Our story
We've built a sales team from scratchThat's why we can build yours.
SalesStar was founded by people who've actually carried the bag, missed the number, and figured out how to scale, not academics with a framework.
About founder
The “from a sparky to a SalesStar” arc: Paul O’Donohue started on the tools, moved into sales, hit the same ceiling every technical founder hits (great product, sales stuck on heroics), and built the system to break through. Now 600+ businesses run on it.
Built by operators, not theorists
Mission
We help technical B2B firms build a revenue engine that outgrows the market.
Values
What makes us different
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We've done it: operators who've scaled real sales teams, in your industry.
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A system, not a seminar: we install a repeatable engine and stay until it sticks.
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AI as the accelerator: Ask Penny built into how we coach, not bolted on.
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Guaranteed: the 3x ROI guarantee; we put skin in the game.
Global footprint
We're local where you are.
Meet your coaches
600+ transformations, led by people who've sat in your seat.
The next step
We've done it 600+ times. Let's do it for you.
Every engagement is led by a senior coach who's carried the bag and scaled a business like yours. Talk to us and we'll show you what the system looks like for your team.