SalesStar Triangle


SalesStar is a sales transformation company empowering businesses around the world. The Scandinavian Practice services Sweden, Denmark, Norway and Finland.

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

SalesStar Triangle


SalesStar is a sales transformation company empowering businesses around the world. The Scandinavian Practice services Sweden, Denmark, Norway and Finland.

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals. 

SalesStar Triangle
Contact Us


SalesStar Scandinavia
Åkers Runö Kontorshotell,
Företagsallén 14 A, 2nd floor,
184 40 Åkersberga

phone: +46 701 833 683


SalesStar Triangle
Meet The Team
Lars Alberyd SalesStar
Lars Alberyd
Practice Partner
  • Over 20 years of sales, sales management, and sales leadership experience
  • Have spent ten years as a sales transformation consultant – mainly in the automotive industry 
  • Entrepreneurial background as an owner and co-owner of small consulting firms

I love the simple idea of challenging others and myself to see if it’s possible to reach desired outcomes. It often starts with a few words like, – ”What if we tried it this way… 

If you want to grow, you need to transform. However, what a lot of professionals have experienced is that change work can be both hard and complicated. I like to help and support our clients change initiatives because I love exploring the human mechanics that are in play and the results that often come out of it. I believe that coaching is a great approach for making change happen.

Through deep listening and questions that open up and map out the pathway forward – people get access to an incredible inner strength from which they can take action – this makes all the difference. That’s why I help growth-oriented leaders accelerate revenue through improving sales performance. Grow people to grow sales!

Jim Nilsson - SalesStar
Jim Nilsson
High Performance Coach

With nearly three decades management experience, Jim specialises in growing international companies,
through developing highperformance people, and in particular, management teams, sales leaders & sales
teams. As a former managing director and sales manager, Jim has an impressive record of developing
companies’ revenue, between 10% and 50%, with budget responsibility between 250 to 350 million SEK
PA. Jim’s commercial experience includes Sales Strategy, Sales Management, Sales and Account
Management, Marketing Management, and professional service.

My personnel professional passion is to develop and coach people, and teams, to see them grow and thereby,
grow their businesses. When I see their sales increasing and the people becoming more successful as a result of
our partnership, then I know why I get up every morning. It is gratifying to be able to provide sales and sales
leadership learning programs, diagnostics and business advice that helps individuals and businesses to reach
and exceed their goals”.

Jim has been happily married for more than 30 years to his wife, best friend and guide in life, he is the
father of two wonderful grownup children, a business geek driven by performing results in everything
he does. The working life pathos is that mindset and motivation is extremely important but equal
important is discipline to secure that work and tasks gets executed and completed, which is a pathos he
brings with him to every client, every day.

Specialisation Areas

Strategic Sales planning and operations, Sales process, Sales coaching and Sales team management,
Pipeline management, Account management, Sales strategy, Value proposition, General Management,
Executive Coaching.

Sector Experience

Manufacturing B2B companies. Building and Construction, Polymer Industries, Oil & Gas Offshore,
Education, Engineering/Electrical services, Energy, Industrial equipment, Tech services.


Jim has experience working with clients located across Sweden, Scandinavia and Europe. Jim currently
works with clients across Scandinavia.

Mike Van Camp High Performance Coach Sales Star
Mike Van Camp
High Performance Coach

With more than three decades international management and commercial experience, Mike specialises in growing organisations through assisting business executives in developing high performance sales leaders, sales teams, sales and “go to market” strategies. As a former CEO, V.P. of Sales, and high performance sales person, Mike has experience in growing small, medium and large corporate businesses as well as “start-up” and technology oriented companies.. Commercial experience includes industrial machinery, automotive, truck, off-highway, construction, forestry, agriculture, textile, marine, aerospace defence, medical, process industries, mining, oil and gas, chemicals, pharmaceuticals, food and beverage, wind energy. “My passion is in assisting people and companies to grow.” There is so much “un-tapped” potential in this area that it is a joy to see a “good” company with growth ambitions get this right and get on the optimised path of growing their people and their business.

Specialisation Areas

Sales planning and operations, sales process, sales coaching and sales team management, pipeline management, relationship/account management, channel management, sales strategy, value proposition. Mike also has experience in “go to market”, product management, business development, and M&A strategies.

Sector Experience

Industrial machinery, automotive, truck, off-highway, construction, marine, aerospace defence, medical, process industries, mining, forestry, agriculture, oil and gas, chemicals, pharmaceuticals, food and beverage, wind energy.


Mike has global sales and business experience throughout N. and S. America, Asia and China, Europe, Africa, as well as lived and managed in five countries (US, Canada, Scotland, Germany, and Sweden). Mike has dual citizenship (US and Sweden), is married, and is based in Gothenburg, Sweden.

Mike is a native English speaker and speaks Swedish and “business” German.

