B2B Technology

Moved to consultative selling: a more credible pipeline and twice as many deals closed

Challenge

What changed at DocSolutions

Doc Solutions helps finance, healthcare, government and maquila organisations automate document-based processes. It had an exceptional team, but a broken commercial process: it believed it sold consultatively, yet the stages lacked detail, indicators and techniques, and reps were offering products rather than solving the client's specific problem.

SalesStar ran a workshop with the whole team to break the process down into stages, objectives, positioning messages, unique value propositions, techniques and objection handling, then coached closely to make sure the new consultative process was applied. Closed deals have doubled against the same period last year, and the pipeline is far more credible.

Approach

In their words

We dedicate ourselves to listening. We talk less and less and listen more and more, and we have a far more effective process, much more geared towards closing opportunities, with a much more credible pipeline. We're currently doubling our closes compared with the same period last year. It changed our mindset towards listening rather than selling, and once you listen and let the client say what their problem is, what their pain is, the sale happens by itself. I'd highly recommend working with SalesStar: they listen, they know how to guide you, they understand your problem and they implement a real commercial methodology alongside you.

Results

2x Closed deals vs same period last year

From the client

“It completely changed our mindset — from selling to listening… once you listen and let the client tell you what their problem is, what their pain is, the sale takes care of itself.”

Fredrik Nilsson Millán, Chief Growth Officer, Doc Solutions

Coaches behind this

Who led these results

juan pablo urruchua

Juan Pablo Urruchua

Managing Partner, Mexico

The next step

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