United Kingdom
SalesStar is a sales transformation company empowering businesses around the world.
The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.
We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.
Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.
Global Channels:
United Kingdom & Spain
SalesStar is a sales transformation company empowering businesses around the world.
The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.
We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.
Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.
Global Channels:
United Kingdom
UK Office:
Clarke Nicklin House,
Cheadle Royal Business Park,
Brooks Drive, Cheadle,
Cheshire, SK8 3TD
Call Us:
(+44) 0161 766 5189
(+44) 07719 744267
Email Us:
infouk@salesstar.com
Alison brings a wealth of experience and a proven track record of success in the dynamic field of Medical Sales. With a career spanning diverse roles in Medical Devices, Account Management, Capital Equipment, Sales, Business Development, and Marketing, she has consistently demonstrated her ability to excel in challenging and competitive environments.
In her role as a strategic leader, Alison was instrumental in shaping and executing the UK&I Sales and Marketing strategy. Collaborating closely with Territory Account Managers, she ensured meticulous planning and flawless execution, resulting in the achievement of revenue forecasts. Her engagements with key stakeholders, including CEOs, Finance Directors, and Medical Directors within the NHS, reflect her commitment to delivering ongoing support, impactful presentations, and comprehensive training programs.
Alison’s exceptional performance and competitiveness have earned her consistent recognition as a top performer throughout her career. Her international experience has honed her skills as a confident networker, allowing her to connect with stakeholders at all levels. Fueled by a genuine passion for sales and marketing, Alison has not only met but exceeded expectations, contributing to the success of every company she has been a part of.
Beyond her individual accomplishments, Alison has established herself as a true leader, manager, and mentor in the sales landscape. Her impact extends beyond the numbers, as she has been a driving force behind numerous sales initiatives. Known for building and leveraging strong relationships with multiple stakeholders, Alison has consistently played a pivotal role in fostering growth and success within her teams.
Alison’s commitment to excellence is underlined by her continuous ranking as a top performer. Her international career has provided her with a global perspective and a deep understanding of diverse markets. As a dedicated professional with a proven ability to navigate the intricacies of the Medical Sales Industry, Alison is poised to bring her expertise to the forefront of your organization.
In summary, Alison is not just a seasoned professional in Medical Sales; she is a strategic leader, a top performer, and a mentor. Her passion for sales and marketing, coupled with her international experience, positions her as a valuable asset for CEOs and business leaders looking to drive growth and success in their organisations.
With more than three decades of international management and commercial experience, Mike specialises in growing organisations through assisting business executives in developing high-performance sales leaders, sales teams, sales and “go to market” strategies. As a former CEO, V.P. of Sales, and high-performance sales person, Mike has experience in growing small, medium and large corporate businesses as well as “start-up” and technology-oriented companies.. Commercial experience includes industrial machinery, automotive, truck, off-highway, construction, forestry, agriculture, textile, marine, aerospace defence, medical, process industries, mining, oil and gas, chemicals, pharmaceuticals, food and beverage, wind energy. “My passion is in assisting people and companies to grow.” There is so much “un-tapped” potential in this area that it is a joy to see a “good” company with growth ambitions get this right and get on the optimised path of growing their people and their business.
Specialisation Areas
Sales planning and operations, sales process, sales coaching and sales team management, pipeline management, relationship/account management, channel management, sales strategy, value proposition. Mike also has experience in “go to market”, product management, business development, and M&A strategies.
Sector Experience
Industrial machinery, automotive, truck, off-highway, construction, marine, aerospace defence, medical, process industries, mining, forestry, agriculture, oil and gas, chemicals, pharmaceuticals, food and beverage, and wind energy.
Geographies
Mike has global sales and business experience throughout N. and S. America, Asia and China, Europe, and Africa, as well as lived and managed in five countries (US, Canada, Scotland, Germany, and Sweden). Mike has dual citizenship (US and Sweden), is married, and is based in Gothenburg, Sweden.
Mike is a native English speaker and speaks Swedish and “business” German.
With nearly three decades of management experience, Jim specialises in growing international companies, through developing high–performance people, and in particular, management teams, sales leaders & sales teams. As a former managing director and sales manager, Jim has an impressive record of developing companies’ revenue, between 10% and 50%, with budget responsibility between 250 to 350 million SEK PA. Jim’s commercial experience includes Sales Strategy, Sales Management, Sales and Account Management, Marketing Management, and professional services.
“My personal professional passion is to develop and coach people, and teams, to see them grow and thereby, grow their businesses. When I see their sales increasing and the people becoming more successful as a result of our partnership, then I know why I get up every morning. It is gratifying to be able to provide sales and sales leadership learning programs, diagnostics and business advice that helps individuals and businesses to reach and exceed their goals”.
