B2B Technology & Professional Services

Your expertise sells itself. Until you need to scale.

We help B2B technology and professional-services firms scale past founder-led selling, a repeatable revenue system that outgrows heroics.

Sound familiar?

Your expertise sells itself. Until you need to scale.

Revenue still runs through the founders: the ceiling is your calendar
New hires can’t replicate what the founders do intuitively
Forecasts are guesswork; the pipeline lives in a few heads
Growth stalls the moment you stop personally selling

How we help

A revenue system that outgrows heroics.

A repeatable sales process that works without the founder in the room
The operating rhythm, cadence, playbooks, accountability, installed
Leading indicators that make the forecast real, not hopeful
Ask Penny AI = the system embedded as your team’s on-the-go coach

21 Years

600+ Client engagements

37% Average YOY growth

This is what scaling past founder-led selling looks like.

Where to start

The right engagement for your stage.

Scale Boardroom

A CEO peer group and coaching cadence to make the big scaling calls with confidence.

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Revenue OS

Ask Penny, SARA and our sales community in one package: plan, process and practice, every week.

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Meet your coaches

Coaches who've scaled tech companies.

Meet the Full Team
paul o donohue

Paul O’Donohue

Founder CEO · Global

frank niekamp

Frank Niekamp

Chief Growth Officer & Managing Partner, USA

kat davey

Kat Davey

Chief Operating Officer & Managing Partner, ANZ

jim nilsson

Jim Nilsson

Strategic Sales Coach

alfredo jimenez

Alfredo Jimenez

Strategic Sales Coach

shayne porter

Shayne Porter

Strategic Sales Coach

How to start

Three steps. Starts with one conversation.

1

Book a growth session (30 min)

2

We map exactly where your revenue engine is leaking

3

We build the system around your business

Frequently asked questions

Common Questions

Yes, we have built sales systems inside your sector, not just generic theory. The growth session starts by mapping your specific situation.

There is no fixed length. Partnerships typically last one to two years, until the system runs without us.

A weekly rhythm: one coaching session plus the scorecard review. The system is built around your calendar, not on top of it.

Ask Penny works inside your Revenue OS, coaching reps, checking deals against the playbook. Your data stays in your environment and is never used to train outside models.

It depends on the scope of the partnership. The growth session maps your situation first. You leave with the plan either way.

The next step

Stop running on heroics. Start engineering revenue.

Whichever way you work with us, the same proven Revenue OS runs underneath. Book a growth session and we’ll show you where to start.