SalesStar Triangle

Sweden

SalesStar is a sales transformation company empowering businesses around the world. The Scandinavian Practice services Sweden, Denmark, Norway and Finland.

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

SalesStar
SalesStar Triangle

Sweden

SalesStar is a sales transformation company empowering businesses around the world. The Scandinavian Practice services Sweden, Denmark, Norway and Finland.

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals. 

SalesStar
SalesStar Triangle
Contact Us

Sweden

Högalidsgatan 40 D,
117 30 Stockholm,
Sweden

phone: +46 701 833 683

email: lars.alberyd@salesstar.com

SalesStar Triangle
Meet The Team
Lars Alberyd SalesStar
Lars Alberyd
Practice Partner
  • Over 20 years of sales, sales management, and sales leadership experience
  • Have spent ten years as a sales transformation consultant – mainly in the automotive industry 
  • Entrepreneurial background as an owner and co-owner of small consulting firms

I love the simple idea of challenging others and myself to see if it’s possible to reach desired outcomes. It often starts with a few words like, – ”What if we tried it this way… 

If you want to grow, you need to transform. However, what a lot of professionals have experienced is that change work can be both hard and complicated. I like to help and support our clients change initiatives because I love exploring the human mechanics that are in play and the results that often come out of it. I believe that coaching is a great approach for making change happen.

Through deep listening and questions that open up and map out the pathway forward – people get access to an incredible inner strength from which they can take action – this makes all the difference. That’s why I help growth-oriented leaders accelerate revenue through improving sales performance. Grow people to grow sales!

Sweden
Jim Nilsson - SalesStar
Jim Nilsson
High Performance Coach

With nearly three decades management experience, Jim specialises in growing international companies,
through developing highperformance people, and in particular, management teams, sales leaders & sales
teams. As a former managing director and sales manager, Jim has an impressive record of developing
companies’ revenue, between 10% and 50%, with budget responsibility between 250 to 350 million SEK
PA. Jim’s commercial experience includes Sales Strategy, Sales Management, Sales and Account
Management, Marketing Management, and professional service.

My personnel professional passion is to develop and coach people, and teams, to see them grow and thereby,
grow their businesses. When I see their sales increasing and the people becoming more successful as a result of
our partnership, then I know why I get up every morning. It is gratifying to be able to provide sales and sales
leadership learning programs, diagnostics and business advice that helps individuals and businesses to reach
and exceed their goals”.

Jim has been happily married for more than 30 years to his wife, best friend and guide in life, he is the
father of two wonderful grownup children, a business geek driven by performing results in everything
he does. The working life pathos is that mindset and motivation is extremely important but equal
important is discipline to secure that work and tasks gets executed and completed, which is a pathos he
brings with him to every client, every day.

Specialisation Areas

Strategic Sales planning and operations, Sales process, Sales coaching and Sales team management,
Pipeline management, Account management, Sales strategy, Value proposition, General Management,
Executive Coaching.

Sector Experience

Manufacturing B2B companies. Building and Construction, Polymer Industries, Oil & Gas Offshore,
Education, Engineering/Electrical services, Energy, Industrial equipment, Tech services.

Geographies

Jim has experience working with clients located across Sweden, Scandinavia and Europe. Jim currently
works with clients across Scandinavia.

Sweden
Lars Sjöberg Sales Coaching
Lars Sjöberg
High Performance Coach

Lars has been specializing in change work in sales for a decade, where he has among others, worked with Audi, Volkswagen and Skoda. After a masters degree in engineering from the Royal Institute of Technology in Stockholm, Lars has had several positions in the Swedish industry as a Sales Manager, KAM, Sales Engineer, and Development Chemist. International business cooperation with Chevron, Total, Statoil/Equinor, and Preem Petroleum are on his list of experiences.

Lars is a trained and certified coach with courses completed at the International Coach Federation and accredited training in Executive Coaching. For several decades, Lars has been and still is the leader of one of Sweden’s oldest karate dojos as a high-grade sensei in Kyokushin Karate Do, full-contact karate. He himself has a competitive career behind him and coaches successful students with championship titles from knockdown tournaments around the world.

