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The Science Behind Sales Recruitment

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Improve sales effectiveness by recruiting top salespeople

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Proven processes and strategies to transform sales recruitment

Effective Sales Recruitment Requires a Strategy

Sales recruitment is challenging and there are additional things you may need to consider when you hire salespeople, that you wouldn’t in other types of roles. Recruitment is a fundamental function inside any business, but being able to recruit salespeople is a skill in itself that needs to be mastered. 

It is vital that you have a sales recruitment strategy and that you are continually hiring top talent for your sales team. Your people will have a huge impact on your overall success so you’ll want to make sure they fit your company values, and have the skillset to match your role requirements. 

Our 9 Step Recruitment Process is designed to reduce hiring mistakes. We achieve this by breaking down each step in the journey – from profiling a vacant role, advertising, sourcing, shortlisting, interviewing and eventually onboarding your new salesperson. We also use a range of tools and systems, including our partnership with sales assessment company, Objective Management Group, to ensure you have the best structure in place to recruit salespeople.

Hire With Confidence

In the tight candidate market we are currently experiencing, you need to hire fast but with confidence as great candidates are not on the market for long! Our 9 Step Recruitment Process is incredibly tight and enhances both confidence and speed to hire. We encourage you to learn from SalesStar how to use a robust top grading approach for the recruitment of top salespeople.

SalesStar Sales Process

Ask the Right Questions

This FREE Interview Question Template is the foundation of our interviewing process. It will guide you to ask the right behavioural questions to uncover their sales effectiveness. 

This download also includes our  FREE Interview Role Play Template which is the best way to get your candidate to demonstrate their sales capability.

Download these Interview Questions and Role Play Template here and see how an industry-leading approach to sales recruitment can improve your business:

Sales Recruitment Interview Questions
SalesStar Sales Process
Sales Person Assessment

Assess Your Candidates' Sales Effectiveness

Assess your candidates in a scientific and impartial manner. Measure their sales effectiveness with Candidate Assessments that leverage our partnership with the Objective Management Group.

Download a SAMPLE  Sales Candidate Assessment and see for yourself the incredible insight that you can gain when assessing your next candidates.

  • How motivated is the candidate?
  • How comfortable is the candidate in a sales environment?
  • What should you ask the candidate during the interview?
  • Will the candidate generate new business?
  • Will the candidate close effectively?

Download this SAMPLE Sales Candidate Assessment to see how these (and many more) vital recruitment insights can be obtained and form an integral part of your recruitment process.

SalesStar Sales Process

Master the 9 Steps of Sales Recruitment

We love discussing how we can help businesses recruit effective sales teams. Enquire with our team today so we can connect you with the right Sales Recruitment expert in your area.

Sales Recruitment Interview

Should I Use A Recruiter / Recruitment Agency to Hire Sales People?

We’re often asked about whether businesses are better off going through a recruitment agency to hire sales staff, or hiring sales people themselves, and our answer will always be that you will be better off in the long run by doing it yourself – providing you have the right systems and processes in place. 

Recruiters are expensive and we’ll share more about this in the next section. They also are not a complete solution, as they still require you to do a lot of the most time consuming and important work – for example, the final interviews. 

We recommend, especially for sales which requires many niche skills, that you keep recruitment in-house – but do so with the right hiring strategy and systems, and that’s where we come in. We will provide you with the process, the systems and tools you need and be there to coach you through your actual hiring scenarios, giving you all that you need to continue to successfully recruit the right sales people.

Should I Use A Recruiter / Recruitment Agency to Hire Sales People?

We’re often asked about whether businesses are better off going through a recruitment agency to hire sales staff, or hiring sales people themselves, and our answer will always be that you will be better off in the long run by doing it yourself – providing you have the right systems and processes in place. 

Recruiters are expensive and we’ll share more about this in the next section. They also are not a complete solution, as they still require you to do a lot of the most time consuming and important work – for example, the final interviews. 

We recommend, especially for sales which requires many niche skills, that you keep recruitment in-house – but do so with the right hiring strategy and systems, and that’s where we come in. We will provide you with the process, the systems and tools you need and be there to coach you through your actual hiring scenarios, giving you all that you need to continue to successfully recruit the right sales people.

Recruit Sales People

How Much Do Recruiters / Recruitment Agencies Cost?​

If you approach sales recruitment by going through an agency, you will have the advantage of saving your own time. However, this is a costly process. Using a recruiter can accrue fees either in a negotiated flat fee or as a percentage of the remuneration of the successful candidate. 

Flat fees for sales recruitment are in the multiple thousands and percentages come in at an average of around 15%. When we’re talking about senior sales talent – that starts becoming an extremely expensive way to hire sales staff. 

A recruiter doesn’t understand your business in the same way you do and often they are focussed on getting people in seats quickly. 

The SalesStar recruitment offering is a worthwhile investment, in that we’ve built a thorough process and will coach you through how to approach sales recruitment in a way that will minimise hiring mistakes long-term.

How Much Do Recruiters / Recruitment Agencies Cost?

If you approach sales recruitment by going through an agency, you will have the advantage of saving your own time. However, this is a costly process. Using a recruiter can accrue fees either in a negotiated flat fee or as a percentage of the remuneration of the successful candidate. 

Flat fees for sales recruitment are in the multiple thousands and percentages come in at an average of around 15%. When we’re talking about senior sales talent – that starts becoming an extremely expensive way to hire sales staff. 

A recruiter doesn’t understand your business in the same way you do and often they are focussed on getting people in seats quickly. 

The SalesStar recruitment offering is a worthwhile investment, in that we’ve built a thorough process and will coach you through how to approach sales recruitment in a way that will minimise hiring mistakes long-term.

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Sales Recruitment

SalesStar: The science behind sales recruitment​

As a partner of Objective Management Group, SalesStar offers a range of sales recruitment tools that put the science behind sales recruitment.

Our tools can assess a candidate in an impartial and data-based way, measuring key mindset, ability and motivation factors that subconsciously determine that candidates sales aptitude.

As the hiring manger, you can only infer so much from CVs and the best salespeople are masters of gaming an interview. Therefore it is invaluable to include a scientific assessment that leverages data from millions of previous candidates worldwide.

Talk to our team today about how an OMG assessment could enhance your recruitment efforts. Request a free example of an assessment and see for yourself why science should play a role in your next hire.

SalesStar: The Science Behind Sales Recruitment

As a partner of Objective Management Group, SalesStar offers a range of sales recruitment tools that put the science behind sales recruitment.

Our tools can assess a candidate in an impartial and data-based way, measuring key mindset, ability and motivation factors that subconsciously determine that candidates sales aptitude.

As the hiring manger, you can only infer so much from CVs and the best salespeople are masters of gaming an interview. Therefore it is invaluable to include a scientific assessment that leverages data from millions of previous candidates worldwide.

Talk to our team today about how an OMG assessment could enhance your recruitment efforts. Request a free example of an assessment and see for yourself why science should play a role in your next hire.

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