SalesStar Triangle

United States

SalesStar is a sales transformation company empowering businesses around the world. 

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

SalesStar
SalesStar Triangle

United States

SalesStar is a sales transformation company empowering businesses around the world. 

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

SalesStar
SalesStar Triangle
Contact Us

United States

US Head Office

1878 Verdict Ridge Drive
Denver, NC 28037

phone: +1 877-438-1355

email:

SalesStar Triangle
Meet The Team
Jack Shade SalesStar
Jack Shade
President, SalesStar USA

Jack brings 30+ years of accomplished sales and leadership development experience to his clients.  He has served as an individual producer, trainer, Regional Manager, and Leadership Consultant with Aflac.  Most recently Jack served as Senior Director of Sales Training and Development with digital marketing firm RevLocal. Through Jack’s coaching and leadership, the RevLocal sales team grew from 70 to 200 people within 3 years and tripled revenue.

Jack is passionate about helping his clients grow by helping each employee become the best version of themselves.  He works with sales leaders and their teams to gain a better understanding of how different behavioural styles impact leadership and effective communication among teams.

When Jack is not busy with his clients or family, he dedicates his life to his ministry work to giving back to his church and community.

United States
Frank Niekamp SalesStar
Frank Niekamp
Practice Partner

Prior to starting my own sales team development consultancy, I have lead sales teams for 2 Fortune 500 companies – Mohawk Group and Shaw Industries, a division of Berkshire Hathaway, in addition to 14 years of success leading B2B sales teams for Mannington Mills, the largest privately held flooring manufacturer in the United States.

I pride myself on having recruited & coached Teams that turned long time prospects into loyal customers. This success includes winning the largest commercial accounts including: Macy’s, Big Lots, and Ford Motor Company to name a few.

My greatest passion is helping CEO’s and business owners put the pieces together that are required for a high performing sales team that produces predictable and goal smashing results.

United States
Jill Pedersen SalesStar
Jill Pedersen
Practice Partner

Sales and marketing have been a part of Jill’s background for over 15 years. As a former Publisher and Business Development Manager, Jill has a solid foundation in building client relations,  networking and sales. She is proven in the area of sales processes, connecting, leading teams and managing goals. Additionally, having worked for a top marketing and communications firm, her experience with various industries ranges from agricultural companies, the manufacturing industry, non-profit organizations, food sales and digital commodities. She was invited to help launch two new companies (one domestic and one internationally) over the past five years and successfully built teams within those entities. In addition to client relations and business development, Jill held a long-standing career in direct sales where she was in the top 1% of sales representatives.

Jill has an extensive background in public speaking as well. Taking the stage for leadership and youth organizations both locally and nationally addressing topics that surround training, strategy and motivation.

“I have a passion for seeking out the best in people and an even bigger passion for being a connector and an influencer. I love helping businesses and teams within their business reach their goals and see success. I  build-in motivation, excitement and spark into everything that I do.”

Specialisation Areas

Client relations, prospecting, new business development, sales process, sales team management, account management, new business, public speaking and networking.

Sector Experience

Agriculture, leadership, food, digital commodities, non-profit.

Geographies

Jill has experience working throughout the United States and Canada

United States
Kevin Zwierko SalesStar US
Kevin Zwierko
Practice Partner
Kevin has over 20+ years’ experience in both military and commercial aviation. He has served in leadership roles in combat, as a subject matter expert in strategic operational planning, and as a flight instructor in the classroom as well as in the air. His technical expertise and high pressure leadership experiences have developed his abilities to accurately comprehend the “big picture” and execute the boldest of organizational visions.
Kevin’s ability to swiftly analyze stakeholder needs and steadily condense the most complex of materials into easily-understandable lessons is his biggest asset when developing leaders and organizations from good to great.

Kevin has spent his career helping others to grow personally and professionally and is excited to bring
that experience to businesses in partnering with them to facilitate growth and success.

Apart from his clients, Kevin enjoys his primary vocation as a husband and father and devotes his free
time to helping his church and community.

Specialization Areas

Executive coaching, strategic planning, instruction & training, operations, project management, leadership culture, team-building, process improvement, risk management, public speaking and networking.

Sector Experience

Aviation, military, leadership, non-profit.

