Sales training
Sales training that changes what your team does, not just what they know.
Training, then weekly reinforcement with a senior coach and Ask Penny, our AI sales coach, built around your own sales process. Tell us what you need, and a coach in your region will come back to you.
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What do you need from sales training?
Trusted by B2B teams across Australia and New Zealand
Your coaches
Senior coaches who have sat in your seat, in your time zone.
Industries we help
B2B sectors where we know how deals are won.
In their words
What clients say once the change holds.
"Since SalesStar has come on board, we've increased sales growth in the first year by over 52%."
Tasbuilt Homes
"Through our coaching, we really just nailed down a very clear process… a logical way of asking questions."
NC Equipment
"We've seen our MQL-to-SQL conversion rate go from around 15% to over 30%."
Sculptform
How it works
Diagnose, train, then reinforce until it sticks.
Most training fades within a quarter because nothing underneath it changes. Ours is built around your sales process and reinforced every week.
Diagnose
We assess the team and the system around it first, so the training targets the real gaps. Training will not fix a process or a management problem.
Train
Practical skills built on your own sales process: STAR discovery, DOUBTS qualification, negotiation and account management, practised on live deals.
Reinforce
Weekly coaching for your managers and reps, plus Ask Penny for practice and preparation between sessions, measured against leading activity.
Frequently asked questions
Common Questions
Training teaches a skill. Coaching develops it inside real deals, week after week, with a manager holding the standard. Training changes what people know; coaching changes what they do. We do both.
Because it lands in an old process with no reinforcement. Research cited in our CEO's Guide to Sticky Sales Training puts it at 85 to 90% of sales training having no lasting impact after 90 days. Training holds when managers keep coaching to it and results are measured.
Sales teams, sales managers and the leadership team of B2B companies. We often start with the managers, because they are the ones who keep the training alive.
Pipeline discipline usually changes first, then conversion. We measure leading activity every week, so you can see whether behaviour is changing long before the revenue shows it.
Our AI sales coach. Reps use it to prepare for calls, practise conversations and review them against your sales process between coaching sessions.
Yes. We have senior coaches based in both countries, as well as in the UK, the US and Mexico.
Ready when you are
Tell us what you need, and a coach will come back to you.
Before you buy training
Read this first.
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eBook
CEO's Guide to Sticky Sales Training
Six research-backed strategies for turning sales training into results that last.
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eBook
Consultative Selling
The power of a consultative sales strategy, and how it differs from Challenger, solution and value-based selling.
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On-demand webinar
Equip Your Sales Leaders With a System That Delivers 30-50% Growth
Why so many busy sales teams fail to deliver, and the three things that give sales leaders a system to change it: a message built around the client's problem, a process that does not skip discovery, and one-on-ones that build capability.