United States

Cassandra has 20 years of experience managing and improving back-office operations in both private and non-profit sectors. She started her career in a biomedical technology start-up where she was the executive assistant to the CEO. She grew in her role over several years and lead the support office staff as well as took on the role of the quality assurance manager in the company’s push to have their flagship products approved by the FDA.

Later in her career, she went to work for a venture-capital firm and was the Director of Operations. She loved working with the partners and other staff to create workflow processes and increase efficiency in day-to-day operations.

Most recently, Cassandra was working with a non-profit organization as a Regional Manager where she executed the growth of the company with hiring, customer service, and leadership mentoring.

Cassandra loves using her varied knowledge and skills to help SalesStar USA provide an exceptional quality of service to its clients, whilst supporting all members of the team to work efficiently, and supporting the company’s rapidly expanding business.

Prior to starting my own sales team development consultancy, I have lead sales teams for 2 Fortune 500 companies – Mohawk Group and Shaw Industries, a division of Berkshire Hathaway, in addition to 14 years of success leading B2B sales teams for Mannington Mills, the largest privately held flooring manufacturer in the United States.

I pride myself on having recruited & coached Teams that turned long time prospects into loyal customers. This success includes winning the largest commercial accounts including: Macy’s, Big Lots, and Ford Motor Company to name a few.

My greatest passion is helping CEO’s and business owners put the pieces together that are required for a high performing sales team that produces predictable and goal smashing results.

Sales and marketing have been a part of Jill’s background for over 15 years. As a former Publisher and Business Development Manager, Jill has a solid foundation in building client relations,  networking and sales. She is proven in the area of sales processes, connecting, leading teams and managing goals. Additionally, having worked for a top marketing and communications firm, her experience with various industries ranges from agricultural companies, the manufacturing industry, non-profit organizations, food sales and digital commodities. She was invited to help launch two new companies (one domestic and one internationally) over the past five years and successfully built teams within those entities. In addition to client relations and business development, Jill held a long-standing career in direct sales where she was in the top 1% of sales representatives.

Jill has an extensive background in public speaking as well. Taking the stage for leadership and youth organizations both locally and nationally addressing topics that surround training, strategy and motivation.

“I have a passion for seeking out the best in people and an even bigger passion for being a connector and an influencer. I love helping businesses and teams within their business reach their goals and see success. I  build-in motivation, excitement and spark into everything that I do.”

Specialisation Areas

Client relations, prospecting, new business development, sales process, sales team management, account management, new business, public speaking and networking.

Sector Experience

Agriculture, leadership, food, digital commodities, non-profit.

Geographies

Jill has experience working throughout the United States and Canada

Maggie is an enthusiastic and inspirational executive with experience collaboratively leading in organizations of all sizes. She brings simplicity, focus, and clarity for corporations and growing start-ups alike. Maggie has 18 years of experience in the Biotech industry working in sales, medical affairs, and management. Maggie has guided start-ups across multiple industries. Her manifold experiences and high performance has established her professional acumen as an award-winning sales professional, sales manager, director and results-focused leader.

Maggie holds a PhD in Public health, a Masters in Kinesiology, and is also a Certified Strength and Conditioning Specialist (CSCS). Her diverse education at advanced levels in academia coupled with her professional experience and motivational drive as a former collegiate athlete and collegiate strength coach, she offers a unique combination of skills. She efficiently and objectively uncovers the shortest path to success, has proven success executing objectives to meet goals, and now helps foster the same in professionals, leaders and companies to accomplish theirs.

Maggie lives in North Carolina with her husband and three children.

“As a Division 1 basketball athlete, captain, and scholarship recipient, I have always been driven to be the best and help others be their best.”

Steve Schaefer is a seasoned creative sales and business leader who has a passion to coach and develop individuals and teams of people by setting them up to WIN at what they do! Steve has an extensive sales and leadership background developed over 30 years. During his career, he has had the privilege to lead high powered sales teams who achieved record breaking results. Over his corporate career, he has held positions as a salesperson, sales manager, Director/(G.M.), VP of Sales and President of companies ranging from small private companies to Fortune 500 corporations. Early in Steve’s career he served in the U.S. Navy Reserves for 12 years. Additionally, he studied, lived and has done business in Germany.

