Martiza Morales

Maritza Morales

Maritza brings to SalesStar over thirty years of experience in the areas of coaching, leadership development, strategic consulting, marketing and sales operations. She has worked with sales executives and teams from a diverse range of companies, from startups to multinational organizations, in over twenty countries. Having led growth initiatives in various commercial and cultural contexts, Maritza offers a versatile and pragmatic approach in working with clients.

As head of the sales and marketing team overseeing joint venture operations globally, she worked extensively with general managers and their sales teams to create actionable sales plans, establish success metrics, and implement best practices to achieve key financial targets. Maritza’s consultative approach enabled her client operations to achieve double-digit sales growth and accelerate their path to profitability. As a strategist and business coach, she helped a European client increase revenue by 200% through targeted marketing and account management programs.

“I am passionate about empowering clients to fulfil their potential. I treasure helping leaders to create a compelling vision of what they can achieve and enabling them to transform their teams with proven best practices and tools. It gives me great satisfaction to see them succeed and experience personal and professional breakthroughs as a result of our work together.”

Maritza holds a Bachelor’s degree in Business Administration and Finance, a Marketing M.B.A and professional coach certifications in resilient leadership, neuroscience-based coaching, leadership innovation and team coaching, among others. She coaches and delivers programs in English, Spanish and Italian.

Specialisation Areas

Leadership coaching; Executive coaching; Business coaching; Team coaching; Startup coaching; Market/business strategy; Sales strategy, process mapping and messaging; Customer relationship marketing; Key accounts management; KPI analysis.

Sector Experience

Telecommunications, Media & Technology (TMT), Professional Services, Leisure, Advertising and Government.


Maritza has worked with clients in North America (Canada, Mexico and the U.S.), South America (Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Peru, Venezuela), Europe, (Czech Republic, France, Germany, Great Britain, Israel, Italy, Turkey, Monaco, Poland, Spain, Sweden, Switzerland), South Africa, Australia, Asia (China, Singapore, Japan). Based in Milan, she currently serves clients in the U.S., Latin America and Italy.

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