Steve Schaefer

Steve Schaefer

Steve Schaefer is a seasoned creative sales and business leader who has a passion to coach and develop individuals and teams of people by setting them up to WIN at what they do! Steve has an extensive sales and leadership background developed over 30 years. During his career, he has had the privilege to lead high powered sales teams who achieved record breaking results. Over his corporate career, he has held positions as a salesperson, sales manager, Director/(G.M.), VP of Sales and President of companies ranging from small private companies to Fortune 500 corporations. Early in Steve’s career he served in the U.S. Navy Reserves for 12 years. Additionally, he studied, lived and has done business in Germany.

Specialization Areas

Over the last two years, he has owned his own business and sales coaching business, Set Up 2 Win. Primary focus areas include B2B Sales, Sales Leadership, Strategic Planning, Business Leadership and Executive Coaching.

Sector Experience

His focus industries have been in manufacturing and services businesses.


Steve grew up in the St. Louis area, lived in Chicagoland for nine years and has resided in the Milwaukee Wisconsin area for just over 20 years. He and his wife Heather have three awesome daughters!

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