Specialization Areas

Over the last two years, he has owned his own business and sales coaching business, Set Up 2 Win. Primary focus areas include B2B Sales, Sales Leadership, Strategic Planning, Business Leadership and Executive Coaching.

Sector Experience

His focus industries have been in manufacturing and services businesses.

Geographies

Steve grew up in the St. Louis area, lived in Chicagoland for nine years and has resided in the Milwaukee Wisconsin area for just over 20 years. He and his wife Heather have three awesome daughters!

Keith is a seasoned professional who has built his career on the principles of Strength-Based Leadership and Radical Candor. A Navy veteran, Keith brings a strong belief that people are the mission, you grow sales by growing people.

Throughout his nearly three-decade career, Keith has consistently led teams that surpass sales targets and drive growth. He has a track record of increasing revenue by a range of 35 to 120
percent. He has led teams across various industries including insurance, SaaS, and telecom. Keith’s proficiency in sales processes, comprehensive understanding of sales methodologies and analytical skills give him an understanding of the science of sales.

Keith possesses exceptional speaking abilities, captivating audiences as he shares his insights on motivation, strategy, and goal setting. Keith’s commitment to mentoring demonstrates his dedication to helping others succeed.

“I’m at my best when I get to pour into someone else, that’s where I get fed. There’s nothing like imparting a skill to someone that will serve them for the rest of their life. Even better is knowing that they will pass that skill along to someone else. That’s what life is about, making an impact that will ripple through a million lives.

Specialization Areas

Sales planning, sales process, sales team management, account management, new business, sales strategy and public speaking.

Sector Experience

Telecommunications, internet service, technology sales, professional services, field sales

Geographies

Keith has experience working throughout the United States

Tracey Stroeh has been leveraging her strategic and creative thinking, writing and interpersonal communication skills in sales, marketing and communication roles for more than 30 years. Some of the nation’s largest real estate, healthcare, and senior living companies as well as not-for-profits and local government she served have benefited as a result.

Tracey’s sales expertise has consistently put her on the leaderboard by increasing occupancy and revenue across a variety of settings throughout the U.S., working with teams numbering from 7 – 30. Her ability to help coach others to surpass goals has inspired dozens of sales professionals to grow their careers within their companies and beyond.

Tracey’s volunteer associations also demonstrate her skills and desire to ‘give back’ to her community and profession by helping organizations strategize and evolve to expand their mission. “My strong desire to win — by helping others win! — has been my entire career’s guiding principle.

Helping CEOs, owners and other leaders understand ‘What’s your why,’ and then forging pathways together to elevate their success brings me the greatest satisfaction. Sometimes this growth involves challenging individuals to step outside their comfort zone, but when you help others see power within themselves they hadn’t envisioned, it’s compelling.”

“SalesStar’s proven tools and resources, delivered by truly compassionate and skilled experts, makes year-over-year growth possible for our clients, and I’m honored to be a part of it.”

Specialization Areas

Strategic Planning, Sales Management, Servant Leadership, Coaching, Business Development, Account Management, Team Building, Marketing and Communications.

Geographies

Based in the Midwest, Tracey has experience serving clients throughout the United States.

Stephanie has over 15-years experience in B2B and B2C Client Success. She started her career as a primary school educator and after raising her family returned to the workplace in the marketing and non-profit field. In her most recent role she was responsible for the growth of a national nonprofit organization. She grew in the company from a Local Coordinator, to a Field Manager and then to a Regional Manager overseeing staff and operations in several states in the Southwest USA. She has a passion for people and leadership mentoring. Her skills in conflict resolution, attention to detail and adherence to process allow her to provide the best client experience for Salesstar clients.

In her spare time, Stephanie spends time with her family, camping, volunteering with the Boy Scouts and High School exchange programs.

Specialisation Areas

Client relations, mediation, recruiting, training, philanthrophy, account management, and networking.

