Managing Partner, Mexico
Juan Pablo Urruchua
Juan Pablo Urruchúa is Managing Partner, Mexico, with more than 25 years of commercial experience, including 10 years as Chief Commercial Officer of Engen Capital and GE Capital Solutions.
About Juan Pablo
As Chief Commercial Officer, JP ran a commercial finance business with $3.0Bn in assets and more than $1.0Bn in annual new financing volume. Before that he was its Chief Marketing Officer for three years and held several commercial leadership roles at GE Capital. He is a certified Objective Management Group assessor. After years in sales he found more satisfaction in improving commercial performance than in deal making, so he now helps companies assess their gaps and close them to build a high-performing sales culture. Born in Mexico, he grew up in several countries as the son of a diplomat. He studied at ITAM and holds an MBA from IPADE.
Proof in numbers
Results driven, real client wins.
B2B Technology
Standardized national operating rhythms and shifted teams to consultative selling
B2B Technology
Data-driven hiring that filters sales candidates earlier and with far more discipline
B2B Technology
Moved to consultative selling: a more credible pipeline and twice as many deals closed
Manufacturing
Better market qualification, more commercial sales and a more confident team
Transport & Logistics
The sales team has the tools to measure their effectivity
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