Sweden, United Kingdom
Karin Ragnarsson Sweden Sales Business Development and Client Services
Karin Ragnarsson
Operational Excellence Manager

Karin joined the Scandinavia team in late 2022 and is responsible for driving our sales activity and supporting our partners.

SalesStar Triangle
Global Head Office Team
Paul O’Donohue
  • First ten years of working career as an industrial electrician (Diploma of Electrical Engineering) – realised most tradespeople were poor at sales and wanted to learn more
  • Sales Engineer for PDL Electronics
  • Key Account Manager, Tyco Electronics
  • Moved to Recruitment Industry – strong interest in assessment tools that could help identify the traits of a successful salesperson
  • Post Grad Diploma of Business Administration
  • Owner of Business Consultant franchise (2003)
  • Founded SalesStar (2005)
  • Member of EO (The Entrepreneurs’ Association) and board member for New Zealand for the past four years

I have always been passionate about making a difference, helping to grow people in order to grow sales. I particularly enjoy helping entrepreneurs develop the sales strategy and disciplines they require to maximise their growth. We literally give CEOs the clarity to help “engineer sales success”. Over the years we’ve been instrumental in aiding our clients to grow their markets, putting the science behind sales success so they could grow by as much as 146%. I gain great satisfaction out of using my unique blend of skills and experience to pragmatically solve complex sales challenges and help companies map out a clear path to grow. I’m a strong advocate for three things: for setting goals that stretch, for lifelong learning and for developing a supportive mindset for success. I live by the philosophy “If you’re not getting out of your comfort zone, you are not growing.”

Australia, New Zealand, United States, Sweden, United Kingdom, Mexico
Kat Davey
Kat Davey
Chief Operating Officer
  • Bachelor of Commerce in Administration – Double major: Psychology and Marketing
  • Post-graduate diploma in Banking
  • HR role at ANZ – formulated policies around internal job advertising and implemented a new performance review process – and first learned sales techniques by having to “sell” these to executives, management and staff
  • Sales Territory Rep – EFTPOS business at ANZ Bank (when you still needed to explain what it was!)
  • Sales Manager – EFTPOS business at ANZ Bank
  • Account Manager – SoftEd (a software development training company)
  • National Sales Manager –SoftEd
  • Commission-only Sales Rep – Angela Stott Photography
  • Start-up business – Time for Kids

I consider my role to be like that of an orchestra conductor – making sure all the moving parts come together in harmony for best effect. I love the fact that what we do at SalesStar is like throwing a stone in a pond; the ripples that emanate have such positive consequences for the well-being of both businesses and individual lives. The knowledge that I play a definitive role in how well this happens brings me great satisfaction. Part of this is getting the right people in place, and establishing the right culture so we can provide the right customer experience. Furthermore, I love helping my clients achieve the same result. This is something that is easy to say but more difficult to achieve. I am privileged to be able to combine the expertise I’ve gained on my journey, with my innate curiosity about people and how they work, to best advantage. I also love being able to use my specialist knowledge in Objective Management Group tools to help businesses gain much-needed clarity around their issues and to assist them to find the top-performers they need to grow their businesses even further.

Global Team
Alex Chan SalesStar
Alex Chan
Global Director of Learning
  • Sales background in stationery, printing, business equipment, capital equipment, professional services and diamonds. Smallest sale – $5. Biggest sale- $15,000,000
  • Leader of sales teams as a sales manager, contract sales manager and RFP project leader. Responsible for budgets between $2m – $100m.
  • Assisted clients to grow their sales between 20-300% – in one case played a key role in doubling sales from $50m to $100m

I get great satisfaction from watching people and their companies grow. When I see their sales climbing, when I see them becoming more successful as a result, when I see managers transform into leaders and grow their teams, then I know why I get up every morning. And nothing compares to the feeling of having people come back to me years later to say I changed their lives. It’s gratifying to be able to provide cutting edge sales and sales leadership learning programmes, diagnostics and business advice that helps individuals grow personally and professionally- and that sees clients reach and exceed their sales goals.

Global Team
Leigh Parker SalesStar
Leigh Parker
Head of Capability & Performance

Leigh is an experienced professional with a strong background in business and capability development.

He has over 25 years of business management, sales and capability development experience both domestically and internationally.

From 16 years with McDonald’s, Leigh understands the value of systems having learnt the business from the ground up. His roles included managing Franchising and Training for McDonald’s New Zealand, to becoming a Franchisee.

From there Leigh has held senior Sales, Account Management and Learning & Development roles for companies such as Fonterra. Adding some years consulting in the area of Sales & Leadership development, Leigh has facilitated & coached sales teams directly while also training coaches to do the same.

Leigh is known for his genuine passion for people development, business acumen and making a difference.

Global Team
Lisa Carter SalesStar
Lisa Carter
VP Global Partnerships

15 years in Senior Leadership roles working in the SaaS, Management Consultancy and Investment Banking Industries. I’ve been involved in deploying three different operating models, converted a consulting business to a SaaS model, and have solid business acumen on the operational aspects of running a business. I developed and delivered a global services operating model to deliver a concierge Client Experience to our customers, ready to scale.

