SalesStar Triangle

United Kingdom

SalesStar is a sales transformation company empowering businesses around the world.

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

Global Channels:

SalesStar Triangle

United Kingdom

SalesStar is a sales transformation company empowering businesses around the world.

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals. 

Global Channels:

SalesStar Triangle
Contact Us

United Kingdom

CN House, Cheadle Royal Business Park,
Brooks Drive, Cheadle,
Greater Manchester, SK8 3TD

phone: +44 7719 744267


SalesStar Triangle
Meet The Team
Alison Fell - UK SalesStar Practice Partner
Alison Fell
Practice Partner

Alison brings a wealth of experience and a proven track record of success in the dynamic field of Medical Sales. With a career spanning diverse roles in Medical Devices, Account Management, Capital Equipment, Sales, Business Development, and Marketing, she has consistently demonstrated her ability to excel in challenging and competitive environments.

In her role as a strategic leader, Alison was instrumental in shaping and executing the UK&I Sales and Marketing strategy. Collaborating closely with Territory Account Managers, she ensured meticulous planning and flawless execution, resulting in the achievement of revenue forecasts. Her engagements with key stakeholders, including CEOs, Finance Directors, and Medical Directors within the NHS, reflect her commitment to delivering ongoing support, impactful presentations, and comprehensive training programs.

Alison’s exceptional performance and competitiveness have earned her consistent recognition as a top performer throughout her career. Her international experience has honed her skills as a confident networker, allowing her to connect with stakeholders at all levels. Fueled by a genuine passion for sales and marketing, Alison has not only met but exceeded expectations, contributing to the success of every company she has been a part of.

Beyond her individual accomplishments, Alison has established herself as a true leader, manager, and mentor in the sales landscape. Her impact extends beyond the numbers, as she has been a driving force behind numerous sales initiatives. Known for building and leveraging strong relationships with multiple stakeholders, Alison has consistently played a pivotal role in fostering growth and success within her teams.

Alison’s commitment to excellence is underlined by her continuous ranking as a top performer. Her international career has provided her with a global perspective and a deep understanding of diverse markets. As a dedicated professional with a proven ability to navigate the intricacies of the Medical Sales Industry, Alison is poised to bring her expertise to the forefront of your organization.

In summary, Alison is not just a seasoned professional in Medical Sales; she is a strategic leader, a top performer, and a mentor. Her passion for sales and marketing, coupled with her international experience, positions her as a valuable asset for CEOs and business leaders looking to drive growth and success in their organisations.

United Kingdom
Oliver Eaton - Digital Marketing and Media Content Creation Executive
Oliver Eaton
Global Marketing Executive

Oliver is part of the UK Practice and SalesStar Head Office and is responsible for global marketing efforts, data analysis, content creation and is SalesStar’s Social Media Manager.  Oliver also specialises in organic lead generation, social media strategies and marketing integrations within SaleStar.

Based in the UK, Oliver graduated from the University of Huddersfield in Broadcast Journalism and has been the media manager of Huddersfield Town Women FC and Marsden FC. He joined SalesStar in 2021 as part of the UK government’s kickstarter scheme which provides entry level roles into the industry.

In his spare time, Oliver can be found either walking throughout the beautiful Yorkshire countryside, playing video games or watching football at his local football club, Huddersfield Town.

“I am really excited to be at SalesStar. The ability to learn, develop and practice my skills is unlike any other companies I have worked for before. At SalesStar we pride ourselves on making excellent relationships between clients, and that is mirrored between all my colleagues.”

United Kingdom
Emili Mata
Emili Mata
Business Development Manager

Emili is an experienced professional with a strong background in business management and sales development.

He has over 30 years of business management, sales and transformation experience in SME companies doing business domestically and internationally.