Sector Experience

Education, Non-profit, Marketing & Communications

Geographies

Stephanie has experience partnering with clients in the United States, Europe, Mexico, South America and Asia.

Ilse has over 15 years of experience specializing in the financial sector. She worked at Citibank as a credit analyst then became part of the sales team prospecting.

In 2008, she joined GE Capital in the Customer Service area. She specialized in quality and implemented campaigns focusing on Customer Centricity. She developed and led the first customer call center for the company.

Her accomplishments in sales include reactivating 20% of the lost portfolio, winning the first distribution fleet contract, and closing the 2 most important Corporate Clients in the business, generating more than $10M USD of revenue.

With nearly four decades of business experience, Shawn specialises in growing organizations through developing high performance sales leaders, sales teams and sales strategy. Shawn works to improve clients’ lives and, through the ripple effect, change the world.  Drawing from a 35+ year background as a business owner, sales leader, executive recruiter, public speaker, and as someone that never got out of the day to day activities that grow business, he remains very focused on helping clients gain clarity in their situation and become more effective and efficient. Clients experience tremendous growth both personally and professionally leading to a better culture for their employees, family, friends, associates… and yes, the world.

Shawn is a Certified Business Coach and Sales Trainer. As a Distinguished Toastmaster, Shawn speaks regularly on subjects of interest to small business.

“I get great satisfaction from watching people and their companies grow. When I see their sales climbing, when I see them becoming more successful as a result, when I see managers transform into leaders and grow their teams, then I know why I get up every morning.  And nothing compares to the feeling of having people come back to me years later to say I changed their lives. It’s gratifying to be able to provide cutting edge sales and sales leadership learning programmes, diagnostics and business advice that helps individuals grow personally and professionally- and that sees clients reach and exceed their sales goals.”

Shawn is a husband, a father of three beautiful girls, a business geek, and driven to find improvement in just about everything.  He was raised in Houston, Texas mostly by a single mom who taught him to give 100% or don’t do it at all. He brings that work ethic to every client, every day.

Specialization Areas

Sales planning and operations, sales process, sales stories, sales coaching and sales team management, pipeline management, relationship/account management, channel management, sales strategy, value proposition.

Sector Experience

Printing, promotional products, graphic design, marketing, energy, building and construction, education, engineering/electrical services, health, industrial equipment, tech services, trade show programs, recruiting, banking.

With over 20 years’ experience in sales and sales leadership, Nicole specializes in helping organizations reach their growth targets by developing high-performance sales teams and leaders.

As a former sales leader, Nicole has an impressive track record of turning around struggling teams and creating a high-performance sales culture.  Her commercial experience includes selling IT Infrastructure hardware and services, ERP and analytics software and consulting, office and janitorial products and SaaS in the finance and human resources space.  She has sold into the enterprise and SMB space, while working for small and Fortune 500 companies.  As a Strategic Account Manager, she sold software and consulting services to manufacturing clients headquartered all over the world.  Her clients have included businesses in non-profit, local/state government, manufacturing, health care, and professional services.

“I love developing people and watching them achieve their goals.  Ultimately, the growth in human capital is what creates value within the organizations and facilitates revenue growth.  It is very satisfying to see people reach their full potential and the impact it has on their organizations and their families.  I am thrilled to be able to offer cutting edge programs and advice to organizations ready to take their sales organization to the next level.”

Specialization Areas:

Sales Process, Leadership Development, coaching and sales team development, pipeline management, value proposition, strategic account management, new business development

Sector Experience:

Non-profit, professional services, manufacturing, health, technology, banking, building and construction, engineering, and state/local government

Geographies:

Nicole has worked with companies in North America, Europe, Asia and Australia.  Nicole currently focuses on North America and is currently based in Columbus, OH.

In her free time, Nicole uses her coaching skills to volunteer as a Financial Coach for various non-profit organizations in the US.

With nearly three decades of Private Brands business and commercial leadership experience, Deena Pitzele is a former Chief Commercial Officer turned Strategic Growth Consultant. She has helped several Private Brands Manufacturers scale and grow exponentially as both a commercial leader and consultant.