Personal Achievements:

2018 | Finalist in the Top Women in Leadership – SaaS (3,460 nominations, I had over 80 Nominations)
2018 | Multiplier of the Year Nominee ( The MOY Award is an international contest to recognize leaders who amplify the intelligence of those around them )

Global Team
Grant Holland SalesStar
Grant Holland
Franchise Business Manager & Executive Coach
  • Past National Sales, Head of Sales, Director of Sales and CEO roles
  • Former sales director of Wormald, taking the company from $50 million to $100 million inside three years to number one in the Tyco group worldwide
  • Headhunted by Westpac to become head of Westpac High Performance for commercial and agri. 800 sales staff reporting via 35 managers. Tripled market share
  • Instrumental in growing SalesStar by over 60% in 2016

If I had to summarise what motivates my life, it’s all encapsulated in SalesStar’s vision: “To become absolutely integral in the economic growth of Australia and New Zealand. Values led and purpose driven, we challenge, we stretch, we grow. We started from humble beginnings and we will leave as better ancestors…” I am a great believer in stretching people’s aspirations so they become the best versions of themselves and in doing so, make our countries stronger. I am deeply motivated by the idea of creating a legacy and sharing with people all I have – and the best from the world – almost as if it were the last chance to do so.

Global Team
Michelle Horn SalesStar
Michelle Horn
Global Special Projects Manager
  • Personal assistant roles in Ericsson Communications, Cable Ways Ltd, Welcome Tourism Services (Johannesburg)
  • Experience in marketing co-ordination, corporate event co-ordination, account management and project leadership (USA and South Africa)
  • Conference services and event management for Ritz-Carlton Hotel

I bring energy and dedication to my role as Client Services Project Manager and, as a details oriented person, give extra focus to those things that add value for my colleagues and clients. I particularly enjoy giving support and structure to clients. They come to us with a goal in mind and it’s great to be able to use my organisational skills to assist them on their journey. I apply my sense of dedication to whatever projects or tasks that come my way and gain great satisfaction from supporting the process from the first signs of seeing things flourish through to ultimate completion.

Global Team
Reuben McNair SalesStar
Reuben McNair
Head of Legal and ICT
  • Quadruple Major in: Management, Commercial Law, Psychology and Statistics.

My role pertains to managing the systems that underly the operation of SalesStar; be that legal documentation, web infrastructure, application procurement/development or business process refinement.

I oversee Marketing and core HR functions in addition to the above.

Global Team
Roberta O'Donohue
Roberta O’Donohue
Global Team
Lauren Davey SalesStar
Lauren Davey
Finance Manger
  • Certificate in Bookkeeping
  • Diploma in Xero
  • Fathom Certified Advisor
I do the day to day bookkeeping in the SalesStar Australasia Practice and SalesStar Global Head Office. I also help onboard and train new SalesStar Practices on our processes so our financial reporting is consistent and accurate.
I also work closely with Michelle Horn in Client Services for SalesStar Australasia’s large and special client projects.
Global Team
Victor Montalvo
Victor Montalvo
Chief Marketing Officer

Victor joined SalesStar as a Fractional CMO in February 2024.

Global Team
Oliver Eaton - Digital Marketing and Media Content Creation Executive
Oliver Eaton
Global Marketing Executive

Oliver is part of the UK Practice and SalesStar Head Office and is responsible for global marketing efforts, data analysis, content creation and is SalesStar’s Social Media Manager.  Oliver also specialises in organic lead generation, social media strategies and marketing integrations within SaleStar.

Based in the UK, Oliver graduated from the University of Huddersfield in Broadcast Journalism and has been the media manager of Huddersfield Town Women FC and Marsden FC. He joined SalesStar in 2021 as part of the UK government’s kickstarter scheme which provides entry level roles into the industry.

In his spare time, Oliver can be found either walking throughout the beautiful Yorkshire countryside, playing video games or watching football at his local football club, Huddersfield Town.

“I am really excited to be at SalesStar. The ability to learn, develop and practice my skills is unlike any other companies I have worked for before. At SalesStar we pride ourselves on making excellent relationships between clients, and that is mirrored between all my colleagues.”

Global Team
Ben Cardwell SalesStar Digital Digital Marketing
Ben Cardwell
Senior Digital Growth Manager

Hi there! I am a digital marketing expert with a particular focus on Google and Facebook advertising. I know how to create and run effective ads that will help your business grow. I understand the latest trends and best practices, but most importantly, I know how to make it work for you. I’m here to help you increase your brand awareness, generate leads and make more sales.

Outside of work I most enjoy spending time with my three beautiful daughters and getting out and about exploring New Zealand.

Global Team
Practice (multi tick: eg New Zealand, Australia)


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