Geographies

Kevin has experience working in 21 countries over five continents.
United States
Patrick Sheehan Head of Partnerships USA
Patrick Sheehan
Director of Partnerships

Pat has more than 2 decades of experience at successfully leading business transformations and driving strategic growth, in both traditional corporate environments and the private sectors.

Pat’s roles have covered the spectrum of Owner, Chief Operating Officer, Chief Revenue Officer, Business Consultant, Franchising Consultant, Coach and as a Turnaround Specialist certified by the US Dept of Treasury and the NJ Bankruptcy Courts.

He has hands-on experience working with owners, executives and entrepreneurs in a variety of industries, including Healthcare Administration, Consulting & Coaching, Hotels & Resorts, Large Wineries, Health & Fitness, Roofing and Contracting companies, Retail, and Financial sectors, to name a few.

Pat values helping people accomplish their dreams of successful business ownership with SalesStar Practice Partner opportunities.  His unique ability to create trusting, comfortable environments with open communication helps him to be of significant service to our SalesStar partners.  Without doubt, his approach is serving others with a caring, motivating, loyal, intelligent upbeat yet bottom-line attitude (with a dry sense of humor sprinkled in).

“Helping others create long-term safety and security for themselves, their families and employees is my ultimate professional purpose.  There is no other more fulfilling, rewarding, or motivating way to inspire me each day”

United States
Cassandra Marez SalesStar
Cassandra Marez
National Operations Manager

Cassandra has 20 years of experience managing and improving back-office operations in both private and non-profit sectors. She started her career in a biomedical technology start-up where she was the executive assistant to the CEO. She grew in her role over several years and lead the support office staff as well as took on the role of the quality assurance manager in the company’s push to have their flagship products approved by the FDA.

Later in her career, she went to work for a venture-capital firm and was the Director of Operations. She loved working with the partners and other staff to create workflow processes and increase efficiency in day-to-day operations.

Most recently, Cassandra was working with a non-profit organization as a Regional Manager where she executed the growth of the company with hiring, customer service, and leadership mentoring.

Cassandra loves using her varied knowledge and skills to help SalesStar USA provide an exceptional quality of service to its clients, whilst supporting all members of the team to work efficiently, and supporting the company’s rapidly expanding business.

United States
Stephanie Elsaesser
Stephanie Elsaesser
Client Success Manager

Stephanie has over 15-years experience in B2B and B2C Client Success. She started her career as a primary school educator and after raising her family returned to the workplace in the marketing and non-profit field. In her most recent role she was responsible for the growth of a national nonprofit organization. She grew in the company from a Local Coordinator, to a Field Manager and then to a Regional Manager overseeing staff and operations in several states in the Southwest USA. She has a passion for people and leadership mentoring. Her skills in conflict resolution, attention to detail and adherence to process allow her to provide the best client experience for Salesstar clients.

In her spare time, Stephanie spends time with her family, camping, volunteering with the Boy Scouts and High School exchange programs.

Specialisation Areas

Client relations, mediation, recruiting, training, philanthrophy, account management, and networking.

Sector Experience

Education, Non-profit, Marketing & Communications

Geographies

Stephanie has experience partnering with clients in the United States, Europe, Mexico, South America and Asia.

United States
Nicole Babel SalesStar
Nicole Babel
High Performance Coach

With over 20 years’ experience in sales and sales leadership, Nicole specializes in helping organizations reach their growth targets by developing high-performance sales teams and leaders.

As a former sales leader, Nicole has an impressive track record of turning around struggling teams and creating a high-performance sales culture.  Her commercial experience includes selling IT Infrastructure hardware and services, ERP and analytics software and consulting, office and janitorial products and SaaS in the finance and human resources space.  She has sold into the enterprise and SMB space, while working for small and Fortune 500 companies.  As a Strategic Account Manager, she sold software and consulting services to manufacturing clients headquartered all over the world.  Her clients have included businesses in non-profit, local/state government, manufacturing, health care, and professional services.

“I love developing people and watching them achieve their goals.  Ultimately, the growth in human capital is what creates value within the organizations and facilitates revenue growth.  It is very satisfying to see people reach their full potential and the impact it has on their organizations and their families.  I am thrilled to be able to offer cutting edge programs and advice to organizations ready to take their sales organization to the next level.”

