysing current sales and planning against that, because adding people or pressure to an unmeasured process scales the problem too.

A process. Each of the nine steps is something you install in the business and keep running, from the sales process itself to the coaching rhythm that holds it in place.

The next step

Stop running on heroics. Start engineering revenue.

Whichever way you work with us, the same proven Revenue OS runs underneath. Book a growth session and we’ll show you where to start.