SalesStar Triangle


SalesStar is a sales transformation company empowering businesses around the world. 

The award-winning team of experienced sales people, business people, trainers and managers are passionate about the profession of selling and raising the performance and results of sales organisations.

We work with growth-oriented CEOs and executive sales leaders seeking tailored solutions to meet their specific needs. Those who are change-minded and willing to invest in their sales organisation in order to reach peak performance.

Combining sales specific research and proven best practices, we will provide you with a clear path to achieve your sales and business goals.

SalesStar Triangle


SalesStar es una empresa de transformación de ventas que potencia a empresas de todo el mundo. 

SalesStar es una empresa de transformación de ventas que potencia a empresas de todo el mundo. 

El galardonado equipo de vendedores experimentados, empresarios, formadores y directivos, son apasionados de las ventas y de elevar el rendimiento y los resultados de las organizaciones de ventas.

Trabajamos con directores generales y líderes ejecutivos de ventas orientados al crecimiento que buscan soluciones a la medida para satisfacer sus necesidades específicas. Aquellos que tienen una mentalidad de cambio y están dispuestos a invertir en su organización- equipo de  ventas para alcanzar el máximo rendimiento.

Combinando la investigación específica de ventas y las mejores prácticas probadas, le proporcionaremos un camino claro para alcanzar sus objetivos de ventas y comerciales.

SalesStar Triangle



Av Sta Fe 505-piso 23 oficina 123,
Lomas de Santa Fe, Contadero,
Cuajimalpa de Morelos,
01219 Ciudad de México,

phone: +52 56 1855 7770


SalesStar Triangle

Conoce el equipo

Juan Pablo Urruchua SalesStar
Juan Pablo Urruchua
Practice Partner

With over 25 years of commercial experience Juan Pablo Urruchúa was Chief Commercial Officer for Engen Capital & GE Capital Solutions for 10 years, both a full range commercial finance business with $3.0Bn in assets and over $1.0Bn in annual new financing volume. Prior to this, JP was Chief Marketing Officer for 3 years for the same business and held several commercial leadership positions with GE Capital.

JP is a certified Objective Management Group (sales diagnostics & assessments) assessor.

“After many years in sales, I realized I obtained more satisfaction by creating, ideating and developing ways to improve commercial performance than from actual deal making. Commercial Excellence is a secret passion I’ve had for many years and now I’ve decided to to convert into a business, to help business grow. I thrive by helping companies realize their true commercial potential by helping them assess their gaps and jointly determine the best way to close those gaps to achieve growth and a high-performing sales culture.”

Juan Pablo was born in Mexico and as a son of a Mexican diplomat was raised in Canada, Italy, Spain, Panama, Jamaica, El Salvador & Peru. He attended the ITAM where he got a BA degree and later received an MBA from IPADE.

Juan Pablo enjoys spinning & gaming. He has been married for 23 years and has 2 young adults, Fernanda (20) and Emilio (17).

Alfredo Jimenez SalesStar
Alfredo Jimenez
High Performance Coach

Customer-oriented professional with 20+ years of experience in sales and business development. In 2019 Jose Alfredo Jimenez partnered in a consulting services company. Alfredo made his career starting as an account executive, and thanks to his outstanding results he was promoted first to Sales Manager and then all the way to Commercial Director. Over the last years he has combined selling activities with executive coaching services.

Alfredo Jimenez is a certified executive and ontologic coach with ICF credentials and he is also certified as a Mindfulness facilitator.

“Coaching and walking side by side with people to change their mindset and achieve their goals has become my second passion in life at the same level as selling. I believe the growth of companies is highly related to their collaborators’ growth, so helping people be motivated and achieve their goals is the most effective way to help businesses grow. For me, being a Sales Coach is just the perfect combination of my both passions. I have found helping people grow is my purpose in life, so coaching people to grow in sales and therefore in life has become the way to do my bit to make a difference for a better world”

Alfredo was born in Mexico, but at an early age he dreamt to travel all over the world and when he was 18 he won a place for student exchange and he moved to Russia (Still USSR back then) where he attended St Petersburg State University and completed his BD in Economic International Relationships and an MD in Foreign Trade. He then moved to Germany where he completed German language studies at the University of Hamburg.