“I am passionate about coaching leadership and creating well functioning and effective teams that are constantly growing in their ability to reach higher levels and do their best. Osu No Seichin is a Japanese proverb from Kyokushin karate and means to do your absolute best, all the time. Never give up!”

With this foundation, Lars has worked and coached business leaders, sales managers, elite athletes, and employees who want to perform at the top level.

Specialisation Areas

Sales planning, Pipeline management, Change work, Motivation, Accountability, Executive Coaching, Equality, Coaching of groups, Top sports.

Sector Experience

Industrial international cooperation, Automotive sector, Steel industry, Manufacturing industry, Paper industry, Food industry, Energy industry, Education.

Geographies

Lars has experience working in Germany, Netherlands, Denmark, Norway, Finland, UK, US, Sweden. Lars speaks fluent English and Swedish.

Sweden
Name
Practice (multi tick: eg New Zealand, Australia)
Position

Biography

SalesStar Triangle
Global Head Office Team
Paul O’Donohue
CEO
  • First ten years of working career as an industrial electrician (Diploma of Electrical Engineering) – realised most tradespeople were poor at sales and wanted to learn more
  • Sales Engineer for PDL Electronics
  • Key Account Manager, Tyco Electronics
  • Moved to Recruitment Industry – strong interest in assessment tools that could help identify the traits of a successful salesperson
  • Post Grad Diploma of Business Administration
  • Owner of Business Consultant franchise (2003)
  • Founded SalesStar (2005)
  • Member of EO (The Entrepreneurs’ Association) and board member for New Zealand for the past four years

I have always been passionate about making a difference, helping to grow people in order to grow sales. I particularly enjoy helping entrepreneurs develop the sales strategy and disciplines they require to maximise their growth. We literally give CEOs the clarity to help “engineer sales success”. Over the years we’ve been instrumental in aiding our clients to grow their markets, putting the science behind sales success so they could grow by as much as 146%. I gain great satisfaction out of using my unique blend of skills and experience to pragmatically solve complex sales challenges and help companies map out a clear path to grow. I’m a strong advocate for three things: for setting goals that stretch, for lifelong learning and for developing a supportive mindset for success. I live by the philosophy “If you’re not getting out of your comfort zone, you are not growing.”

Australia, New Zealand, United States, Sweden, United Kingdom, Mexico
Lisa Carter SalesStar
Lisa Carter
Global Partner Manager

15 years in Senior Leadership roles working in the SaaS, Management Consultancy and Investment Banking Industries. I’ve been involved in deploying three different operating models, converted a consulting business to a SaaS model, and have solid business acumen on the operational aspects of running a business. I developed and delivered a global services operating model to deliver a concierge Client Experience to our customers, ready to scale.

Personal Achievements:

2018 | Finalist in the Top Women in Leadership – SaaS (3,460 nominations, I had over 80 Nominations)
2018 | Multiplier of the Year Nominee ( The MOY Award is an international contest to recognize leaders who amplify the intelligence of those around them )

Global Team
Leigh Parker SalesStar
Leigh Parker
Head of Capability & Performance

Leigh is an experienced professional with a strong background in business and capability development.

He has over 25 years of business management, sales and capability development experience both domestically and internationally.

From 16 years with McDonald’s, Leigh understands the value of systems having learnt the business from the ground up. His roles included managing Franchising and Training for McDonald’s New Zealand, to becoming a Franchisee.

From there Leigh has held senior Sales, Account Management and Learning & Development roles for companies such as Fonterra. Adding some years consulting in the area of Sales & Leadership development, Leigh has facilitated & coached sales teams directly while also training coaches to do the same.

Leigh is known for his genuine passion for people development, business acumen and making a difference.

