Business Development Manager

César Ruiz

César Ruiz helps B2B CEOs and sales leaders identify what is holding back growth before they invest in more salespeople, training or technology. He is Business Development Manager at SalesStar Mexico.

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About César

César works with companies to diagnose sales challenges, set priorities and explore solutions in sales transformation, talent development and leadership. His Ingeniería Comercial approach treats sales as a system, connecting role fit, sales method, execution, leadership and evidence. He brings more than 15 years of B2B experience, including roles at Givaudan and DuPont in business unit leadership, channel sales, market development and key account management. As founder of PID Capital he also developed circular economy initiatives. César is a Mechatronics Engineer with an MBA from IPADE, trained in distributor management, leadership and Challenger Sales. He works across Mexico and Latin America, including Colombia.

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