Besides selling and coaching, Alfredo loves reading, watching movies, travelling and learning new things every day.

Specialisation Areas

Go-to-Market Strategy, sales process, CRM utilization and maximization, sales team management, coaching, strategic thinking and positive leadership.

Sector Experience

Alfredo started his sales career in the insurance sector, but soon after he moved to the logistics and transportation sector in which he had exposure to most industries, mainly: Pharma & healthcare, Hitech, Automotive and FMCG. He has also experience in employees’ benefits & rewards and consulting services.


Alfredo has experience working in Mexico and has performed special projects in Germany & Brazil. Alfredo speaks fluent Spanish, English, Russian and conversational German and Italian.

SalesStar Triangle
Global Head Office Team
Paul O’Donohue
  • First ten years of working career as an industrial electrician (Diploma of Electrical Engineering) – realised most tradespeople were poor at sales and wanted to learn more
  • Sales Engineer for PDL Electronics
  • Key Account Manager, Tyco Electronics
  • Moved to Recruitment Industry – strong interest in assessment tools that could help identify the traits of a successful salesperson
  • Post Grad Diploma of Business Administration
  • Owner of Business Consultant franchise (2003)
  • Founded SalesStar (2005)
  • Member of EO (The Entrepreneurs’ Association) and board member for New Zealand for the past four years

I have always been passionate about making a difference, helping to grow people in order to grow sales. I particularly enjoy helping entrepreneurs develop the sales strategy and disciplines they require to maximise their growth. We literally give CEOs the clarity to help “engineer sales success”. Over the years we’ve been instrumental in aiding our clients to grow their markets, putting the science behind sales success so they could grow by as much as 146%. I gain great satisfaction out of using my unique blend of skills and experience to pragmatically solve complex sales challenges and help companies map out a clear path to grow. I’m a strong advocate for three things: for setting goals that stretch, for lifelong learning and for developing a supportive mindset for success. I live by the philosophy “If you’re not getting out of your comfort zone, you are not growing.”

Australia, New Zealand, United States, Sweden, United Kingdom, Mexico
Lisa Carter SalesStar
Lisa Carter
Global Partner Manager

15 years in Senior Leadership roles working in the SaaS, Management Consultancy and Investment Banking Industries. I’ve been involved in deploying three different operating models, converted a consulting business to a SaaS model, and have solid business acumen on the operational aspects of running a business. I developed and delivered a global services operating model to deliver a concierge Client Experience to our customers, ready to scale.

Personal Achievements:

2018 | Finalist in the Top Women in Leadership – SaaS (3,460 nominations, I had over 80 Nominations)
2018 | Multiplier of the Year Nominee ( The MOY Award is an international contest to recognize leaders who amplify the intelligence of those around them )

Global Team
Leigh Parker SalesStar
Leigh Parker
Head of Capability & Performance

Leigh is an experienced professional with a strong background in business and capability development.

He has over 25 years of business management, sales and capability development experience both domestically and internationally.

From 16 years with McDonald’s, Leigh understands the value of systems having learnt the business from the ground up. His roles included managing Franchising and Training for McDonald’s New Zealand, to becoming a Franchisee.

From there Leigh has held senior Sales, Account Management and Learning & Development roles for companies such as Fonterra. Adding some years consulting in the area of Sales & Leadership development, Leigh has facilitated & coached sales teams directly while also training coaches to do the same.

Leigh is known for his genuine passion for people development, business acumen and making a difference.