Global Team
Alex Chan SalesStar
Alex Chan
Global Director of Learning
  • Sales background in stationery, printing, business equipment, capital equipment, professional services and diamonds. Smallest sale – $5. Biggest sale- $15,000,000
  • Leader of sales teams as a sales manager, contract sales manager and RFP project leader. Responsible for budgets between $2m – $100m.
  • Assisted clients to grow their sales between 20-300% – in one case played a key role in doubling sales from $50m to $100m

I get great satisfaction from watching people and their companies grow. When I see their sales climbing, when I see them becoming more successful as a result, when I see managers transform into leaders and grow their teams, then I know why I get up every morning. And nothing compares to the feeling of having people come back to me years later to say I changed their lives. It’s gratifying to be able to provide cutting edge sales and sales leadership learning programmes, diagnostics and business advice that helps individuals grow personally and professionally- and that sees clients reach and exceed their sales goals.

Global Team
Reuben McNair SalesStar
Reuben McNair
Head of Operations
  • Quadruple Major in: Management, Commercial Law, Psychology and Statistics.

My role pertains to managing the systems that underly the operation of SalesStar; be that legal documentation, web infrastructure, application procurement/development or business process refinement.

I oversee Marketing and core HR functions in addition to the above.

Global Team
Vikas SalesStar
Vikas Devarakonda
Video Production Specialist
  • Bachelor of Science in Multimedia and Diploma in Advanced 3D animation and visual effects
  • Experience in Post-Production, video editing & Compositing (use of non-linear editing software, multi-camera edits, colour correction, Sound editing, titles creation, final encode and export) through to completed project
  • Specialist with tools including:  Adobe CC, Premiere Pro, After Effects, Nuke, Fusion, Maya, Photoshop and Illustrator
  • Creation of animations, trailers and promos
  • Freelance photographer & graphic designer
  • Visual effects artist (Albedo VFX)
  • QA Tester – (VMC Gamelabs)

My role enables me to put my love of art and creativity to good use. I find it very satisfying to produce a video that gets so much appreciation from our clients and from the SalesStar team. I’m able to use my broad range of skills such as filming, editing, colour correction, motion graphics, 3D/2D animations and compositing to create an end product that brings a dynamic element to the work we are doing to help people improve their lives. Although I am often in the background of what is going on I am dedicated to bringing the best of my skills to my work – part director, part cameraman, part soundman, part editor. What could be better in life than a profession that makes me happy and allows me to achieve my goals while also helping others achieve theirs?

Global Team
Noah Te Ao SalesStar
Noah Te Ao
Digital Specialist
  • Bachelor’s Degree in Computer and Information Science (Majoring in Software Development)
Having worked across software and digital marketing start-ups, I have scrambled to learn every facet of a business’s digital backend. At SalesStar, I manage the integrations and automations that tie our different business systems together and keep our global partners in sync. I also handle in-house development and technology projects within SalesStar that innovate the delivery of our coaches and provide analytics at all stages of the company. I really enjoy solving technical puzzles and problems from scratch, teaching myself along the way.
Global Team
Roberta O'Donohue
Roberta O’Donohue
Administrator
Global Team
Simon Anderson SalesStar
Simon Anderson
SalesStar Digital: Practice Partner

In 2021 I partnered with SalesStar to establish SalesStar Digital. I was drawn to the opportunity of working with SalesStar due to the values of the organisation, which emanate through to its great clients. I have thoroughly enjoyed working with clients who are serious about growth and also understand the importance of pairing a marketing strategy with a sales strategy.

I previously worked for a number of years as an independent consultant to companies around the globe and across a variety of industries. My predominant focus was on digital marketing and wider corporate strategy.

Before my professional career, I was born and raised in Blenheim, New Zealand before completing a Bachelor of Commerce (International Business, Economics) and Diploma of Language (Spanish) at the University of Otago.

In 2014 I completed a Masters of International Management from Bocconi University in Milan, Italy; and worked for several years in France and the UK. Having since returned to New Zealand, I am happily based on Auckland’s North Shore.

