Brad brings over two decades of experience in Sales and Business Development. As a former Intelligence Officer in the US Navy Brad has extensive experience in leading teams in operational excellence. Tours of duty included the National Security Agency (NSA) and as a Director at the Joint Information Operations Center during Operation Enduring Freedom. Prior to a career in Cyber Security Sales Brad served as a Security Architect for a leading DoD Joint program and completed a Master of Forensic Science degree at The George Washington University. During his nearly two decades in sales roles, he has focused primarily on selling cyber security solutions and services for a range of companies including Oracle and IBM to Silicon Valley startups to Israeli and Indian Systems Integrators.
“I really get great satisfaction in managing the art of sales but relying on the science. Sales is a process driven by passion and motivation tempered by metrics. I see the need for sales coaching at both the Rep and Manager levels as enduring growth and success are a result of culture. As a seller of risk management, I had to learn to invert the traditional value proposition conversation to focus my clients on risk as the driver. When I began to coach my teams in this new approach our results improved dramatically. It is said nothing happens in Business until someone sells something and a culture that delivers sustainable revenue growth is the greatest Key Performance Indicator relating to the health of a business.”
Specialization Areas
- Sales Coaching
- Sales Strategy
- Motivational Speaking
Sector Experience
Financial, Manufacturing, Retail, Healthcare, Federal and State Government
Geographies
Brad has sold in both the Southeast US as well as across North America and Internationally.