Specialization Areas:

Sales Process, Leadership Development, coaching and sales team development, pipeline management, value proposition, strategic account management, new business development

Sector Experience:

Non-profit, professional services, manufacturing, health, technology, banking, building and construction, engineering, and state/local government

Geographies:

Nicole has worked with companies in North America, Europe, Asia and Australia.  Nicole currently focuses on North America and is currently based in Columbus, OH.

In her free time, Nicole uses her coaching skills to volunteer as a Financial Coach for various non-profit organizations in the US.

United States
Jack Carroll - SalesStar
Jack Carroll
High Performance Coach

Jack Carroll has more than 30 years’ experience in leadership, client management and sales. He served as a CEO in the marketing and advertising field for two decades, specializing in brand development. Throughout his career, he has counseled a wide range of businesses from emerging startups to Fortune 500 companies to help them achieve their growth objectives. Several of the marketing campaigns he directed won a number of local, regional and national industry awards.

As an advisor and consultant, he has provided high-level executives, mid-level managers and corporate teams with leadership initiatives, strategic thinking and communications programs to help them position themselves for success. In addition, Carroll has provided leadership training to business executives via the continuing education program at Penn State University and has taught Fundamentals of Business Communication in the Katz School of Business at the University of Pittsburgh.

Jack’s career began in sales as an account executive with Westinghouse Broadcasting. He has also driven business development initiatives for a number of firms. He has extensive experience as a public speaker, lecturer and even a brief stint as a standup comic in Pittsburgh and New York. He has also served as a speech writer and authored a book – Battle Ready Leadership Handbook.

Specialization Areas

Strategic planning, marketing and communication tactics, business coaching, leadership training, digital marketing strategy, account management, corporate team building.

Sector Experience
Financial Services, Healthcare, Retail Business, Manufacturing, Education, Transportation, Technology and Nonprofits.

Geographies

Carroll has experience working with firms headquartered throughout the United States. He has led new product launches and helped expand several clients’ businesses to additional markets.


United States
Shawn Lacagnina SalesStar
Shawn Lacagnina
High Performance Coach

With nearly four decades of business experience, Shawn specialises in growing organizations through developing high performance sales leaders, sales teams and sales strategy. Shawn works to improve clients’ lives and, through the ripple effect, change the world.  Drawing from a 35+ year background as a business owner, sales leader, executive recruiter, public speaker, and as someone that never got out of the day to day activities that grow business, he remains very focused on helping clients gain clarity in their situation and become more effective and efficient. Clients experience tremendous growth both personally and professionally leading to a better culture for their employees, family, friends, associates… and yes, the world.

Shawn is a Certified Business Coach and Sales Trainer. As a Distinguished Toastmaster, Shawn speaks regularly on subjects of interest to small business.

“I get great satisfaction from watching people and their companies grow. When I see their sales climbing, when I see them becoming more successful as a result, when I see managers transform into leaders and grow their teams, then I know why I get up every morning.  And nothing compares to the feeling of having people come back to me years later to say I changed their lives. It’s gratifying to be able to provide cutting edge sales and sales leadership learning programmes, diagnostics and business advice that helps individuals grow personally and professionally- and that sees clients reach and exceed their sales goals.”

Shawn is a husband, a father of three beautiful girls, a business geek, and driven to find improvement in just about everything.  He was raised in Houston, Texas mostly by a single mom who taught him to give 100% or don’t do it at all. He brings that work ethic to every client, every day.

 

Specialisation Areas

Sales planning and operations, sales process, sales stories, sales coaching and sales team management, pipeline management, relationship/account management, channel management, sales strategy, value proposition.

Sector Experience

Printing, promotional products, graphic design, marketing, energy, building and construction, education, engineering/electrical services, health, industrial equipment, tech services, trade show programs, recruiting, banking.

United States
Martiza Morales
Maritza Morales
High Performance Coach

Maritza brings over twenty-five years of experience in business strategy, marketing & sales operations, consulting and coaching. She has worked with sales executives and teams from a diverse range of companies, from startups to multinational organizations, in more than twenty countries. Having led growth initiatives in various commercial and cultural contexts, Maritza offers a versatile and pragmatic approach in working with clients. As a former head of the sales and marketing team overseeing joint venture operations globally, she worked extensively with general managers and their sales teams to create actionable sales plans, establish success metrics, and implement best sales practices to achieve key financial targets. Maritza’s consultative approach enabled her client operations to achieve double-digit sales growth and accelerate their path to profitability. As strategist and business coach, she has helped clients increase sales revenue by up to 200% through targeted sales and account management practices. “I am passionate about empowering clients to fulfill their business and personal potential. I treasure helping leaders to create a compelling vision of what they can achieve and enabling them to transform their teams with proven best practices and effective tools. It gives me great satisfaction to see them succeed and experience personal and professional breakthroughs as a result of our work together.“

Maritza holds a Bachelor’s degree in Business Administration and Finance, an M.B.A in Marketing and professional coach certifications in resilient leadership, neuroscience-based coaching, and team coaching, among others. She coaches and delivers programs in English, Spanish and Italian.