Jim has been happily married for more than 30 years to his wife, best friend and guide in life, he is the father of two wonderful grown–up children, a business geek driven by performing results in everything he does. The working life pathos is that mindset and motivation is extremely important but equal important is discipline to secure that work and tasks gets executed and completed, which is a pathos he brings with him to every client, every day.
Specialisation Areas
Strategic Sales planning and operations, Sales process, Sales coaching and Sales team management, Pipeline management, Account management, Sales strategy, Value proposition, General Management, Executive Coaching.
Sector Experience
Manufacturing B2B companies. Building and Construction, Polymer Industries, Oil & Gas Offshore, Education, Engineering/Electrical services, Energy, Industrial equipment, Tech services.
Geographies
Jim has experience working with clients located across Scandinavia, the United Kingdom and Europe.
- First ten years of working career as an industrial electrician (Diploma of Electrical Engineering) – realised most tradespeople were poor at sales and wanted to learn more
- Sales Engineer for PDL Electronics
- Key Account Manager, Tyco Electronics
- Moved to Recruitment Industry – strong interest in assessment tools that could help identify the traits of a successful salesperson
- Post Grad Diploma of Business Administration
- Owner of Business Consultant franchise (2003)
- Founded SalesStar (2005)
- Member of EO (The Entrepreneurs’ Association) and board member for New Zealand for the past four years
I have always been passionate about making a difference, helping to grow people in order to grow sales. I particularly enjoy helping entrepreneurs develop the sales strategy and disciplines they require to maximise their growth. We literally give CEOs the clarity to help “engineer sales success”. Over the years we’ve been instrumental in aiding our clients to grow their markets, putting the science behind sales success so they could grow by as much as 146%. I gain great satisfaction out of using my unique blend of skills and experience to pragmatically solve complex sales challenges and help companies map out a clear path to grow. I’m a strong advocate for three things: for setting goals that stretch, for lifelong learning and for developing a supportive mindset for success. I live by the philosophy “If you’re not getting out of your comfort zone, you are not growing.”
- Bachelor of Commerce in Administration – Double major: Psychology and Marketing
- Post-graduate diploma in Banking
- HR role at ANZ – formulated policies around internal job advertising and implemented a new performance review process – and first learned sales techniques by having to “sell” these to executives, management and staff
- Sales Territory Rep – EFTPOS business at ANZ Bank (when you still needed to explain what it was!)
- Sales Manager – EFTPOS business at ANZ Bank
- Account Manager – SoftEd (a software development training company)
- National Sales Manager –SoftEd
- Commission-only Sales Rep – Angela Stott Photography
- Start-up business – Time for Kids
I consider my role to be like that of an orchestra conductor – making sure all the moving parts come together in harmony for best effect. I love the fact that what we do at SalesStar is like throwing a stone in a pond; the ripples that emanate have such positive consequences for the well-being of both businesses and individual lives. The knowledge that I play a definitive role in how well this happens brings me great satisfaction. Part of this is getting the right people in place, and establishing the right culture so we can provide the right customer experience. Furthermore, I love helping my clients achieve the same result. This is something that is easy to say but more difficult to achieve. I am privileged to be able to combine the expertise I’ve gained on my journey, with my innate curiosity about people and how they work, to best advantage. I also love being able to use my specialist knowledge in Objective Management Group tools to help businesses gain much-needed clarity around their issues and to assist them to find the top-performers they need to grow their businesses even further.
Cassandra has 20 years of experience managing and improving back-office operations in both private and non-profit sectors. She started her career in a biomedical technology start-up where she was the executive assistant to the CEO. She grew in her role over several years and lead the support office staff as well as took on the role of the quality assurance manager in the company’s push to have their flagship products approved by the FDA.
Later in her career, she went to work for a venture-capital firm and was the Director of Operations. She loved working with the partners and other staff to create workflow processes and increase efficiency in day-to-day operations.
Most recently, Cassandra was working with a non-profit organization as a Regional Manager where she executed the growth of the company with hiring, customer service, and leadership mentoring.
Cassandra loves using her varied knowledge and skills to help SalesStar USA provide an exceptional quality of service to its clients, whilst supporting all members of the team to work efficiently, and supporting the company’s rapidly expanding business.
- Sales background in stationery, printing, business equipment, capital equipment, professional services and diamonds. Smallest sale – $5. Biggest sale- $15,000,000
- Leader of sales teams as a sales manager, contract sales manager and RFP project leader. Responsible for budgets between $2m – $100m.
