With nearly two decades of experience in senior sales leadership, operations, and coaching, Bonita Grobbelaar specialises in helping organisations embed sustainable, high-performance sales systems that deliver measurable, predictable growth.
Bonita has worked with both multinational corporate firms to professional services firms and smaller consulting businesses, consistently driving performance improvements and bottom-line results. She has led teams and sales programs, achieving double-digit revenue growth and significantly improved close rates on high-value deals, while developing sales processes that scale.
Her leadership experience spans building and leading sales teams, sales process design, consultative selling, and executive coaching.
Bonita has managed cross-functional operations, aligning sales, marketing, and client success to ensure strategic sales enablement. She has also developed and executed sales strategies for large virtual event-based product launches, delivering measurable ROI for stakeholders.
Bonita is accredited in brain-based coaching (ICF-standard) and has completed advanced training in high-ticket sales and sales mastery. She combines rigorous data-driven strategy, structured sales frameworks, and deep focus on behavioural change, enabling clients to embed long-term improvements rather than one-off wins. “My work is about helping leadership see what’s possible – then building the strategic systems and skills so their teams deliver. I believe high performance isn’t luck; it’s structure, clarity, and people committed to change.”
Specialisation Areas
Strategic Sales Planning & Execution, Sales Process & System Design, Consultative Selling & High-Value Deal Negotiation, Coaching & Leadership Development, Sales Team Performance Metrics & Accountability, Behavioural Change & Mindset Shift.
Sector Experience
Ranging from multinational corporate enterprises to professional services firms and smaller consulting businesses.
Geographies
Bonita has experience working across Australia, South Africa, the United Kingdom and the United States, and is currently based in Brisbane, Australia.