Architecture, Engineering & Construction

You win work on reputation.You could win it on system.

We help AEC firms turn reputation into a repeatable pipeline, a business-development system built for relationship-driven, long bid-cycle work.

Sound familiar?

You win work on reputation. You could win it on system.

Pipeline is feast-or-famine, tied to whoever is rainmaking that month
Bids are relationship-led but the business-development effort is ad hoc
No repeatable way to qualify which projects are worth chasing
Growth capped by the principals’ personal networks

How we help

Business development, made repeatable.

A system that turns reputation into a predictable project pipeline
Qualification so the firm chases the right work, not all the work
A shared method for long, relationship-driven bid cycles
Ask Penny AI = continuous improvement across every pursuit

21 Years

600+ Client engagements

37% Average YOY growth

An architecture and construction team planning a bid with a SalesStar coach

This is what a predictable project pipeline looks like.

Where to start

The right engagement for your stage.

Strategic Workshops

Install the proven STAR playbooks across your team: fast, practical, in-field.

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Growth Lab

Hands-on sprints that turn a single growth problem into a repeatable, measurable play.

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Meet your coaches

Coaches who've scaled AEC firms.

Meet the Full Team
Paul O’Donohue

Paul O’Donohue

Founder CEO · Global

Frank Niekamp

Frank Niekamp

Chief Growth Officer · US

Kat Davey

Kat Davey

Chief Operating Officer · Global

Jim Nilsson

Jim Nilsson

Strategic Sales Coach

Alfredo Jimenez

Alfredo Jimenez

Strategic Sales Coach

Shayne Porter

Shayne Porter

Strategic Sales Coach

How to start

Three steps. Starts with one conversation.

1

Book a growth session (30 min)

2

We map exactly where your revenue engine is leaking

3

We build the system around your business

Frequently asked questions

Common Questions

Yes, we have built sales systems inside your sector, not just generic theory. The growth session starts by mapping your specific situation.

There is no fixed length. Partnerships typically last one to two years, until the system runs without us.

A weekly rhythm: one coaching session plus the scorecard review. The system is built around your calendar, not on top of it.

Ask Penny works inside your sales operating system, coaching reps, checking deals against the playbook. Your data stays in your environment and is never used to train outside models.

It depends on the scope of the partnership. The growth session maps your situation first. You leave with the plan either way.

The next step

Stop running on heroics. Start engineering revenue.

Whichever way you work with us, the same proven Revenue OS runs underneath. Book a growth session and we’ll show you where to start.