- Assisted clients to grow their sales between 20-300% – in one case played a key role in doubling sales from $50m to $100m
I get great satisfaction from watching people and their companies grow. When I see their sales climbing, when I see them becoming more successful as a result, when I see managers transform into leaders and grow their teams, then I know why I get up every morning. And nothing compares to the feeling of having people come back to me years later to say I changed their lives. It’s gratifying to be able to provide cutting edge sales and sales leadership learning programmes, diagnostics and business advice that helps individuals grow personally and professionally- and that sees clients reach and exceed their sales goals.
15 years in Senior Leadership roles working in the SaaS, Management Consultancy and Investment Banking Industries. I’ve been involved in deploying three different operating models, converted a consulting business to a SaaS model, and have solid business acumen on the operational aspects of running a business. I developed and delivered a global services operating model to deliver a concierge Client Experience to our customers, ready to scale.
Personal Achievements:
2018 | Finalist in the Top Women in Leadership – SaaS (3,460 nominations, I had over 80 Nominations)
2018 | Multiplier of the Year Nominee ( The MOY Award is an international contest to recognize leaders who amplify the intelligence of those around them )
- Past National Sales, Head of Sales, Director of Sales and CEO roles
- Former sales director of Wormald, taking the company from $50 million to $100 million inside three years to number one in the Tyco group worldwide
- Headhunted by Westpac to become head of Westpac High Performance for commercial and agri. 800 sales staff reporting via 35 managers. Tripled market share
- Instrumental in growing SalesStar by over 60% in 2016
If I had to summarise what motivates my life, it’s all encapsulated in SalesStar’s vision: “To become absolutely integral in the economic growth of Australia and New Zealand. Values led and purpose driven, we challenge, we stretch, we grow. We started from humble beginnings and we will leave as better ancestors…” I am a great believer in stretching people’s aspirations so they become the best versions of themselves and in doing so, make our countries stronger. I am deeply motivated by the idea of creating a legacy and sharing with people all I have – and the best from the world – almost as if it were the last chance to do so.
- Quadruple Major in: Management, Commercial Law, Psychology and Statistics.
My role pertains to managing the systems that underly the operation of SalesStar; be that legal documentation, web infrastructure, application procurement/development or business process refinement.
I oversee Marketing and core HR functions in addition to the above.
- Bachelor in Accountancy Student
- Certificate in Bookkeeping
- Diploma in Xero
- Fathom Certified Advisor
I graduated with a Bachelor’s Degree in Accounting Technology in 2017.
Since then, I have worked as a Data Manager, Finance Analyst, Professional Marketing Representative, Accountant, and Bookkeeper which helped me grow and enhance my interpersonal and work skills. With bookkeeping and accounting as my main focus, I was able to learn, grow, have a deeper understanding of the financial principles and practices, and have a strong foundation in financial management. My goal is to leverage my diverse background in accounting and finance to contribute to a dynamic team and support the financial health of the organization.
As a Bookkeeper here in SalesStar Global, I am responsible for managing the administration of the financial transactions including daily intercompany transactions, maintaining accurate financial records, and overseeing all aspects of payroll processing.
Leading the development of an internal AI capability aimed at enhancing SalesStar’s core service offering and preparing the business for the next phase of growth.
The focus is on identifying and validating high-impact use cases for AI within SalesStar’s sales coaching ecosystem, aligning with existing business models while future-proofing the company’s proprietary IP and delivery systems.
Collaborating with technical advisors and internal stakeholders to design and implement a robust MLOps pipeline and build enterprise-grade AI tooling that surfaces meaningful insights for both coaches and clients.
Key responsibilities and areas of focus:
– Identifying AI applications that increase the impact and scalability of current services
– Designing architecture and workflows to operationalise machine learning within the business
– Using prompt engineering, data labelling, and RAG techniques to enrich training data
– Implementing secure ingestion and scraping protocols to structure domain knowledge
– Building and testing fine-tuned models, including evaluation and reinforcement loops
– Planning and managing front-end UI/UX design, web development, and API systems
– Integrating product thinking with data science, engineering, and design best practices
This role offers deep exposure to AI productisation, software development at scale, and the challenges of translating subject matter expertise into intelligent, usable systems.
As Technical Systems Ops Manager, Oliver runs our lead generation and management platforms throughout SalesStar. Specialising in automation and digital architecture.
Based in the UK, Oliver graduated from the University of Huddersfield in Broadcast Journalism and joined SalesStar in 2021 as part of the UK government’s Kickstarter scheme, which provides entry-level roles into the industry.
In his spare time, Oliver can be found either walking throughout the beautiful Yorkshire countryside or watching football at his local football club, Huddersfield Town AFC.
Biography