SalesStar Triangle

United Kingdom

SalesStar is a sales transformation company empowering businesses around the world.

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

SalesStar Triangle

United Kingdom

SalesStar is a sales transformation company empowering businesses around the world.

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals. 

SalesStar Triangle
Contact Us

United Kingdom

The Gridiron Building,
1 Pancras Square, Kings Cross,
London, N1C 4AG

 The Media Centre,
7 Northumberland Street,
Huddersfield, HD1 1RL

phone: +44 20 8087 2858


SalesStar Triangle
Meet The Team
Pete Evans SalesStar
Pete Evans
Practice Partner

Pete has over 20 sales year experience with a successful corporate sales career with a major UK financial services. He is a wide range of commercial experience supporting the sales growth of businesses in different sectors.

Prior to entering the sales profession, Pete was Head of Graduate Recruitment for a major commercial insurance company, with responsibility for the recruitment training, training and development of 50 graduate entrants. Pete is passionate about sales and empowering sales leaders, sales managers and salespeople to transform their performance.

He has a keen interest in what makes people successful sports people and the lessons that businesses can learn from sport in developing their salespeople. Pete is passionate about personal development and is a Fellow of the APS (Association of Professional Sales). He is a certified Objective Management Group (sales diagnostics) assessor.

“I enjoy supporting businesses to create a culture of sales excellence, helping sales leaders, sales managers and salespeople exceed their personal and business goals. I love challenging people so that they can overcome their limiting beliefs to improve performance. My personal mantra is to have a positive impact on everyone I meet. I believe that anyone can realise their potential with the right mindset and coaching.”

United Kingdom
Denis Rollet SalesStar
Denis Rollet
Executive Sales Coach

Denis is a commercially astute, people-oriented, and strategically minded business leader. His passion for sales and hospitality has fuelled his international career spanning over 20 years working with multiple hotel owners, management companies, and brands such as Accor and Hilton. He is well versed in leading, inspiring, and driving large sales teams to deliver strong business performances. He has gained a lot of experience working with different types of businesses and teams, in different countries which over time has added great value to his professional growth and expertise.

Throughout his leadership roles, Denis has been considered a driving force for many notable initiatives. He is particularly skilled at building and leveraging strong relationships with multiple stakeholders and is deeply passionate about nurturing a coaching culture in the sales force to ensure teams are fully empowered to deliver high performance and excellence.

“Over the years, I’ve become incredibly passionate about sales, and despite the number of years I’ve been doing this, I feel my passion continues to grow. For me, selling is one of those few professions where there are no limits to the success one can achieve. Coaching companies and supporting sales professionals to realise their true potential is particularly rewarding to me and something I am proud to be doing each and every day”.

United Kingdom
Tim Ogle SalesStar
Tim Ogle
Executive Sales Coach

Tim is a commercially driven, transformative business leader and coach skilled at devising strategy and transforming businesses to drive growth and profitability in the corporate, acquisition and start-up arena. With diverse, deep and extensive experience in blue chip, technology, banking, and engineering businesses, he brings a wide experience in creating and executing B2B sales transformation. This experience has been gained through designing, building and shaping how businesses sell in hugely successful organisations such as Barclaycard, PA Consulting, BAE Systems and NCC Group. Through an engaging and consultative style Tim embeds a consultative approach to commercial growth, fostering innovation across the business.

“I love the challenge of overcoming problems, and if we can do that through team-work whilst helping people achieve their goals that is the pinnacle. Sales is all about being inquisitive, problem solving but ultimately being in tune with what your customer really values. Through coaching I love supporting people to become highly effective sales-people in their own right”

United Kingdom
Gemma Betts SalesStar
Gemma Betts
Business Operations Manager

Gemma has over 12 years’ experience as an Executive Assistant, supporting CEO’s and Executives in both public and private sectors. Very organised and driven, Gemma launched her own Virtual Assistant and Project Management business supporting clients all over the world. Gemma’s experience helps to provide effective support to the team at SalesStar and ensures high quality customer service is delivered to all clients.

Gemma has a Masters Degree in Strategic Project Management and is also a qualified PRINCE2 Practitioner.

“I thoroughly enjoy my role in supporting the Practice Manager and Sales Star team, including the variety that each day brings. I am a people person and thrive in a busy work environment. I enjoy being organised and seeing businesses expand by supporting individuals and clients with their administrative project requirements.”

