Manufacturing
A record year: beat a $7 million new-business goal with over $10 million in commitments
Challenge
What changed at Sussex IM
Facing stagnant growth and a lack of structured sales processes, Sussex IM partnered with SalesStar to implement a rigorous, data-driven methodology across their leadership and sales teams.
This transformation resulted in a record-breaking year, where the team shattered their $7 million new business goal by securing over $10 million in commitments.
Approach
In their words
We experienced one of our best years ever, not only from a sales standpoint but from new business commitments.
We were able to improve our process significantly and I do believe that it had a big impact on us closing more business.
The goal was seven million dollars. We beat that. We hit over ten million dollars in new business commitments.
Results
From the client
“We experienced one of our best years ever, not only from a sales standpoint but from new business commitments.”
Jim Naatz, VP of Sales
Coaches behind this
Who led these results
Steve Schaefer
Managing Partner, USA
Team in action
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The next step
Stop running on heroics. Start engineering revenue.
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