Our story

We've built a sales team from scratch That's why we can build yours.

SalesStar was founded by people who've actually carried the bag, missed the number, and figured out how to scale, not academics with a framework.

About founder

The “from a sparky to a SalesStar” arc: Paul O’Donohue started on the tools, moved into sales, hit the same ceiling every technical founder hits (great product, sales stuck on heroics), and built the system to break through. Now 600+ businesses run on it.

Built by operators, not theorists

Mission

We help technical B2B firms build a revenue engine that outgrows the market.

21 Years in business
600+ Client engagements
37% average YoY revenue growth

Values

What makes us different

  • We've done it: operators who've scaled real sales teams, in your industry.

  • A system, not a seminar: we install a repeatable engine and stay until it sticks.

  • AI as the accelerator: Ask Penny built into how we coach, not bolted on.

  • Guaranteed: the 3x ROI guarantee; we put skin in the game.

Global footprint

We're local where you are.

United States Mexico United Kingdom Australia New Zealand

Meet your coaches

600+ transformations, led by people who've sat in your seat.

Meet the Full Team
Caspher Lovino

Caspher Lovino

Bookkeeper · Global

Jonathan Thompson-Bean

Jonathan Thompson-Bean

Head of Marketing & AI · Global

kat davey

Kat Davey

Chief Operating Officer & Managing Partner, ANZ

lauren davey

Lauren Davey

Finance Manager · Global

lisa carter

Lisa Carter

VP Marketing Operations · Global

oliver eaton

Oliver Eaton

Technical Systems Administrator · Global

paul o donohue

Paul O’Donohue

Founder CEO · Global

reuben mcnair

Reuben McNair

Head of Legal · Global

Alfredo Jimenez

Alfredo Jimenez

Strategic Sales Coach

alison fell

Alison Fell

Managing Partner, UK

andrea howden

Andrea Howden

Strategic Growth Partner

andrew hitchfield

Andrew Hitchfield

Strategic Sales Coach

cherri holland

Cherri Holland

Strategic Sales Coach

conner potter

Conner Potter

Client Services, Digital Projects & Systems Specialist · ANZ

cesar ruiz

César Ruiz

Business Development Manager · Mexico

david mullins

David Mullins

Strategic Sales Coach

deena pitzele

Deena Pitzele

Strategic Sales Coach

frank niekamp

Frank Niekamp

Chief Growth Officer & Managing Partner, USA

gary patterson

Gary Patterson

Strategic Sales Coach

grant holland

Grant Holland

Strategic Sales Coach

jill pedersen

Jill Pedersen

Managing Partner, USA

jim nilsson

Jim Nilsson

Strategic Sales Coach

joe friedman

Joe Friedman

Strategic Sales Coach

juan pablo urruchua

Juan Pablo Urruchua

Managing Partner, Mexico

Maggie Zwierko

Maggie Zwierko

Strategic Sales Coach

maryanne hewitt

Maryanne Hewitt

Strategic Sales Coach

paul dunphy

Paul Dunphy

Strategic Sales Coach

Ruth Adell Villalón

Ruth Adell Villalón

Strategic Sales Coach

Shawn Lacagnina

Shawn Lacagnina

Strategic Sales Coach

shayne porter

Shayne Porter

Strategic Sales Coach

stephanie elsaesser

Stephanie Elsaesser

Client Services · US

steve hughson

Steve Hughson

Strategic Sales Coach

steve schaefer

Steve Schaefer

Managing Partner, USA

tom volk

Tom Volk

Strategic Sales Coach

The next step

We've done it 600+ times. Let's do it for you.

Every engagement is led by a senior coach who's carried the bag and scaled a business like yours. Talk to us and we'll show you what the system looks like for your team.