She has subject matter expertise working with manufacturers and contract packers in the Private Brands industry. Her expansive career includes senior sales leadership positions with companies including General Mills, Supervalu, George Weston Limited, and Glencoe Capital.

Between 2012 and 2022, Deena worked in Private Equity as the sales and commercial lead for middle market consumer food and ingredient companies. In these organizations, she was part of senior management teams and actively engaged in M&A. In her most recent commercial role, she developed and implemented a strategic plan that delivered revenue growth of +28.5% and EBITDA growth of +60%.

Starting in 2022, she was named as Partner with The Partnering Group in Customer Development Practice for Private Brands. This led to joining Salesstar in late 2023 working with growth minded CEO and leadership teams on transforming their customer acquisition performance by unlocking a strategic sales process.

Deena is known as a thought leader with the unique ability to understand clients’ business challenges, analyse market conditions and partner with clients to build the tools necessary for the successful activation of growth initiatives.

Specialization Areas:

Customer acquisition, channel strategy, strategic sales process, target market, strategic messaging, talent assessment

Sector Experience:

Private brand food and beverage manufacturers; Private brand health and beauty manufacturers, industrial food and beverage ingredient manufacturers; consumer goods contract manufacturers.

Geographies:

Deena has experience working throughout North America and is currently based in Miami, Florida.

Maryanne Hewitt is a high-performance coach with 30+ years of experience in business development, architectural design marketing, commercial interior design and project management. Maryanne specializes in growing organizations through developing high-performance sales leaders, sales teams and sales strategies.

Maryanne has extensive experience in manufacturer-dealership businesses having worked in both dealerships and on manufacturer teams in commercial flooring and furniture. She understands the complexities of manufacturer dealership dynamics, challenges and go-to-market strategies. In the early 2000’s she developed a successful marketing program for a Starnet Commercial Flooring Dealership in North Florida. Upon relocation to Dallas, TX Maryanne developed key accounts and dealership relationships for Milliken. In the furniture segment, Maryanne has been a designer for a Herman Miller dealership (St. Petersburg, FL) and a dealer business manager for Steelcase in Dallas, TX. In her regional sales manager role for Steelcase, Maryanne’s team was responsible for $60-$80 million dollars in business year over year. Maryanne was responsible for the hiring and development of sales talent on her team who managed high-profile client accounts including Hilton, Southwest Airlines, First Horizon Bank, Wells Fargo and Top Golf. She led business alignment meetings with leaders of top-performing dealerships creating sales strategies, implementing business development training and implementation, employee onboarding, new product training, client engagement activities and workplace transformation workshops.

Maryanne’s background also includes design and leadership experience in architecture firms. Working with HOK Tampa, FL and RS&H Dallas, TX she was on design teams for projects in the banking and financial industry, specialty medical facility design including CT and LINAC facilities, and high-profile clients such as Universal Studios and Outback Steakhouse. Maryanne owned her own award-winning firm in Jacksonville, FL receiving 2 USGBC awards and an AIA Honor Award for The Jacksonville Humane Society and Belcher Residence projects. In 2004 she was President of the Florida Chapter of the International Interior Design Association and has served on multiple professional organization boards and Councils. Maryanne holds active Interior Design licenses in the State of Florida and the State of Texas.

Specialization Areas:

Sales Planning and operations, sales process, sales coaching and sales team management, pipeline management, relationship/account management, channel management, sales strategy, value proposition.

Sector Experience:

Commercial Design and Construction, Commercial Flooring, Commercial Furniture

Geographies:

Maryanne has experience working in Florida, Georgia, Texas, Oklahoma, Arkansas and Tennessee. Maryanne currently serves markets across the United States.

With over three decades of sales and sales leadership experience, Joe specializes in helping businesses achieve significant increases in revenue through enhancing sales strategy, improving sales structure, streamlining sales processes, leveraging resources for talent acquisition/development, and building sales operations functions that support high-velocity
growth. As a former Sales Center Vice President for AT&T Business and a Vice President of Sales for a software company, Joe has successfully built new sales organizations, turned around struggling sales teams leading to 150% YoY growth, and grown existing teams with more than $250M in revenue.