Specialisation Areas

Marketing, sales and channel strategy & planning; sales process mapping and KPI analysis; value proposition, market positioning and messaging; market development; customer relationship marketing; key accounts management; early-stage startup and business coaching.

Sector Experience

Telecommunications, media and technology services (TMT), professional services, leisure services, advertising and government.

Geographies

America (U.S., Canada and Mexico), South America (Costa Rica, Colombia, Venezuela, Ecuador, Peru, Brazil, Argentina, Chile), Europe, (Israel, Turkey, Germany, Poland, Czech Republic, Great Britain, France, Spain, Italy, Monaco, Switzerland, Sweden), South Africa, Australia, Asia (China, Singapore, Japan).

United States
David Mullins SalesStar
David Mullins
High Performance Coach

I have developed my passion to help people be the best they can through many years in many different industries. I spent 10 years in full time ministry in churches and then as a Director of camp and retreat center in central Ohio. Continuing in the non profit sector, I was Director of Guest Services at a large Museum in Akron, Ohio.

In these roles, I learned not only sales strategy, implementation and customer service, but how to lead and coach large teams of both employees and volunteers. Since entering corporate America, I have been privileged to lead sales teams in two different Fortune 200 companies, winning numerous awards, but more importantly, coaching many sales professionals to great success.

My greatest professional joy is coaching people to join the right mindset, skillset and process to exceed their largest stretch goals.

To really understand me best, you have to know the best part about me. I am the most blessed man in the world! I have been married to my lovely wife (way better than I deserve) for over 25 years now and we have 7 beautiful children. We love to travel, explore and serve our community and church family together.

Specialization Areas

Sales Leadership, B2B Sales, Strategic Development, Executive Leadership Coaching, Process Development, Pipeline Management, Personal Motivation and Goal Setting.

Sector Experience

Insurance and Financial Services, Technology, Education, Restaurant and Hospitality, Manufacturing and Fabrication.

Geographies

David has experience working in the USA – Midwest, California & New England.

United States
Sarah Clark
Sarah Clark
Business Development Manager
United States
Steve Dragoo SalesStar USA Photo
Steven Dragoo
Business Development Manager

Steve started young in management at 17 running a fast-food restaurant at night. That experience set up the rest of his career. After serving in the USN in the medical field (cardiology – enlisted), he tried sales and went hungry. Friends invited him to the remote mountains of Colorado, but the only work was mining and other underground construction. Thirteen years later he realized he should have stayed in sales.

His sales career started on the phones almost 4 decades ago, but he rapidly advanced from manager to director of operations working with more than 200 people on various teams. Encouraged by those early successes, he decided to start his first of 3 corporations in direct marketing and consulted for many companies along that journey. From there, he found extreme satisfaction working with C-level executives in helping two corporations with a financial turn-around.

Fast forward to today, those high-level professional experiences gave me a great gift of insight and wisdom that I want to give back to the business world. Most CEOs and top corporate leaders would love to understand the subtleties of sales deeper as it is the primary growth tool with rich dynamics for any business wanting and even needing significant annual growth. That’s where we come in treating sales as a conversion science keeps sales teams in a growing experience and they won’t grow stale. Steve is currently a business development manager with SalesStar and enjoys helping team members grow.

Specialisation Areas

Business and marketing planning around high level sales experiences. Growth development as a holistic approach to sales leadership in a rapid growth environment.

Sector Experience

Financial markets, metals manufacturers, construction development management, and corporate business development.

Geographies

North and South America, Western Europe, New Zealand, Asia, and Australia.

