Architecture, Engineering & Construction
You win work on reputation. You could win it on system.
We help AEC firms turn reputation into a repeatable pipeline, a business-development system built for relationship-driven, long bid-cycle work.
Sound familiar?
You win work on reputation. You could win it on system.
How we help
Business development, made repeatable.
Proof in numbers
Firms that win work on system.
21 Years
600+ Client engagements
37% Average YOY growth
This is what a predictable project pipeline looks like.
Where to start
The right engagement for your stage.
Strategic Workshops
Install the proven STAR playbooks across your team: fast, practical, in-field.
Explore MoreRevenue OS
Ask Penny, SARA and our sales community in one package: plan, process and practice, every week.
Explore MoreMeet your coaches
Coaches who've scaled AEC firms.
Paul O’Donohue
Founder CEO · Global
Frank Niekamp
Chief Growth Officer & Managing Partner, USA
Kat Davey
Chief Operating Officer & Managing Partner, ANZ
Jim Nilsson
Strategic Sales Coach
Alfredo Jimenez
Strategic Sales Coach
Shayne Porter
Strategic Sales Coach
How to start
Three steps. Starts with one conversation.
Book a growth session (30 min)
We map exactly where your revenue engine is leaking
We build the system around your business
Frequently asked questions
Common Questions
Yes, we have built sales systems inside your sector, not just generic theory. The growth session starts by mapping your specific situation.
There is no fixed length. Partnerships typically last one to two years, until the system runs without us.
A weekly rhythm: one coaching session plus the scorecard review. The system is built around your calendar, not on top of it.
Ask Penny works inside your Revenue OS, coaching reps, checking deals against the playbook. Your data stays in your environment and is never used to train outside models.
It depends on the scope of the partnership. The growth session maps your situation first. You leave with the plan either way.
Free field guide
The AEC firm leader's field guide to consistent revenue
Move beyond founder dependence, reactive business development and the feast-or-famine revenue cycle. With field insights from Frank Niekamp, Maryanne Hewitt and David Mullins.
- Diagnose founder and rainmaker dependence
- Clarify where future growth will come from
- Improve opportunity qualification and pipeline visibility
- Create a leadership cadence that sustains execution
Revenue Readiness Scorecard
How ready is your revenue engine to grow without heroics?
Score your business across the nine disciplines of the Revenue Operating System. You get a score out of 100, your engine mapped across all nine disciplines, and the first three moves to make this quarter.
- 45 statements, about 8 minutes, one discipline at a time
- Your score out of 100, and your engine mapped across all nine disciplines
- Your first three moves, the disciplines to fix first, this quarter
The next step
Stop running on heroics. Start engineering revenue.
Whichever way you work with us, the same proven Revenue OS runs underneath. Book a growth session and we’ll show you where to start.