📅 Date: August 10-12 2026
📍Location: JW Marriott San Antonio Hill Country Resort & Spa
Join SalesStar Practice Partner, Jill Pedersen and Strategic Sales Coach Shawn Lacagnina, for a strategic deep-dive designed to transform your sales engine from a cost center into a predictable, revenue-generating machine.
With over two decades of success in sales and marketing, Jill Pedersen has built a reputation for helping companies grow through strategies grounded in real-world execution. A top sales performer and team builder, Jill partners with SalesStar to combine her talent and experience with proven methodologies that deliver measurable, predictable, and profitable results.
Shawn Lacagnina brings more than 35 years of experience as a business owner, sales leader, executive recruiter, and speaker. He specializes in developing high-performing sales leaders, strengthening both mindset and skill set and helping organizations gain clarity, effectiveness, and momentum.
Together, Jill and Shawn form a sales powerhouse, bringing Upward attendees the very best in sales strategy, leadership, and performance excellence.
What You Will Walk Away With
High-value workshop for growth-minded business leaders ready to stop guessing and start growing.
Based on the proven SalesStar methodology, which has helped clients see an average of 37% increase in revenue within a year, you will receive the exact framework you need to scale your company with confidence:
The 9-Step Strategic Sales System: Embed the complete, proven architecture used by the most profitable sales organizations, designed for seamless, repeatable growth.
Identify Your 7-Figure Gaps: Pinpoint the hidden inefficiencies and margin leaks that are costing your business time, revenue, and opportunity.
Strategic Sales Messaging & Positioning: Master the messaging you need to cut through the noise, win more deals, and convert more business.
Your 90-Day Priority Roadmap: Walk away with an immediate, actionable plan, guided by a proprietary sales audit score, to focus your team on the most impactful tasks for the next quarter.
“Clarity. Strategy. Results. The ultimate equation for exponential revenue growth.”
What is the Upward Leadership Summit?
Upward Leadership Summit is where business leaders come to get real answers, not just inspiration for their LinkedIn feed. We focus on true leadership development. We’re about practical strategies, proven systems, and conversations that lead to measurable growth.
What we’re not? A motivational roadshow full of buzzwords, celebrity drop-ins, and recycled pep talks. At Upward, you’ll trade the fluff for frameworks, the hype for hands-on learning, and the noise for real-world tactics that help you run, scale, and lead better businesses. Don’t hesitate! Reserve your seat today for America’s top leadership training summit!