Positioning statements are a short statement (typically 10 seconds or less) intended to capture the attention of potential customers and prompt further discussion. Often referred
Amongst all of your competitors in your marketplace there is only one who can offer their product and/or service for the lowest price point. This
If you don’t have pipeline management in place, you will never be achieving maximum sales for your business. And there is basically no point having
According to Objective Management Group’s statistics from evaluating more than 850,000 salespeople in 10,000 companies, 91 per cent of salespeople still don’t have, or don’t
There can be many reasons why your business isn’t seeing sales growth, but there is no point in ‘guessing’ why. Common reasons for slow sales
Sales training, on its own, doesn’t work. And that is predominantly because of the 70:20:10 model (as well as a few other key factors). So
Last week we looked at why you need a robust pipeline to manage your sales process, from a big picture viewpoint. Now it is about
There are plenty of ways to turn a sales pipeline into an analogy and perhaps the most simplest (and most widely used) is to imagine
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