Global Team
Alex Chan SalesStar
Alex Chan
Global Director of Learning
  • Sales background in stationery, printing, business equipment, capital equipment, professional services and diamonds. Smallest sale – $5. Biggest sale- $15,000,000
  • Leader of sales teams as a sales manager, contract sales manager and RFP project leader. Responsible for budgets between $2m – $100m.
  • Assisted clients to grow their sales between 20-300% – in one case played a key role in doubling sales from $50m to $100m

I get great satisfaction from watching people and their companies grow. When I see their sales climbing, when I see them becoming more successful as a result, when I see managers transform into leaders and grow their teams, then I know why I get up every morning. And nothing compares to the feeling of having people come back to me years later to say I changed their lives. It’s gratifying to be able to provide cutting edge sales and sales leadership learning programmes, diagnostics and business advice that helps individuals grow personally and professionally- and that sees clients reach and exceed their sales goals.

Global Team
Reuben McNair SalesStar
Reuben McNair
Head of Operations
  • Quadruple Major in: Management, Commercial Law, Psychology and Statistics.

My role pertains to managing the systems that underly the operation of SalesStar; be that legal documentation, web infrastructure, application procurement/development or business process refinement.

I oversee Marketing and core HR functions in addition to the above.

Global Team
Vikas SalesStar
Vikas Devarakonda
Video Production Specialist
  • Bachelor of Science in Multimedia and Diploma in Advanced 3D animation and visual effects
  • Experience in Post-Production, video editing & Compositing (use of non-linear editing software, multi-camera edits, colour correction, Sound editing, titles creation, final encode and export) through to completed project
  • Specialist with tools including:  Adobe CC, Premiere Pro, After Effects, Nuke, Fusion, Maya, Photoshop and Illustrator
  • Creation of animations, trailers and promos
  • Freelance photographer & graphic designer
  • Visual effects artist (Albedo VFX)
  • QA Tester – (VMC Gamelabs)

My role enables me to put my love of art and creativity to good use. I find it very satisfying to produce a video that gets so much appreciation from our clients and from the SalesStar team. I’m able to use my broad range of skills such as filming, editing, colour correction, motion graphics, 3D/2D animations and compositing to create an end product that brings a dynamic element to the work we are doing to help people improve their lives. Although I am often in the background of what is going on I am dedicated to bringing the best of my skills to my work – part director, part cameraman, part soundman, part editor. What could be better in life than a profession that makes me happy and allows me to achieve my goals while also helping others achieve theirs?

Global Team
Noah Te Ao SalesStar
Noah Te Ao
Digital Specialist
  • Bachelor’s Degree in Computer and Information Science (Majoring in Software Development)
Having worked across software and digital marketing start-ups, I have scrambled to learn every facet of a business’s digital backend. At SalesStar, I manage the integrations and automations that tie our different business systems together and keep our global partners in sync. I also handle in-house development and technology projects within SalesStar that innovate the delivery of our coaches and provide analytics at all stages of the company. I really enjoy solving technical puzzles and problems from scratch, teaching myself along the way.
Global Team
Roberta O'Donohue
Roberta O’Donohue
Global Team
Simon Anderson SalesStar
Simon Anderson
SalesStar Digital: Practice Partner

In 2021 I partnered with SalesStar to establish SalesStar Digital. I was drawn to the opportunity of working with SalesStar due to the values of the organisation, which emanate through to its great clients. I have thoroughly enjoyed working with clients who are serious about growth and also understand the importance of pairing a marketing strategy with a sales strategy.

I previously worked for a number of years as an independent consultant to companies around the globe and across a variety of industries. My predominant focus was on digital marketing and wider corporate strategy.

Before my professional career, I was born and raised in Blenheim, New Zealand before completing a Bachelor of Commerce (International Business, Economics) and Diploma of Language (Spanish) at the University of Otago.

In 2014 I completed a Masters of International Management from Bocconi University in Milan, Italy; and worked for several years in France and the UK. Having since returned to New Zealand, I am happily based on Auckland’s North Shore.

