Sales Coach

Deena Pitzele

Deena Pitzele is a former Chief Commercial Officer turned Strategic Growth Consultant, with nearly three decades of private brands commercial leadership. She helps growth-minded CEOs unlock a strategic sales process.

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About Deena

Deena has held senior sales leadership roles at General Mills, Supervalu, George Weston Limited and Glencoe Capital. From 2012 to 2022 she was sales and commercial lead for middle-market consumer food and ingredient companies in private equity, and her most recent commercial role delivered revenue growth of 28.5% and EBITDA growth of 60%. She became a Partner with The Partnering Group in 2022 and joined SalesStar in late 2023, working with CEOs and leadership teams to transform customer acquisition through a strategic sales process. Deena is based in Miami, Florida.

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