United Kingdom
Alison Durrant SalesStar
Alison Fell
Sales Development Manager

Alison has successfully operated within the Medical Sales Industry.Skilled in Medical Devices, Account Management, Capital Equipment, Sales, Business Development and Marketing.Responsible for developing the UK&I Sales and Marketing strategy, working with Territory Account Managers to ensure each strategy is executed to plan andrevenue forecasts are achieved. Meeting with Key Stakeholders such as CEO’s, Finance Directors and Medical Directors within the NHS to deliver ongoing support, presentations and training.

A highly competitive, commercially astute individual, Alison consistently ranked as a top performer year on year with every company. Alison is a confident networker at all levels with a true passion for sales and marketing fuelled by her international career.

Throughout Alison’s career she has demonstrated true sales leadership, management, and mentorship. Alison has been considered a driving force within many sales initiatives. Well versed at building and leveraging strong relationships with multiple stakeholders.


Specialisation Areas

Sales team leadership, sales mentorship, international sales, sales process, pipeline management, account management, sales strategy, value proposition.


Sector Experience

Medical Devices, Capital Equipment, financial services, consulting, professional services, and educational sector.



Alison has experience working with clients based across the UK, Middle East, Europe, Asia as well as the USA.

United Kingdom
Dylan Cowan SalesStar
Dylan Cowan
Sales Intern

Dylan is at the beginning of his career with a true passion for sales. He is due to start a 3-year degree apprenticeship in B2B sales at Leeds Trinity University. Dylan has a strong desire to become recognized and build a large network in the sales industry.

He is strong leader and experienced captain with a keen interest in many sports. He has travelled to Japan and Singapore to represent his school playing rugby.

“I am eager to follow in my parents footsteps as a successful salesperson.”

United Kingdom
Oliver Eaton SalesStar
Oliver Eaton
Social Media Executive

Oliver is an upcoming digital marketer specialising in social media marketing and video production. He has recently graduated from the University of Huddersfield in Broadcast Journalism and has been the media manager of Huddersfield Town Women FC since 2018. He joins SalesStar as part of the UK government’s kickstarter scheme which provides entry level roles into the industry.

In his spare time Oliver can be found either walking throughout the beautiful Yorkshire countryside, playing video games or watching football at his local football club, Huddersfield Town.

Oliver aims to continue his learning development into digital marketing and build the SalesStar UK online presence.

“I am really excited to be at SalesStar. The ability to learn, develop and practice my skills is unlike any other companies I have worked for before. At SalesStar we pride ourselves with making excellent relationships between clients, and that is mirrored between all my colleagues”

United Kingdom
Practice (multi tick: eg New Zealand, Australia)


SalesStar Triangle
Global Head Office Team
Paul O'Donohue
Paul O’Donohue
  • First ten years of working career as an industrial electrician (Diploma of Electrical Engineering) – realised most tradespeople were poor at sales and wanted to learn more
  • Sales Engineer for PDL Electronics
  • Key Account Manager, Tyco Electronics
  • Moved to Recruitment Industry – strong interest in assessment tools that could help identify the traits of a successful salesperson
  • Post Grad Diploma of Business Administration
  • Owner of Business Consultant franchise (2003)
  • Founded SalesStar (2005)
  • Member of EO (The Entrepreneurs’ Association) and board member for New Zealand for the past four years

I have always been passionate about making a difference, helping to grow people in order to grow sales. I particularly enjoy helping entrepreneurs develop the sales strategy and disciplines they require to maximise their growth. We literally give CEOs the clarity to help “engineer sales success”. Over the years we’ve been instrumental in aiding our clients to grow their markets, putting the science behind sales success so they could grow by as much as 146%. I gain great satisfaction out of using my unique blend of skills and experience to pragmatically solve complex sales challenges and help companies map out a clear path to grow. I’m a strong advocate for three things: for setting goals that stretch, for lifelong learning and for developing a supportive mindset for success. I live by the philosophy “If you’re not getting out of your comfort zone, you are not growing.”

Australia, New Zealand, United States, Sweden, United Kingdom, Mexico
Lisa Carter
Lisa Carter
Global Partner Manager

15 years in Senior Leadership roles working in the SaaS, Management Consultancy and Investment Banking Industries. I’ve been involved in deploying three different operating models, converted a consulting business to a SaaS model, and have solid business acumen on the operational aspects of running a business. I developed and delivered a global services operating model to deliver a concierge Client Experience to our customers, ready to scale.

