HTML tutorial The Science Behind Successful Lead Generation

The Science Behind Successful Lead Generation

Introducing SalesStar Digital

SalesStar Digital is the digital marketing Practice of SalesStar. It was formed in 2021, to specifically focus on digital lead generation.

For many years, SalesStar’s core product (sales transformation and coaching) has transformed growth-minded businesses. And we consistently heard the same question:

“You’ve transformed our sales strategy… can you improve our marketing strategy?”

From this, SalesStar Digital was formed… a digital marketing agency with sales effectiveness in its DNA.

Our mandate is to develop and implement lead generation campaigns through digital marketing, forever building digital infrastructure and always ensuring that the marketing strategy runs parallel and compliments the efforts of a company’s sales team.

Our Approach to Digital Lead Generation

At SalesStar Digital we view Lead Generation as an ongoing 9-Step Process. 

Our Signature Solution has been designed to develop the strategies, infrastructure and content that will deliver an  ongoing and predictable flow of quality leads.

SalesStar Digital Lead Generation Strategy

Experts in Digital Lead Generation

Google Ads
Google Ads
Google Analytics
Google Display

Our Team

Simon Anderson SalesStar
Simon Anderson
Practice Partner

In 2021 I partnered with SalesStar to establish SalesStar Digital. I was drawn to the opportunity of working with SalesStar due to the values of the organisation, which emanate through to its great clients. I have thoroughly enjoyed working with clients who are serious about growth and also understand the importance of pairing a marketing strategy with a sales strategy.

I previously worked for a number of years as an independent consultant to companies around the globe and across a variety of industries. My predominant focus was on digital marketing and wider corporate strategy.

Before my professional career, I was born and raised in Blenheim, New Zealand before completing a Bachelor of Commerce (International Business, Economics) and Diploma of Language (Spanish) at the University of Otago.

In 2014 I completed a Masters of International Management from Bocconi University in Milan, Italy; and worked for several years in France and the UK. Having since returned to New Zealand, I am happily based on Auckland’s North Shore.

Global Team
Jared Laidlaw SalesStar
Jared Laidlaw
Head of Digital Growth & Operations

I’m a digital marketer that loves data, creative, consumer behaviour and tying it all together through strategy and execution to deliver higher sales and lead generation.

Having worked in New York, Australia, New Zealand, and remotely throughout the globe, I bring a wealth of experience and big picture thinking to the clients I work with. I’m a continuous learner and I’m always trying to either level up existing skills or add new ones to my arsenal.

If you have strong growth ambitions and are ready to team up with a trusted partner, I’d love to talk about how SalesStar Digital can help your business achieve its goals.

Global Team
Noah Te Ao
Head of CRM & Integrations
  • Bachelor’s Degree in Computer and Information Science (Majoring in Software Development)
Having worked across software and digital marketing start-ups, I have scrambled to learn every facet of a business’s digital backend. At SalesStar, I manage the integrations and automations that tie our different business systems together and keep our global partners in sync. I also handle in-house development and technology projects within SalesStar that innovate the delivery of our coaches and provide analytics at all stages of the company. I really enjoy solving technical puzzles and problems from scratch, teaching myself along the way.
Lara Tarroballes SalesStar
Lara Tarroballes
Creative & Content Manager
  • Bachelor of Design with Honours – Visual Communication Design // Massey University College Of Creative Arts

At SalesStar Digital, I manage Content & Creative focusing on the visual aspect of marketing, adding form to the team’s function.

With a background in Design & Brand Management, I’ve worked in FMCG and fashion retail with knowledge extending from design to copy to social media strategy.

I find joy in all things innovative and engaging, thriving on taking on new challenges while picking up new skills as I go.

Global Team
Lucca Sharplin - SalesStar Digital
Lucca Sharplin
Creative & Content Specialist

Bachelor of Media Design, Majoring in Interactive Design // Media Design School

I am a digital designer with a deep passion for creating user-centric designs that are beautiful, functional, and tell great stories. I have developed a confident skill set that allows me to bring clarity and energy to every project I undertake.

In my role as SalesStar Digital’s Content & Creative Specialist, I leverage my expertise in UX/UI and graphic design to create designs that are visually stunning and deliver a seamless and intuitive user experience. With a focus on user-centric design, I apply my keen eye for research, planning, and building on-brand digital assets to ensure that each design resonates with clients’ target audience and aligns with their overall marketing strategy. Additionally, I am always exploring new and innovative design directions, pushing creative boundaries to develop fresh and exciting design solutions that exceed client expectations.

