Engineering & Industrial

Changed the company culture and now has stronger leadership

Russo Trading Company (Leadership): case study image

Challenge

What changed at Russo Trading Company (Leadership)

Hear how SalesStar provided the crucial leadership development and structured sales plan that propelled Russo Trading from a challenging position to a company with a revitalized culture, engaged team, and clear path for growth.

Approach

In their words

Prior to engaging with Sales Star, we were basically a struggling company…we didn’t see any way to keep that rolling because we didn’t have any structure or sales plan.

We have completely done a 180 in our culture in less than one year. I attribute it to better leadership…better structure, all thanks to SalesStar.

SalesStar are our strategic sales partner…It’s part of the family, and it gets into the culture.

From the client

“We experienced one of our best years ever, not only from a sales standpoint but from new business commitments.”

Joseph Oliver / CEO of Sussex IM

The next step

Stop running on heroics. Start engineering revenue.

Whichever way you work with us, the same proven Sales Operating System runs underneath. Talk to a coach and we’ll show you where to start.