eBook

Leading your sales team to success

What you’ll learn :

  • Why most reps do their best selling at the interview
  • How to be specific in a job advert, and what to leave out
  • What to look for beyond "motivated" and "confident"
  • Leading the team once they are hired
A sales manager leading a team meeting

What's inside

Inside the download. What it covers, section by section.

01. How to hire a sales rep, part one

Most reps do their best selling at the interview. This chapter contrasts an average job ad with a standout one that names the base salary, the OTE, the team size and the exact experience required.

02. How to hire a sales rep, part two

Pre-hire assessment before any interview, then a phone screen, a research task, a role play, two interviews, and reference checks with two former managers and a past client.

03. Do you manage or do you lead

A manager sets KPIs, fixes processes and resolves problems. A leader spots opportunities, inspires the team and leads by example. The chapter splits both lists so you can see which side you sit on.

04. Lead from the front and the back

Some days you go out with a rep to close a deal, other days you stay in and plan. Most sales managers come from top sales roles and default to one mode for everyone on the team.

05. Dealing with an underperforming rep

Start by auditing your own management: one-on-ones, agreed KPIs, regular feedback. Then hold an open conversation, agree a written plan, and set a 90-day date to reassess.

Resources

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Frequently asked questions

Common Questions

Because most reps do their best selling in the interview. The guide covers what to test for instead, so the person you hire is the person who performs.

Be specific. Words like "motivated" and "confident" are hard to evidence and everyone believes them of themselves, so the advert has to describe the work and the results rather than the adjectives.

Leading the team you built: the guide moves from hiring into how a sales manager leads reps once they are in the seat.

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