Oliver Eaton - Digital Marketing and Media Content Creation Executive
Oliver Eaton
Creative and Content Executive

Oliver is an upcoming digital marketer specialising in social media marketing and video production. He has recently graduated from the University of Huddersfield in Broadcast Journalism and has been the media manager of Huddersfield Town Women FC since 2018. He joined SalesStar as part of the UK government’s kickstarter scheme which provides entry level roles into the industry.

Not only is Oliver part of SalesStar UK, he is also the Creative and Content Executive at SalesStar Digital.

In his spare time Oliver can be found either walking throughout the beautiful Yorkshire countryside, playing video games or watching football at his local football club, Huddersfield Town.

Oliver aims to continue his learning development into digital marketing and build the SalesStar UK online presence.

“I am really excited to be at SalesStar. The ability to learn, develop and practice my skills is unlike any other companies I have worked for before. At SalesStar we pride ourselves with making excellent relationships between clients, and that is mirrored between all my colleagues”

United Kingdom
Jonathan Thompson-Bean SalesStar Digital
Jonathan Thompson-Bean
Senior Digital Growth Manager

Having lived and worked throughout South East Asia, soaking up the rich cultures and diversity on offer, I developed the ability to quickly decipher and engage with my environment. I bring this dynamic sense of understanding to SalesStar Digital where diving into each client’s market is a chance to learn what drives the target audience and shape their product’s pitch towards their desired transformation.

I believe that the truth lies in the data and that eventually, those insightful gold nuggets will arise through creatively testing and analysing.

Equipped with a BSc majoring in computer science and chemistry from the University of Auckland, I apply my background in science to digital marketing in a pragmatic sense.  I utilise technical tools and automation to carry out market research, testing and lead generation in an efficient, insightful and scalable process.

Global Team
Ben Cardwell SalesStar Digital Digital Marketing
Ben Cardwell
Senior Digital Growth Manager

Hi there! I am a digital marketing expert with a particular focus on Google and Facebook advertising. I know how to create and run effective ads that will help your business grow. I understand the latest trends and best practices, but most importantly, I know how to make it work for you. I’m here to help you increase your brand awareness, generate leads and make more sales.

Outside of work I most enjoy spending time with my three beautiful daughters and getting out and about exploring New Zealand.

Filipe Ferrao
Filipe Ferrao
Senior Digital Growth Manager

Having worked across many different industries in Portugal, the UK and New Zealand, I learned how to integrate online and offline marketing processes to optimise results. I’m passionate about business strategy and sincerely believe that a clear understanding of our client’s industry, along with a fully integrated marketing strategy, is the key to success. My experience ranges from content creation and product development to social media, e-commerce, SEO, CRO, and PPC.

I was born and raised in Porto – Portugal, where I completed a Bachelor’s and Master’s in Sports Science and later a Bachelor’s in Marketing Management.

I’m always looking for new challenges and opportunities that lead me to learn new skills and grow.

Dhiaksa Adiwyakto
Dhiaksa Adiwyakto
Senior Digital Growth Manager
With more than a decade of experience in performance marketing, I am a digital marketer well-versed in various platforms such as Google Ads, Search Ads 360, Meta Ads, LinkedIn Ads, and more. My passion lies in leveraging the power of digital marketing to help businesses and brands amplify their success by generating awareness, driving traffic, capturing leads, and boosting sales.
Throughout my career, I have had the opportunity to work with a wide range of accounts and campaigns, covering various industries across Australia, New Zealand, and Southeast Asia. It has been a privilege to collaborate with industry-leading brands and companies, overseeing an annual ad spend that surpasses $15 million NZD.

Who Do We Work With?

SalesStar Digital works with growth-minded businesses across the globe, marketing in over fifteen countries and in multiple languages.

Our speciality is B2B businesses with established sales teams, as we leverage SalesStar’s world-leading sales effectiveness knowledge, to create effective lead generation campaigns that will enhance and compliment a company’s sales strategy.

Get In Touch

Is your business serious about lead generation? Are you:

If so, let’s talk about how to transform your lead generation.

Practice (multi tick: eg New Zealand, Australia)


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