Strategic workshops
Install the playbooks your team sells by.Five frameworks. One method.
Event-based workshops that install the proven STAR frameworks across your team: Strategic Foundation, Consultative Selling, Account Manager, Negotiator and Recruiter.
Is this you
For teams selling on instinct instead of method.
- Every rep runs their own playbook, so results are luck-dependent
- Deals stall because nobody qualifies the same way twice
- Training days fade within a month
- You need frameworks the whole team sells by
The shift
From instinct selling to one shared method.
From
- Every rep improvises their own pitch
- Forecasts built on gut feel
- Coaching that fades within weeks
- Wins you can't repeat
To
- One playbook the whole team runs
- Qualification applied the same way every time
- Frameworks that stick in the field
- Wins you can systemise and repeat
The method
Learn. Apply. Embed. Workshops that outlive the workshop day.
The STAR frameworks, taught live with your team's real deals as the material.
In-field tools and the 1-Page Sales Plan, applied to live pipeline the same week.
A follow-through cadence so the method sticks, not another binder on a shelf.
What you get
The frameworks, installed and in use.
- The five STAR framework workshops
- The 1-Page Sales Plan for every rep
- In-field tools your team actually opens
- A shared qualification language
- Follow-through cadence with your leaders
Penny AI
You
This is what installing the method looks like.
21 Years
600+ Client engagements
37% Average YOY growth
Meet your coaches
Senior coaches who’ve built the system themselves.
Paul O’Donohue
Founder CEO · Global
Frank Niekamp
Chief Growth Officer · US
Kat Davey
Chief Operating Officer · Global
How to start
Three steps. Starts with one conversation.
Book a Blueprint to Scale call (30 min)
We map exactly where your revenue engine is leaking
We build the system around your business
Frequently asked questions
Common Questions
There is no fixed length. Partnerships typically last one to two years, until the system runs without us.
A weekly rhythm: one coaching session plus the scorecard review. The system is built around your calendar, not on top of it.
Technical B2B firms past product-market fit, typically founder-led companies ready to systemise sales rather than hire another hero.
Ask Penny works inside your sales operating system, coaching reps, checking deals against the playbook. Your data stays in your environment and is never used to train outside models.
It depends on the scope of the partnership. The Blueprint to Scale call maps your situation first. You leave with the plan either way.
The next step
Stop running on heroics. Start engineering revenue.
Whichever way you work with us, the same proven Sales Operating System runs underneath. Talk to a coach and we’ll show you where to start.