SalesStar Digital

SalesStar Digital is the digital marketing business unit of SalesStar. Created in 2021, it was born out of our clients’ continued frustration at the poor performance of their previous digital marketing partners.

In creating SalesStar Digital, we have pioneered a new approach to lead generation through digital marketing. Our focus is on ensuring that the marketing strategy runs parallel to the sales strategy, combining SalesStar’s world-leading knowledge in sales effectiveness with the cutting-edge expertise of our digital marketing team. SalesStar Digital ensures that lead generation is conducted in a synergistic way, across all applicable digital channels; and that all decisions are driven by data and linked to ROI.

Global Team
Jared Laidlaw SalesStar
Jared Laidlaw
SalesStar Digital: Head of Digital Growth & Operations

I’m a digital marketer that loves data, creative, consumer behaviour and tying it all together through strategy and execution to deliver higher sales and lead generation.

Having worked in New York, Australia, New Zealand, and remotely throughout the globe, I bring a wealth of experience and big picture thinking to the clients I work with. I’m a continuous learner and I’m always trying to either level up existing skills or add new ones to my arsenal.

If you have strong growth ambitions and are ready to team up with a trusted partner, I’d love to talk about how SalesStar Digital can help your business achieve its goals.

SalesStar Digital

SalesStar Digital is the digital marketing business unit of SalesStar. Created in 2021, it was born out of our clients’ continued frustration at the poor performance of their previous digital marketing partners.

In creating SalesStar Digital, we have pioneered a new approach to lead generation through digital marketing. Our focus is on ensuring that the marketing strategy runs parallel to the sales strategy, combining SalesStar’s world-leading knowledge in sales effectiveness with the cutting-edge expertise of our digital marketing team. SalesStar Digital ensures that lead generation is conducted in a synergistic way, across all applicable digital channels; and that all decisions are driven by data and linked to ROI.

Global Team
Lara Tarroballes SalesStar
Lara Tarroballes
SalesStar Digital: Creative & Content Manager
  • Bachelor of Design with Honours – Visual Communication Design // Massey University College Of Creative Arts

At SalesStar Digital, I manage Content & Creative focusing on the visual aspect of marketing, adding form to the team’s function.

With a background in Design & Brand Management, I’ve worked in FMCG and fashion retail with knowledge extending from design to copy to social media strategy.

I find joy in all things innovative and engaging, thriving on taking on new challenges while picking up new skills as I go.

Global Team
olga-antipova-headshot
Olga Antipova
Senior Digital Growth Manager

Originally from Russia, I spent four years travelling in China and Thailand before settling in New Zealand in 2007.

I completed a Diploma in Digital Marketing with GM Academy in 2020, graduating in Top-10 of 215 students.

Over the past 15 years of my career, I have worked in marketing, financial services, travel, real estate, and sales. I am well equipped to challenge the status quo and raise your business and brand.

My “meditation” time is when I cook dinner and watch a movie or a webinar with a noise-cancelling headset.

And here is a fun fact: my hometown is located on a border with China. In the summer, we frequently get on a boat and travel to China in less than an hour, where we spend a day or two dining, shopping, visiting the sauna, and getting massages!

Global Team
Jonathan Thompson-Bean SalesStar Digital
Jonathan Thompson-Bean
SalesStar Digital: Senior Digital Growth Manager

Having lived and worked throughout South East Asia, soaking up the rich cultures and diversity on offer, I developed the ability to quickly decipher and engage with my environment. I bring this dynamic sense of understanding to SalesStar Digital where diving into each client’s market is a chance to learn what drives the target audience and shape their product’s pitch towards their desired transformation.

I believe that the truth lies in the data and that eventually, those insightful gold nuggets will arise through creatively testing and analysing.

Equipped with a BSc majoring in computer science and chemistry from the University of Auckland, I apply my background in science to digital marketing in a pragmatic sense.  I utilise technical tools and automation to carry out market research, testing and lead generation in an efficient, insightful and scalable process.

Global Team

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