Emili has extensive experience in the B2B market. From making sales grow by pioneering the use of early versions of merged marketing and data techniques to the consultative selling AI-based SaaS solutions to companies and government, he has a deep multi-faceted hands-on understanding of sales strategies and sales team leadership, management, coaching and recruiting

Always with a focus on growth, he has held responsibilities in many corporate areas, from Sales Executive to Sales Director, Marketing Director and CMO, VP of sales,

General Manager and CEO, as well as start-up business entrepreneur providing strategic consulting and outsourcing professional services at senior roles to a large number of SMEs seeking help in setting a successful strategy for growth, oftentimes internationally.

Emili has extensive sales and business development experience in many verticals such as Manufacturing: Industrial, Broadcast, Media; Entertainment, Advertising, IT, Financial Services, Legal, Banking, Insurance, Tourism and Transportation, Government and Health, Pharma; live Sciences.

He fluently speaks English, Spanish, Catalan and French and has done business with clients in over 35 countries in Europe, Middle East, USA, Latin America and Asia.

United Kingdom
Dannida Katzen
Dannida Katzen
Sales Development Representative

Skills Snapshot:

Analytical thinker with a data-driven approach
Diligent professional committed to excellence
Genuine interest in understanding client needs

Sales Approach:

I bring a unique blend of psychological insights and analytical acumen to drive successful connections in Sales Development

United Kingdom
Denis Rollet - SalesStar High Performance Coach
Denis Rollet
High Performance Coach

Denis is a High-Performance Coach for SalesStar, leading the company’s vision of being a mission-critical resource to business leaders who strive to build a world-class selling teams and create a rapid momentum for growth.

He is well versed in leading, inspiring, and driving sales teams to deliver strong business performances. Throughout his leadership roles, Denis is considered a driving force for many notable initiatives. His wealth of experience is now helping clients implement our programmes to drive measurable improvements to their performance. He provides both training and executive coaching to guide many of SalesStar’s UK clients throughout their sales transformation journey.

Book a Meeting with Denis here.

Denis uses his experience to help customers achieve what matters most to them— building top performing teams and improvements in their sales metrics. His role as a coach is to introduce concrete and measurable strategies to create a path for rapid and sustainable growth. One of his fundamental ingredient is a genuine belief in the value of the solutions SalesStar delivers.

“When I reflect on my clients’ successes, I cannot help but attribute it to their fundamental understanding of the principles of consultative selling. I truly believe that our Consultative Selling training programme develops a customer-centric mindset, and when you sell with the customer’s perspective in mind, it has a dramatic effect. The interesting thing about this approach is the concepts are intuitive, which means sales professionals can adopt the practices simply, and yet, you can study it for 20 years and still find opportunities to improve your skills. For me, this means our program unlocks limitless opportunities”

Prior to joining SalesStar, Denis held a variety of senior executive positions for the private sector and publicly traded companies with responsibilities across UK, Europe and the US. He resides in London with his family. He enjoys walking, travelling internationally and has an insatiable desire to read and keep on learning.

Sector of Experience

Finance, Technology & Software Development, Professional Services, Construction, Hospitality, Medical

What His Clients Say About Him

“Denis has an innate knack for finding not only the sand in the gears on a team, but also zeroing in on pragmatic, powerful and process-driven solutions to address them. He is an exceptional communicator and presenter, who brings top-notch content that is timely, relevant and resonates with any team he consults with.”

“Team sessions with him bring a safe space to address issues, insecurities and inconsistencies on the sales team that encourage candid, constructive feedback and readily applicable suggestions for improvement. Denis brings a professional, cordial and highly knowledgeable air to his training and coaching which solidifies trust, team engagement and brings enormous value to every member of the team and in turn the company as a whole. His impact can be felt from the first engagement, and I could not more highly recommend getting in touch with him to transform the way a sales team thinks, acts and delivers!”

