Joe Friedman - SalesStar

Joe Friedman

With over three decades of sales and sales leadership experience, Joe specializes in helping businesses achieve significant increases in revenue through enhancing sales strategy, improving sales structure, streamlining sales processes, leveraging resources for talent acquisition/development, and building sales operations functions that support high-velocity
growth. As a former Sales Center Vice President for AT&T Business and a Vice President of Sales for a software company, Joe has successfully built new sales organizations, turned around struggling sales teams leading to 150% YoY growth, and grown existing teams with more than $250M in revenue.

“I am passionate about helping business leaders and salespeople accomplish results they did not think were possible through listening, building personal relationships, strategic planning, and meaningful performance coaching. The most satisfying aspect of my sales career has been witnessing the growth and development of the many salespeople and sales directors that I have supported. Knowing I played a meaningful role in their advancement has been extremely rewarding.”

Specialization Areas

  • Business and Sales Strategy
  • Sales Structure and Resources
  • Sales Process
  • Talent (Recruitment, Development & Performance Coaching)
  • Sales Operations

Sector Experience

Manufacturing, Software as a Service (SaaS), Technology, and B2B Service companies


Joe has experience working throughout the United States and Canada.

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