United States
Larry Ostrow SalesStar USA Photo
Larry Ostrow
Business Development Manager

Larry joined SalesStar after an extensive twenty-year career at CBS Broadcasting where he excelled in both Radio and Television sales and marketing management assignments. The Fortune 500 new business he developed in NFL football alone generated over $1,700,000 in consistent annual billing. Importantly he was responsible for taking national retail chains, financial service companies and major auto dealer groups, in CBS radio and TV markets, out of newspaper advertising and into local Radio & TV advertising.

Upon his retirement he joined a premiere global event management company where he spent the past ten years in sales development focusing on boutique, midsize and international law firms, and corporate in-house counsels. His work on legal summits, boarding the managing partners and other C level decision makers at these firms, earned him the respect of the legal community. “I enjoy the new business development hunt in utilizing the three pillars of my approach: Analytics, Metrics and Relationships. All are enhanced and expanded upon with the SalesStar’s strategic business model enabling our clients to achieve substantial seven and eight figure revenue. Most of all, I enjoy acting as a trusted advisor to my clients.”

Specialisation Areas

New business development, account management, legal research, sales strategy, ROI analysis, relationship enhancement and pipeline management.

Sector Experience

Law Firms, other than personal injury firms, primarily in the US. Financial companies in compliance, anti-money laundering and fraud prevention software. Broadcast media and radio and TV advertising.

United States
Joao Perloiro
Sales Development Representative

Versatile, results-driven and enthusiastic are how Joao defines his approach to sales. He has 4+ years in a diverse background of sales and marketing. During the pandemic lock-down he launched an online brand, successfully growing his platform to over 680k followers on TikTok and 20k followers on Instagram. Joao is an energentic and articulate communicator with notable leadership, influencing, interpersonal, presentation and active listening skills. He has most recently worked in the start-up SaaS space and has experience in managing multiple, complex projects in a fast-paced and remote-working environment.

United States
Name
Practice (multi tick: eg New Zealand, Australia)
Position

Biography

SalesStar Triangle
Global Head Office Team
Paul O’Donohue
CEO
  • First ten years of working career as an industrial electrician (Diploma of Electrical Engineering) – realised most tradespeople were poor at sales and wanted to learn more
  • Sales Engineer for PDL Electronics
  • Key Account Manager, Tyco Electronics
  • Moved to Recruitment Industry – strong interest in assessment tools that could help identify the traits of a successful salesperson
  • Post Grad Diploma of Business Administration
  • Owner of Business Consultant franchise (2003)
  • Founded SalesStar (2005)
  • Member of EO (The Entrepreneurs’ Association) and board member for New Zealand for the past four years

I have always been passionate about making a difference, helping to grow people in order to grow sales. I particularly enjoy helping entrepreneurs develop the sales strategy and disciplines they require to maximise their growth. We literally give CEOs the clarity to help “engineer sales success”. Over the years we’ve been instrumental in aiding our clients to grow their markets, putting the science behind sales success so they could grow by as much as 146%. I gain great satisfaction out of using my unique blend of skills and experience to pragmatically solve complex sales challenges and help companies map out a clear path to grow. I’m a strong advocate for three things: for setting goals that stretch, for lifelong learning and for developing a supportive mindset for success. I live by the philosophy “If you’re not getting out of your comfort zone, you are not growing.”

Australia, New Zealand, United States, Sweden, United Kingdom, Mexico
Lisa Carter SalesStar
Lisa Carter
Global Partner Manager

15 years in Senior Leadership roles working in the SaaS, Management Consultancy and Investment Banking Industries. I’ve been involved in deploying three different operating models, converted a consulting business to a SaaS model, and have solid business acumen on the operational aspects of running a business. I developed and delivered a global services operating model to deliver a concierge Client Experience to our customers, ready to scale.

Personal Achievements:

2018 | Finalist in the Top Women in Leadership – SaaS (3,460 nominations, I had over 80 Nominations)
2018 | Multiplier of the Year Nominee ( The MOY Award is an international contest to recognize leaders who amplify the intelligence of those around them )

Global Team
Leigh Parker SalesStar
Leigh Parker
Head of Capability & Performance

Leigh is an experienced professional with a strong background in business and capability development.

He has over 25 years of business management, sales and capability development experience both domestically and internationally.

From 16 years with McDonald’s, Leigh understands the value of systems having learnt the business from the ground up. His roles included managing Franchising and Training for McDonald’s New Zealand, to becoming a Franchisee.