United Kingdom
Martiza Morales
Maritza Morales
High Performance Coach

Maritza brings to SalesStar over thirty years of experience in the areas of coaching, leadership development, strategic consulting, marketing and sales operations. She has worked with sales executives and teams from a diverse range of companies, from startups to multinational organizations, in over twenty countries. Having led growth initiatives in various commercial and cultural contexts, Maritza offers a versatile and pragmatic approach in working with clients.

As head of the sales and marketing team overseeing joint venture operations globally, she worked extensively with general managers and their sales teams to create actionable sales plans, establish success metrics, and implement best practices to achieve key financial targets. Maritza’s consultative approach enabled her client operations to achieve double-digit sales growth and accelerate their path to profitability. As a strategist and business coach, she helped a European client increase revenue by 200% through targeted marketing and account management programs.

“I am passionate about empowering clients to fulfil their potential. I treasure helping leaders to create a compelling vision of what they can achieve and enabling them to transform their teams with proven best practices and tools. It gives me great satisfaction to see them succeed and experience personal and professional breakthroughs as a result of our work together.”

Maritza holds a Bachelor’s degree in Business Administration and Finance, a Marketing M.B.A and professional coach certifications in resilient leadership, neuroscience-based coaching, leadership innovation and team coaching, among others. She coaches and delivers programs in English, Spanish and Italian.

Specialisation Areas

Leadership coaching; Executive coaching; Business coaching; Team coaching; Startup coaching; Market/business strategy; Sales strategy, process mapping and messaging; Customer relationship marketing; Key accounts management; KPI analysis.

Sector Experience

Telecommunications, Media & Technology (TMT), Professional Services, Leisure, Advertising and Government.


Maritza has worked with clients in North America (Canada, Mexico and the U.S.), South America (Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Peru, Venezuela), Europe, (Czech Republic, France, Germany, Great Britain, Israel, Italy, Turkey, Monaco, Poland, Spain, Sweden, Switzerland), South Africa, Australia, Asia (China, Singapore, Japan). Based in Milan, she currently serves clients in the U.S., Latin America and Italy.

United Kingdom
Mike Van Camp High Performance Coach Sales Star
Mike Van Camp
High Performance Coach

With more than three decades international management and commercial experience, Mike specialises in growing organisations through assisting business executives in developing high performance sales leaders, sales teams, sales and “go to market” strategies. As a former CEO, V.P. of Sales, and high performance sales person, Mike has experience in growing small, medium and large corporate businesses as well as “start-up” and technology oriented companies.. Commercial experience includes industrial machinery, automotive, truck, off-highway, construction, forestry, agriculture, textile, marine, aerospace defence, medical, process industries, mining, oil and gas, chemicals, pharmaceuticals, food and beverage, wind energy. “My passion is in assisting people and companies to grow.” There is so much “un-tapped” potential in this area that it is a joy to see a “good” company with growth ambitions get this right and get on the optimised path of growing their people and their business.

Specialisation Areas

Sales planning and operations, sales process, sales coaching and sales team management, pipeline management, relationship/account management, channel management, sales strategy, value proposition. Mike also has experience in “go to market”, product management, business development, and M&A strategies.

Sector Experience

Industrial machinery, automotive, truck, off-highway, construction, marine, aerospace defence, medical, process industries, mining, forestry, agriculture, oil and gas, chemicals, pharmaceuticals, food and beverage, wind energy.


Mike has global sales and business experience throughout N. and S. America, Asia and China, Europe, Africa, as well as lived and managed in five countries (US, Canada, Scotland, Germany, and Sweden). Mike has dual citizenship (US and Sweden), is married, and is based in Gothenburg, Sweden.

Mike is a native English speaker and speaks Swedish and “business” German.