“I am passionate about helping business leaders and salespeople accomplish results they did not think were possible through listening, building personal relationships, strategic planning, and meaningful performance coaching. The most satisfying aspect of my sales career has been witnessing the growth and development of the many salespeople and sales directors that I have supported. Knowing I played a meaningful role in their advancement has been extremely rewarding.”

Specialization Areas

• Business and Sales Strategy
• Sales Structure and Resources
• Sales Process
• Talent (Recruitment, Development & Performance Coaching)
• Sales Operations

Sector Experience

Manufacturing, Software as a Service (SaaS), Technology, and B2B Service companies

Geographies

Joe has experience working throughout the United States and Canada.

With over 25 years of experience, James’ journey from being a sports athlete to a business athlete has been an incredibly energizing, enlightening, and empowering one!

Combining the skills and learnings from countless hours in the gym, classroom, and various training sessions really lit up his passion for learning. Learning is growing, growing is a big part of life, and bringing value to others makes it all worthwhile. The words Change and Transformation are often used interchangeably but he’s adopted the following after reading The Primes, “Change fixes the past. Transformation creates the future.”

They are not mutually exclusive and depending on what your focus is, you need to adopt different game plans and schemes to be successful with either. Anyone who knows James knows that TEAM (Together Everyone Achieves More) is not just a slogan but a way of life. Building strong teams and developing environments where they can perform at consistently high levels is my fuel. Having purposeful goals, being mindful of consistency, providing clarity, and building positive energy are all core attributes of strong teams. It takes practice.

James has led teams in sales, strategy, and operations at some of the largest and most successful companies in the world such as Microsoft (16 years) VMware (3 years), Salesforce (2 years), and has been an advisor at multiple early stage health tech/high tech companies over the years. James has led teams and businesses from $10M/10 people to $1B/400+ people. James is focused on Growth which he breaks down as (1) Growth of our people and teams to be world-class value creators for their customers, (2) Growing an organizations impact and brand across their chosen ecosystem, and (3) growing revenue and business using #1 and #2 as the fuel.

Every Partnership, like every relationship, is an imperfect union and orchestrating them like any good Point Guard, is daily work for James. James works feverishly to score points that Change and Transform what can be accomplished by focusing on doing the Right Thing, the Right Way, Every Single Day.

Specialization Areas:

Sales Strategy, Sales Process, GTM Assessments/Development, Sales Coaching, Sales Team Leadership, Channel Development/Management, Value Proposition, Public Speaking

Sector Experience:

Healthcare, Health Tech, High Tech, Professional Services, Retail, Manufacturing, Financial Services

Geographies:

Based in Nashville, with experience working across the USA, Canada, and Europe.

With over 30 years of experience coaching and leading, Jeff has had the privilege of guiding individuals—both young people and professionals—toward personal growth and peak performance. Through a compassionate and joyful approach, Jeff has mentored and coached across diverse settings, assessing unique skills and talents to unlock potential, while fostering an environment of support and development in both personal and professional arenas.

With a wide range of roles throughout his career from camp counselor to Regional Vice President, Jeff has had the opportunity to lead and coach in various environments, each offering valuable lessons in leadership and strategy. Through these experiences, Jeff has developed a deep understanding of effective frameworks that drive impact and growth, both personally and professionally. By applying these strategies, Jeff has consistently guided teams and individuals to achieve their highest potential while navigating complex business challenges with clarity and purpose.

Throughout Jeff’s career at leading technology companies including NetApp, Microsoft, VMware, Salesforce, and Google, Jeff has consistently overachieved on sales quotas—surpassing targets by 101%, 115%, 123%, and 128%. In addition to delivering exceptional performance, Jeff grew an underperforming region from $18MM to $58MM in just 20 months. Jeff also has a proven track record of revitalizing underperforming territories and helping struggling team members turn their results around, demonstrating his ability to drive both individual and team success.

Jeff lives the action-packed life of a dad, a traveler, and a storyteller. He is an adept communicator with a penchant for relationship and partnership management and boasts a robust academic background with a Bachelor of Arts in French and International Business from North Central College, Naperville, IL.