From there Leigh has held senior Sales, Account Management and Learning & Development roles for companies such as Fonterra. Adding some years consulting in the area of Sales & Leadership development, Leigh has facilitated & coached sales teams directly while also training coaches to do the same.

Leigh is known for his genuine passion for people development, business acumen and making a difference.

Global Team
Alex Chan SalesStar
Alex Chan
Global Director of Learning
  • Sales background in stationery, printing, business equipment, capital equipment, professional services and diamonds. Smallest sale – $5. Biggest sale- $15,000,000
  • Leader of sales teams as a sales manager, contract sales manager and RFP project leader. Responsible for budgets between $2m – $100m.
  • Assisted clients to grow their sales between 20-300% – in one case played a key role in doubling sales from $50m to $100m

I get great satisfaction from watching people and their companies grow. When I see their sales climbing, when I see them becoming more successful as a result, when I see managers transform into leaders and grow their teams, then I know why I get up every morning. And nothing compares to the feeling of having people come back to me years later to say I changed their lives. It’s gratifying to be able to provide cutting edge sales and sales leadership learning programmes, diagnostics and business advice that helps individuals grow personally and professionally- and that sees clients reach and exceed their sales goals.

Global Team
Reuben McNair SalesStar
Reuben McNair
Head of Operations
  • Quadruple Major in: Management, Commercial Law, Psychology and Statistics.

My role pertains to managing the systems that underly the operation of SalesStar; be that legal documentation, web infrastructure, application procurement/development or business process refinement.

I oversee Marketing and core HR functions in addition to the above.

Global Team
Vikas SalesStar
Vikas Devarakonda
Video Production Specialist
  • Bachelor of Science in Multimedia and Diploma in Advanced 3D animation and visual effects
  • Experience in Post-Production, video editing & Compositing (use of non-linear editing software, multi-camera edits, colour correction, Sound editing, titles creation, final encode and export) through to completed project
  • Specialist with tools including:  Adobe CC, Premiere Pro, After Effects, Nuke, Fusion, Maya, Photoshop and Illustrator
  • Creation of animations, trailers and promos
  • Freelance photographer & graphic designer
  • Visual effects artist (Albedo VFX)
  • QA Tester – (VMC Gamelabs)

My role enables me to put my love of art and creativity to good use. I find it very satisfying to produce a video that gets so much appreciation from our clients and from the SalesStar team. I’m able to use my broad range of skills such as filming, editing, colour correction, motion graphics, 3D/2D animations and compositing to create an end product that brings a dynamic element to the work we are doing to help people improve their lives. Although I am often in the background of what is going on I am dedicated to bringing the best of my skills to my work – part director, part cameraman, part soundman, part editor. What could be better in life than a profession that makes me happy and allows me to achieve my goals while also helping others achieve theirs?

Global Team
Roberta O'Donohue
Roberta O’Donohue
Administrator
Global Team
Simon Anderson SalesStar
Simon Anderson
SalesStar Digital: Practice Partner

In 2021 I partnered with SalesStar to establish SalesStar Digital. I was drawn to the opportunity of working with SalesStar due to the values of the organisation, which emanate through to its great clients. I have thoroughly enjoyed working with clients who are serious about growth and also understand the importance of pairing a marketing strategy with a sales strategy.

I previously worked for a number of years as an independent consultant to companies around the globe and across a variety of industries. My predominant focus was on digital marketing and wider corporate strategy.

Before my professional career, I was born and raised in Blenheim, New Zealand before completing a Bachelor of Commerce (International Business, Economics) and Diploma of Language (Spanish) at the University of Otago.

In 2014 I completed a Masters of International Management from Bocconi University in Milan, Italy; and worked for several years in France and the UK. Having since returned to New Zealand, I am happily based on Auckland’s North Shore.

SalesStar Digital

SalesStar Digital is the digital marketing business unit of SalesStar. Created in 2021, it was born out of our clients’ continued frustration at the poor performance of their previous digital marketing partners.

In creating SalesStar Digital, we have pioneered a new approach to lead generation through digital marketing. Our focus is on ensuring that the marketing strategy runs parallel to the sales strategy, combining SalesStar’s world-leading knowledge in sales effectiveness with the cutting-edge expertise of our digital marketing team. SalesStar Digital ensures that lead generation is conducted in a synergistic way, across all applicable digital channels; and that all decisions are driven by data and linked to ROI.