Sweden, United Kingdom
SalesStar Triangle
Global Head Office Team
Paul O’Donohue
  • First ten years of working career as an industrial electrician (Diploma of Electrical Engineering) – realised most tradespeople were poor at sales and wanted to learn more
  • Sales Engineer for PDL Electronics
  • Key Account Manager, Tyco Electronics
  • Moved to Recruitment Industry – strong interest in assessment tools that could help identify the traits of a successful salesperson
  • Post Grad Diploma of Business Administration
  • Owner of Business Consultant franchise (2003)
  • Founded SalesStar (2005)
  • Member of EO (The Entrepreneurs’ Association) and board member for New Zealand for the past four years

I have always been passionate about making a difference, helping to grow people in order to grow sales. I particularly enjoy helping entrepreneurs develop the sales strategy and disciplines they require to maximise their growth. We literally give CEOs the clarity to help “engineer sales success”. Over the years we’ve been instrumental in aiding our clients to grow their markets, putting the science behind sales success so they could grow by as much as 146%. I gain great satisfaction out of using my unique blend of skills and experience to pragmatically solve complex sales challenges and help companies map out a clear path to grow. I’m a strong advocate for three things: for setting goals that stretch, for lifelong learning and for developing a supportive mindset for success. I live by the philosophy “If you’re not getting out of your comfort zone, you are not growing.”

Australia, New Zealand, United States, Sweden, United Kingdom, Mexico
Kat Davey SalesStar
Kat Davey
Chief Financial Officer
  • Bachelor of Commerce in Administration – Double major: Psychology and Marketing
  • Post-graduate diploma in Banking
  • HR role at ANZ – formulated policies around internal job advertising and implemented a new performance review process – and first learned sales techniques by having to “sell” these to executives, management and staff
  • Sales Territory Rep – EFTPOS business at ANZ Bank (when you still needed to explain what it was!)
  • Sales Manager – EFTPOS business at ANZ Bank
  • Account Manager – SoftEd (a software development training company)
  • National Sales Manager –SoftEd
  • Commission-only Sales Rep – Angela Stott Photography
  • Start-up business – Time for Kids

I consider my role to be like that of an orchestra conductor – making sure all the moving parts come together in harmony for best effect. I love the fact that what we do at SalesStar is like throwing a stone in a pond; the ripples that emanate have such positive consequences for the well-being of both businesses and individual lives. The knowledge that I play a definitive role in how well this happens brings me great satisfaction. Part of this is getting the right people in place, and establishing the right culture so we can provide the right customer experience. Furthermore, I love helping my clients achieve the same result. This is something that is easy to say but more difficult to achieve. I am privileged to be able to combine the expertise I’ve gained on my journey, with my innate curiosity about people and how they work, to best advantage. I also love being able to use my specialist knowledge in Objective Management Group tools to help businesses gain much-needed clarity around their issues and to assist them to find the top-performers they need to grow their businesses even further.

Global Team
Alex Chan SalesStar
Alex Chan
Global Director of Learning
  • Sales background in stationery, printing, business equipment, capital equipment, professional services and diamonds. Smallest sale – $5. Biggest sale- $15,000,000
  • Leader of sales teams as a sales manager, contract sales manager and RFP project leader. Responsible for budgets between $2m – $100m.
  • Assisted clients to grow their sales between 20-300% – in one case played a key role in doubling sales from $50m to $100m

I get great satisfaction from watching people and their companies grow. When I see their sales climbing, when I see them becoming more successful as a result, when I see managers transform into leaders and grow their teams, then I know why I get up every morning. And nothing compares to the feeling of having people come back to me years later to say I changed their lives. It’s gratifying to be able to provide cutting edge sales and sales leadership learning programmes, diagnostics and business advice that helps individuals grow personally and professionally- and that sees clients reach and exceed their sales goals.

Global Team
Leigh Parker SalesStar
Leigh Parker
Head of Capability & Performance

Leigh is an experienced professional with a strong background in business and capability development.

He has over 25 years of business management, sales and capability development experience both domestically and internationally.

From 16 years with McDonald’s, Leigh understands the value of systems having learnt the business from the ground up. His roles included managing Franchising and Training for McDonald’s New Zealand, to becoming a Franchisee.