Specialization Areas:

Sales Strategy, Sales Process, Sales Coaching, Prospecting, Alliance Planning & Readiness, Sales Team Leadership, Channel Development/Management, Value Proposition, Public Speaking

Sector Experience:

Healthcare, Health Tech, High Tech, Professional Services, and Automotive

Geographies:

United States, UK, France

Barry specializes in helping business owners and executives grow their company’s revenues and profits  through improving their sales strategies, activities and capabilities. With 30 years of experience in sales,  leadership, and business ownership, he has a proven track record of driving growth in sales teams across  diverse industries. Outside of work, Barry enjoys cycling, playing pickleball and spending time with family  and friends.

Specialization Areas:

Sales Team Diagnosis: As a Certified Assessor with Objective Management Group (OMG), Barry uses  OMG’s Sales Team Evaluation to provide business owners and executives with valuable insight into the  best areas and ways to improve their sales team’s performance. This comprehensive evaluation: a)  calculates sales role fits and growth potential, b) measures activities, mindsets, and skills, and c) uncovers  barriers to growth that need to be understood and addressed. 

System Performance: Barry helps clients achieve measurable, predictable, and more profitable revenues  by integrating and coaching SalesStar’s high-performance sales processes into their sales system. With  extensive experience implementing new sales processes and technologies with sales teams and having  helped many companies improve their ISO processes and results, Barry knows how to implement better  processes to achieve better results. 

Sales Training: With experience as a Corporate Sales Trainer, Barry has successfully trained hundreds of  salespeople and numerous Sales Managers in selling and coaching methodologies. He leverages this  experience to design and implement coaching and training programs that sales professionals find  engaging and applicable to improve their sales mindsets, skills and performance. 

Sales Recruiting: With extensive experience hiring salespeople across various industries, Barry  understands the significant benefits that hiring top performers provide to revenue growth and team  morale, as well as the challenges of sourcing and hiring these elite salespeople. That’s why he is excited to  help Hiring Managers integrate SalesStar’s high-performance sales recruiting processes and technologies  into their recruiting programs, to hire top performers while reducing their hiring timelines, costs and risks.  

Sector Experience:

Natural gas producers and energy utilities, Industrial companies and government agencies and  Organizations implementing various ISO Management Systems and Training

Geographies:

Barry has sold in most US States and Canadian Provinces and has lived in South Carolina, Texas and  Nova Scotia. 

With over 20 years of sales leadership experience, Tod specializes in driving revenue growth, enhancing sales processes, and building high-performing teams. His proven ability to coach teams and leaders has consistently resulted in achieving and surpassing sales goals. Tod has a track record of transforming sales organizations across IT, SaaS, FinTech, and other technology- driven industries throughout the United States.

Tod has successfully led sales teams in generating substantial revenue growth and has extensive expertise in sales strategy, process optimization, pipeline management, and relationship building. He has worked with organizations of all sizes, from startups to established enterprises, developing scalable strategies that deliver measurable results.

As a leader, Tod is passionate about fostering environments where sales professionals can excel. His hands-on coaching style empowers individuals to maximize their potential while aligning team efforts with organizational objectives. He has consistently mentored team members to take on leadership roles and has developed strategies to drive long-term success.

“I find immense fulfillment in helping teams and leaders thrive. Watching individuals grow into confident professionals, seeing organizations achieve new heights, and knowing I’ve played a part in their success is the ultimate reward.”

Specialization Areas

Sales Strategy and Operations, Process Optimization and Pipeline Management, Team Development and Coaching, Account and Relationship Management, Value Proposition Development

Sector Experience

Information Technology, SaaS, FinTech, and Professional Services

Geographies

Tod has extensive experience leading and supporting sales teams across the United States.

Glenn Jones is a committed and experienced Sales Dev pro who knows how to and LOVES connecting with people and helping companies grow. He’s helped drive impactful results through his consultative style of selling. Whether he’s building pipelines, setting meetings, or closing deals, Glenn brings energy, curiosity, integrity and consistency to every opportunity.

