Alison Durrant SalesStar

Alison Fell

Alison has successfully operated within the Medical Sales Industry. Skilled in Medical Devices, Account Management, Capital Equipment, Sales, Business Development and Marketing. Responsible for developing the UK&I Sales and Marketing strategy, working with Territory Account Managers to ensure each strategy is executed to plan and revenue forecasts are achieved. Meeting with Key Stakeholders such as CEO’s, Finance Directors and Medical Directors within the NHS to deliver ongoing support, presentations and training.

A highly competitive, commercially astute individual, Alison consistently ranked as a top performer year on year with every company. Alison is a confident networker at all levels with a true passion for sales and marketing fuelled by her international career.

Throughout Alison’s career she has demonstrated true sales leadership, management, and mentorship. Alison has been considered a driving force within many sales initiatives. Well versed at building and leveraging strong relationships with multiple stakeholders.


Specialisation Areas

Sales team leadership, sales mentorship, international sales, sales process, pipeline management, account management, sales strategy, value proposition.


Sector Experience

Medical Devices, Capital Equipment, financial services, consulting, professional services, and educational sector.



Alison has experience working with clients based across the UK, Middle East, Europe, Asia as well as the USA.

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