Global Team
Jared Laidlaw SalesStar
Jared Laidlaw
SalesStar Digital: Head of Digital Growth & Operations

I’m a digital marketer that loves data, creative, consumer behaviour and tying it all together through strategy and execution to deliver higher sales and lead generation.

Having worked in New York, Australia, New Zealand, and remotely throughout the globe, I bring a wealth of experience and big picture thinking to the clients I work with. I’m a continuous learner and I’m always trying to either level up existing skills or add new ones to my arsenal.

If you have strong growth ambitions and are ready to team up with a trusted partner, I’d love to talk about how SalesStar Digital can help your business achieve its goals.

SalesStar Digital

SalesStar Digital is the digital marketing business unit of SalesStar. Created in 2021, it was born out of our clients’ continued frustration at the poor performance of their previous digital marketing partners.

In creating SalesStar Digital, we have pioneered a new approach to lead generation through digital marketing. Our focus is on ensuring that the marketing strategy runs parallel to the sales strategy, combining SalesStar’s world-leading knowledge in sales effectiveness with the cutting-edge expertise of our digital marketing team. SalesStar Digital ensures that lead generation is conducted in a synergistic way, across all applicable digital channels; and that all decisions are driven by data and linked to ROI.

Global Team
Noah Te Ao
Head of CRM & Integrations
  • Bachelor’s Degree in Computer and Information Science (Majoring in Software Development)
Having worked across software and digital marketing start-ups, I have scrambled to learn every facet of a business’s digital backend. At SalesStar, I manage the integrations and automations that tie our different business systems together and keep our global partners in sync. I also handle in-house development and technology projects within SalesStar that innovate the delivery of our coaches and provide analytics at all stages of the company. I really enjoy solving technical puzzles and problems from scratch, teaching myself along the way.
Lara Tarroballes SalesStar
Lara Tarroballes
SalesStar Digital: Creative & Content Manager
  • Bachelor of Design with Honours – Visual Communication Design // Massey University College Of Creative Arts

At SalesStar Digital, I manage Content & Creative focusing on the visual aspect of marketing, adding form to the team’s function.

With a background in Design & Brand Management, I’ve worked in FMCG and fashion retail with knowledge extending from design to copy to social media strategy.

I find joy in all things innovative and engaging, thriving on taking on new challenges while picking up new skills as I go.

Global Team
Jonathan Thompson-Bean SalesStar Digital
Jonathan Thompson-Bean
SalesStar Digital: Senior Digital Growth Manager

Having lived and worked throughout South East Asia, soaking up the rich cultures and diversity on offer, I developed the ability to quickly decipher and engage with my environment. I bring this dynamic sense of understanding to SalesStar Digital where diving into each client’s market is a chance to learn what drives the target audience and shape their product’s pitch towards their desired transformation.

I believe that the truth lies in the data and that eventually, those insightful gold nuggets will arise through creatively testing and analysing.

Equipped with a BSc majoring in computer science and chemistry from the University of Auckland, I apply my background in science to digital marketing in a pragmatic sense.  I utilise technical tools and automation to carry out market research, testing and lead generation in an efficient, insightful and scalable process.

Global Team
Ben Cardwell SalesStar Digital Digital Marketing
Ben Cardwell
SalesStar Digital: Senior Digital Growth Manager

Hi there! I am a digital marketing expert with a particular focus on Google and Facebook advertising. I know how to create and run effective ads that will help your business grow. I understand the latest trends and best practices, but most importantly, I know how to make it work for you. I’m here to help you increase your brand awareness, generate leads and make more sales.

Outside of work I most enjoy spending time with my three beautiful daughters and getting out and about exploring New Zealand.

Global Team
Filipe Ferrao
Filipe Ferrao
SalesStar Digital: Senior Digital Growth Manager

Having worked across many different industries in Portugal, the UK and New Zealand, I learned how to integrate online and offline marketing processes to optimise results. I’m passionate about business strategy and sincerely believe that a clear understanding of our client’s industry, along with a fully integrated marketing strategy, is the key to success. My experience ranges from content creation and product development to social media, e-commerce, SEO, CRO, and PPC.

I was born and raised in Porto – Portugal, where I completed a Bachelor’s and Master’s in Sports Science and later a Bachelor’s in Marketing Management.

I’m always looking for new challenges and opportunities that lead me to learn new skills and grow.

Global Team

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