How we work with you

Four ways to build the revenue engine.One system underneath them all.

Whether we partner with you directly or develop your whole sales organisation, every engagement installs the same proven system that outgrows the market.

Start where you are

Built for you. Built for your team. Two questions decide where you start.

The four doors

Four doors. One system. Each opens into a deeper page.

Sales transformation - For you

Transformation AI

The flagship multi-year partnership. We build your revenue system, install the operating rhythm, and embed AI as the accelerator, until your business scales without you in the room.

Who it's for: CEOs ready to break the glass ceiling and systemize sales.

  • Diagnostic + growth plan
  • The Sales Operating System, built & embedded
  • AI (Ask Penny) as the accelerator + a senior coach in the room
Explore

Peer advisory for CEO - For you

Scale Boardroom

A peer group of technical B2B CEOs working through the same scaling challenges: monthly sessions with people who've actually been there.

Who it's for: CEOs who want peers + accountability, not a solo grind.

  • Monthly CEO mastermind
  • Peer accountability + senior facilitation
  • A network of technical-B2B founders
Apply to join
Revenue growth Scaling operations Talent & hiring GTM strategy Pricing & monetization Leadership

Strategic workshops - For your team

The STAR Method

Event-based workshops that install the proven STAR frameworks across your team: Strategic Foundation, Consultative Selling, Account Manager, Negotiator and Recruiter.

Who it's for: Sales organisations that need the proven playbooks installed fast.

  • STAR framework workshops
  • The 1-Page Sales Plan (SFW)
  • Practical in-field tools + team-wide capability lift
Explore the STAR Method
Strategic foundation Account manager Consultative Seller Negotiator Recruiter

Sales community - For your team

Growth Lab

Become an AI-Powered Sales Leader. Weekly insight, peer-to-peer learning, and the 90-day leadership acceleration program.

Who it's for: Sales leaders & managers one rung below the CEO.

  • The AI-Powered Sales Leader community
  • Weekly webinars + Ask Penny
  • The 90-day Accelerator + ongoing membership
Join Growth Lab
AI Powered sales leader
Structured curriculum Live sessions AI tools Accelerate in 90 days

Not sure which is right?

Most CEOs start with one conversation. We'll tell you exactly where to begin.

In a 30-minute Blueprint to Scale call we look at where your revenue engine is leaking and point you to the right starting line: a full Transformation, a seat in the Boardroom, workshops for the team, or the community.

21 Years in business
600+ Client engagements
37% average YoY revenue growth

The next step

Stop running on heroics. Start engineering revenue.

Whichever way you work with us, the same proven Sales Operating System runs underneath. Talk to a coach and we’ll show you where to start.