From there Leigh has held senior Sales, Account Management and Learning & Development roles for companies such as Fonterra. Adding some years consulting in the area of Sales & Leadership development, Leigh has facilitated & coached sales teams directly while also training coaches to do the same.

Leigh is known for his genuine passion for people development, business acumen and making a difference.

Global Team
Lisa Carter SalesStar
Lisa Carter
VP Global Partnerships

15 years in Senior Leadership roles working in the SaaS, Management Consultancy and Investment Banking Industries. I’ve been involved in deploying three different operating models, converted a consulting business to a SaaS model, and have solid business acumen on the operational aspects of running a business. I developed and delivered a global services operating model to deliver a concierge Client Experience to our customers, ready to scale.

Personal Achievements:

2018 | Finalist in the Top Women in Leadership – SaaS (3,460 nominations, I had over 80 Nominations)
2018 | Multiplier of the Year Nominee ( The MOY Award is an international contest to recognize leaders who amplify the intelligence of those around them )

Global Team
Michelle Horn SalesStar
Michelle Horn
Global Client Success Support Manager
  • Personal assistant roles in Ericsson Communications, Cable Ways Ltd, Welcome Tourism Services (Johannesburg)
  • Experience in marketing co-ordination, corporate event co-ordination, account management and project leadership (USA and South Africa)
  • Conference services and event management for Ritz-Carlton Hotel

I bring energy and dedication to my role as Client Services Project Manager and, as a details oriented person, give extra focus to those things that add value for my colleagues and clients. I particularly enjoy giving support and structure to clients. They come to us with a goal in mind and it’s great to be able to use my organisational skills to assist them on their journey. I apply my sense of dedication to whatever projects or tasks that come my way and gain great satisfaction from supporting the process from the first signs of seeing things flourish through to ultimate completion.

Global Team
Reuben McNair SalesStar
Reuben McNair
Head of Operations
  • Quadruple Major in: Management, Commercial Law, Psychology and Statistics.

My role pertains to managing the systems that underly the operation of SalesStar; be that legal documentation, web infrastructure, application procurement/development or business process refinement.

I oversee Marketing and core HR functions in addition to the above.

Global Team
Roberta O'Donohue
Roberta O’Donohue
Global Team
Oliver Eaton - Digital Marketing and Media Content Creation Executive
Oliver Eaton
Global Marketing Executive

Oliver joined the SalesStar Digital team in January 2022 and brings to the creative team his knowledge of organic social media management and video production skills. Oliver is based in the United Kingdom and is part of the UK SalesStar Practice.

In his spare time Oliver can be found either walking throughout the beautiful Yorkshire countryside, playing video games or watching football at his local football club, Huddersfield Town.

SalesStar Digital

SalesStar Digital is the digital marketing business unit of SalesStar. Created in 2021, it was born out of our clients’ continued frustration at the poor performance of their previous digital marketing partners.

In creating SalesStar Digital, we have pioneered a new approach to lead generation through digital marketing. Our focus is on ensuring that the marketing strategy runs parallel to the sales strategy, combining SalesStar’s world-leading knowledge in sales effectiveness with the cutting-edge expertise of our digital marketing team. SalesStar Digital ensures that lead generation is conducted in a synergistic way, across all applicable digital channels; and that all decisions are driven by data and linked to ROI.

Global Team
Ben Cardwell SalesStar Digital Digital Marketing
Ben Cardwell
Senior Digital Growth Manager

Hi there! I am a digital marketing expert with a particular focus on Google and Facebook advertising. I know how to create and run effective ads that will help your business grow. I understand the latest trends and best practices, but most importantly, I know how to make it work for you. I’m here to help you increase your brand awareness, generate leads and make more sales.

Outside of work I most enjoy spending time with my three beautiful daughters and getting out and about exploring New Zealand.

Global Team
Practice (multi tick: eg New Zealand, Australia)


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