SalesStar Digital

SalesStar Digital is the digital marketing business unit of SalesStar. Created in 2021, it was born out of our clients’ continued frustration at the poor performance of their previous digital marketing partners.

In creating SalesStar Digital, we have pioneered a new approach to lead generation through digital marketing. Our focus is on ensuring that the marketing strategy runs parallel to the sales strategy, combining SalesStar’s world-leading knowledge in sales effectiveness with the cutting-edge expertise of our digital marketing team. SalesStar Digital ensures that lead generation is conducted in a synergistic way, across all applicable digital channels; and that all decisions are driven by data and linked to ROI.

Global Team
Jared Laidlaw SalesStar
Jared Laidlaw
SalesStar Digital: Head of Digital Growth & Operations

I’m a digital marketer that loves data, creative, consumer behaviour and tying it all together through strategy and execution to deliver higher sales and lead generation.

Having worked in New York, Australia, New Zealand, and remotely throughout the globe, I bring a wealth of experience and big picture thinking to the clients I work with. I’m a continuous learner and I’m always trying to either level up existing skills or add new ones to my arsenal.

If you have strong growth ambitions and are ready to team up with a trusted partner, I’d love to talk about how SalesStar Digital can help your business achieve its goals.

SalesStar Digital

SalesStar Digital is the digital marketing business unit of SalesStar. Created in 2021, it was born out of our clients’ continued frustration at the poor performance of their previous digital marketing partners.

In creating SalesStar Digital, we have pioneered a new approach to lead generation through digital marketing. Our focus is on ensuring that the marketing strategy runs parallel to the sales strategy, combining SalesStar’s world-leading knowledge in sales effectiveness with the cutting-edge expertise of our digital marketing team. SalesStar Digital ensures that lead generation is conducted in a synergistic way, across all applicable digital channels; and that all decisions are driven by data and linked to ROI.

Global Team
Lara Tarroballes SalesStar
Lara Tarroballes
SalesStar Digital: Creative & Content Manager
  • Bachelor of Design with Honours – Visual Communication Design // Massey University College Of Creative Arts

At SalesStar Digital, I manage Content & Creative focusing on the visual aspect of marketing, adding form to the team’s function.

With a background in Design & Brand Management, I’ve worked in FMCG and fashion retail with knowledge extending from design to copy to social media strategy.

I find joy in all things innovative and engaging, thriving on taking on new challenges while picking up new skills as I go.

Global Team
Olga Antipova
Senior Digital Growth Manager

Originally from Russia, I spent four years travelling in China and Thailand before settling in New Zealand in 2007.

I completed a Diploma in Digital Marketing with GM Academy in 2020, graduating in Top-10 of 215 students.

Over the past 15 years of my career, I have worked in marketing, financial services, travel, real estate, and sales. I am well equipped to challenge the status quo and raise your business and brand.

My “meditation” time is when I cook dinner and watch a movie or a webinar with a noise-cancelling headset.

And here is a fun fact: my hometown is located on a border with China. In the summer, we frequently get on a boat and travel to China in less than an hour, where we spend a day or two dining, shopping, visiting the sauna, and getting massages!

Global Team
Jonathan Thompson-Bean SalesStar Digital
Jonathan Thompson-Bean
SalesStar Digital: Senior Digital Growth Manager

Having lived and worked throughout South East Asia, soaking up the rich cultures and diversity on offer, I developed the ability to quickly decipher and engage with my environment. I bring this dynamic sense of understanding to SalesStar Digital where diving into each client’s market is a chance to learn what drives the target audience and shape their product’s pitch towards their desired transformation.

I believe that the truth lies in the data and that eventually, those insightful gold nuggets will arise through creatively testing and analysing.

Equipped with a BSc majoring in computer science and chemistry from the University of Auckland, I apply my background in science to digital marketing in a pragmatic sense.  I utilise technical tools and automation to carry out market research, testing and lead generation in an efficient, insightful and scalable process.

Global Team

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