Personal Achievements:

2018 | Finalist in the Top Women in Leadership – SaaS (3,460 nominations, I had over 80 Nominations)
2018 | Multiplier of the Year Nominee ( The MOY Award is an international contest to recognize leaders who amplify the intelligence of those around them )

Global Team
Leigh Parker SalesStar
Leigh Parker
Head of Capability & Performance

Leigh is an experienced professional with a strong background in business and capability development.

He has over 25 years of business management, sales and capability development experience both domestically and internationally.

From 16 years with McDonald’s, Leigh understands the value of systems having learnt the business from the ground up. His roles included managing Franchising and Training for McDonald’s New Zealand, to becoming a Franchisee.

From there Leigh has held senior Sales, Account Management and Learning & Development roles for companies such as Fonterra. Adding some years consulting in the area of Sales & Leadership development, Leigh has facilitated & coached sales teams directly while also training coaches to do the same.

Leigh is known for his genuine passion for people development, business acumen and making a difference.

Global Team
Alex Chan SalesStar
Alex Chan
Global Director of Learning
  • Sales background in stationery, printing, business equipment, capital equipment, professional services and diamonds. Smallest sale – $5. Biggest sale- $15,000,000
  • Leader of sales teams as a sales manager, contract sales manager and RFP project leader. Responsible for budgets between $2m – $100m.
  • Assisted clients to grow their sales between 20-300% – in one case played a key role in doubling sales from $50m to $100m

I get great satisfaction from watching people and their companies grow. When I see their sales climbing, when I see them becoming more successful as a result, when I see managers transform into leaders and grow their teams, then I know why I get up every morning. And nothing compares to the feeling of having people come back to me years later to say I changed their lives. It’s gratifying to be able to provide cutting edge sales and sales leadership learning programmes, diagnostics and business advice that helps individuals grow personally and professionally- and that sees clients reach and exceed their sales goals.

Global Team
Reuben McNair SalesStar
Reuben McNair
Head of Operations
  • Quadruple Major in: Management, Commercial Law, Psychology and Statistics.

My role pertains to managing the systems that underly the operation of SalesStar; be that legal documentation, web infrastructure, application procurement/development or business process refinement.

I oversee Marketing and core HR functions in addition to the above.

Global Team
Vikas Devarakonda
Video Production Specialist
  • Bachelor of Science in Multimedia and Diploma in Advanced 3D animation and visual effects
  • Experience in Post-Production, video editing & Compositing (use of non-linear editing software, multi-camera edits, colour correction, Sound editing, titles creation, final encode and export) through to completed project
  • Specialist with tools including:  Adobe CC, Premiere Pro, After Effects, Nuke, Fusion, Maya, Photoshop and Illustrator
  • Creation of animations, trailers and promos
  • Freelance photographer & graphic designer
  • Visual effects artist (Albedo VFX)
  • QA Tester – (VMC Gamelabs)

My role enables me to put my love of art and creativity to good use. I find it very satisfying to produce a video that gets so much appreciation from our clients and from the SalesStar team. I’m able to use my broad range of skills such as filming, editing, colour correction, motion graphics, 3D/2D animations and compositing to create an end product that brings a dynamic element to the work we are doing to help people improve their lives. Although I am often in the background of what is going on I am dedicated to bringing the best of my skills to my work – part director, part cameraman, part soundman, part editor. What could be better in life than a profession that makes me happy and allows me to achieve my goals while also helping others achieve theirs?

Global Team
Gemma Pond
Marketing Specialist

Awesome at everything

Global Team
Noah Te Ao SalesStar
Noah Te Ao
Digital Specialist
  • Bachelor’s Degree in Computer and Information Science (Majoring in Software Development)
Having worked across software and digital marketing start-ups, I have scrambled to learn every facet of a business’s digital backend. At SalesStar, I manage the integrations and automations that tie our different business systems together and keep our global partners in sync. I also handle in-house development and technology projects within SalesStar that innovate the delivery of our coaches and provide analytics at all stages of the company. I really enjoy solving technical puzzles and problems from scratch, teaching myself along the way.
Global Team

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