He’s also a huge advocate for mental health and creating safe, honest spaces for others to grow. Outside of work, you’ll find Glenn hanging with family, watching anime or anything horror, gaming, or planning his next trip as he loves exploring new places and soaking up different cultures.

Specialization Areas:

Prospecting, Lead Gen, Inbound/Outbound Sales, Client Relationships, Sales Strategy, CRM tools.

Sector Experience:

Edtech, SaaS, Mental Health and Wellness, Nonprofit Services, and Commercial Sales.

Geographies:

Glenn has worked with clients across the U.S. and supported outreach to international markets including parts of Canada.

With over 15 years of valuable experience in B2B Sales, Account Management, and Talent Acquisition, Heather has a strong track record of building relationships and achieving results.

Her most recent experience in the SaaS industry focused on empowering Small to Mid-sized Business owners by utilizing her ability to deeply understand the challenges faced by business leaders and guide them to recognize the potential financial implications of their current path.

By uncovering pain points addressed by her clients, she was able to persuade decision makers to move forward with targeted SaaS solutions designed to directly impact their needs and facilitate the achievement of their key business objectives.

“It’s my passion to help business leaders discover hidden challenges while assisting with the exploration of potential new pathways for unlimited improvement and overall growth.”

Specialization Areas:

• B2B Sales: Proven track record of selling products and services to business owners.
• Account Management: Experience building, managing, and maintaining relationships with new and existing clients to ensure their satisfaction and continued business.
• Talent Acquisition: Experience in recruiting, sourcing, and hiring employees for organizations of all sizes.
• SaaS Sales: Recent experience focused on selling Software as a Service (SaaS)
• Needs Assessment/Consultative Selling: Skilled in discovering client challenges and identifying pain points, while guiding them to agreed upon solutions.

Sector Experience:

• SaaS (Software as a Service): Most recent and primary sector experience.
• Small to Mid-sized Business (SMB): Focused on acquiring and serving SMB clients throughout the sales cycle and beyond for continued growth, development, and strategic partnerships.

Heather’s expertise lies in B2B sales, account management, and talent acquisition, with a specialization in SaaS solutions for SMBs. She excels at understanding client needs and providing tailored solutions.

Geographies: United States

With over 20 years in revenue generation, Jason has grown from a salesperson to Chief  Revenue Officer. With this experience, Leaders looking to maximize their company’s potential and drive sustainable growth rely on Jason.

Jason started his career co-founding two small businesses, that he scaled and sold; Jason understands the founder’s journey and it equips him with a unique perspective. 

Specialization Areas:

Aligning Marketing, Sales, and CS into an effective and cohesive Revenue Engine. Revenue  Operations. Optimizing sales strategy, process, and execution; transforming the companies’  sales culture, implementing new sales processes, and instilling best practices.

Sector Experience:

B2B software, services, and SaaS 

Geographies:

Jason worked in Montreal and Toronto, Canada with overall accountability for National  growth. Jason has been responsible for global teams in 13 countries. For the past 5  years, Jason has worked in Austin, Texas leading revenue growth for SaaS companies and more  recently consulting. 

With a strong background in sales, coaching, and people development, El thrives in blending strategy, efficiency, and relationship-building. As a Business Development Manager and Executive Assistant with a SalesStar practice, she plays a key role in driving business growth, optimizing operations, and ensuring seamless client
experiences.

With seven years of experience owning a direct sales business, El has honed expertise in leadership, sales strategy, and customer engagement. Her passion for people and culture has been further shaped through coaching, personal development studies, and hands-on experience in high-pressure environments, including disaster relief efforts with Operation BBQ Relief. She understands that when individuals are empowered, businesses thrive.

El specializes in streamlining processes, enhancing client relationships, and fostering high-performance teams. Her ability to connect with people, implement structured systems, and drive sales growth makes her a valuable asset in both strategic and operational capacities.

Specialization Areas

Business development and sales growth, Client relationship management, Sales coaching and team development, Process efficiency and operational strategy, Leadership support and executive assistance.

Sector Experience

Sales, direct sales, coaching, hospitality, disaster relief, and small business operations.

Geographies

El has experience working throughout the United States.