James Lakes

James Lakes

With over 25 years of experience, James’ journey from being a sports athlete to a business athlete has been an incredibly energizing, enlightening, and empowering one!

Combining the skills and learnings from countless hours in the gym, classroom, and various training sessions really lit up his passion for learning. Learning is growing, growing is a big part of life, and bringing value to others makes it all worthwhile. The words Change and Transformation are often used interchangeably but he’s adopted the following after reading The Primes, “Change fixes the past. Transformation creates the future.”

They are not mutually exclusive and depending on what your focus is, you need to adopt different game plans and schemes to be successful with either. Anyone who knows James knows that TEAM (Together Everyone Achieves More) is not just a slogan but a way of life. Building strong teams and developing environments where they can perform at consistently high levels is my fuel. Having purposeful goals, being mindful of consistency, providing clarity, and building positive energy are all core attributes of strong teams. It takes practice.

James has led teams in sales, strategy, and operations at some of the largest and most successful companies in the world such as Microsoft (16 years) VMware (3 years), Salesforce (2 years), and has been an advisor at multiple early stage health tech/high tech companies over the years. James has led teams and businesses from $10M/10 people to $1B/400+ people. James is focused on Growth which he breaks down as (1) Growth of our people and teams to be world-class value creators for their customers, (2) Growing an organizations impact and brand across their chosen ecosystem, and (3) growing revenue and business using #1 and #2 as the fuel.

Every Partnership, like every relationship, is an imperfect union and orchestrating them like any good Point Guard, is daily work for James. James works feverishly to score points that Change and Transform what can be accomplished by focusing on doing the Right Thing, the Right Way, Every Single Day.

Specialization Areas:

Sales Strategy, Sales Process, GTM Assessments/Development, Sales Coaching, Sales Team Leadership, Channel Development/Management, Value Proposition, Public Speaking

Sector Experience:

Healthcare, Health Tech, High Tech, Professional Services, Retail, Manufacturing, Financial Services

Geographies:

Based in Nashville, with experience working across the USA, Canada, and Europe.

Download Your 9 Step High Performance Pathway.

Download Your One Page Sales Plan.