Martiza Morales

Maritza Morales

Maritza brings over twenty-five years of experience in business strategy, marketing & sales operations, consulting and coaching. She has worked with sales executives and teams from a diverse range of companies, from startups to multinational organizations, in more than twenty countries. Having led growth initiatives in various commercial and cultural contexts, Maritza offers a versatile and pragmatic approach in working with clients. As a former head of the sales and marketing team overseeing joint venture operations globally, she worked extensively with general managers and their sales teams to create actionable sales plans, establish success metrics, and implement best sales practices to achieve key financial targets. Maritza’s consultative approach enabled her client operations to achieve double-digit sales growth and accelerate their path to profitability. As strategist and business coach, she has helped clients increase sales revenue by up to 200% through targeted sales and account management practices. “I am passionate about empowering clients to fulfill their business and personal potential. I treasure helping leaders to create a compelling vision of what they can achieve and enabling them to transform their teams with proven best practices and effective tools. It gives me great satisfaction to see them succeed and experience personal and professional breakthroughs as a result of our work together.“

Maritza holds a Bachelor’s degree in Business Administration and Finance, an M.B.A in Marketing and professional coach certifications in resilient leadership, neuroscience-based coaching, and team coaching, among others. She coaches and delivers programs in English, Spanish and Italian.

Specialisation Areas

Marketing, sales and channel strategy & planning; sales process mapping and KPI analysis; value proposition, market positioning and messaging; market development; customer relationship marketing; key accounts management; early-stage startup and business coaching.

Sector Experience

Telecommunications, media and technology services (TMT), professional services, leisure services, advertising and government.


America (U.S., Canada and Mexico), South America (Costa Rica, Colombia, Venezuela, Ecuador, Peru, Brazil, Argentina, Chile), Europe, (Israel, Turkey, Germany, Poland, Czech Republic, Great Britain, France, Spain, Italy, Monaco, Switzerland, Sweden), South Africa, Australia, Asia (China, Singapore, Japan).

Download Your 9 Step High Performance Pathway.

Download Your One Page Sales Plan.