SalesStar
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Book a Growth Session

Manufacturing

Your product is world-class.Your sales team isn't.

We help manufacturing CEOs turn world-class offering into predictable revenue, with a sales system built for technical, long-cycle, relationship-driven sales.

Book a Growth Session

Sound familiar?

You've systemized everything but sales.

World-class engineering, outsold by inferior competitors with a better sales engine
You track throughput, cycle time and yield on the floor, but sales runs on one lagging metric: revenue
Revenue riding on a couple of "hero" reps, not repeatable, not scalable
You're still closing every major deal yourself
Margin pressure / running near capacity

How we help

Standard work for your sales floor.

Treat sales like a process, not an art, the same way you treat production
Control the leading indicators that predict revenue 90 days out. Control the inputs, the outputs take care of themselves. That's Lean
A milestone-based, repeatable sales process, standard work for every deal
Stop relying on individual talent. Build a system. Measure it. Improve it: Six Sigma on the production floor, applied to your sales operation
Ask Penny AI = continuous improvement for your people, on every deal

Proof in numbers

Manufacturers who systemized sales.

Read Case Study: Sussex IM
Read Case Study: Midwest Precision
Read Case Study: Kimberly Clark Professional
Read Case Study: ANCO
Read Case Study: MPI (Leadership Coaching)
Read Case Study: Online Bedrooms

21 Years

600+ Client engagements

37% Average YOY growth

A SalesStar coach working through the sales operating system with a manufacturing leadership team

This is what a systemized sales floor looks like.

Where to start

The right engagement for your stage.

Transformation AI

The flagship partnership: build the whole revenue system, embed AI, scale without you.

Explore More

Strategic Workshops

Install the proven STAR playbooks across your team: fast, practical, in-field.

Explore More

Meet your coaches

Coaches who've scaled manufacturers.

Meet the Full Team
Paul O’Donohue

Paul O’Donohue

Founder CEO · Global

Learn More: Paul O’Donohue
Frank Niekamp

Frank Niekamp

Chief Growth Officer · US

Learn More: Frank Niekamp
Kat Davey

Kat Davey

Chief Operating Officer · Global

Learn More: Kat Davey
Jim Nilsson

Jim Nilsson

Strategic Sales Coach

Learn More: Jim Nilsson
Alfredo Jimenez

Alfredo Jimenez

Strategic Sales Coach

Learn More: Alfredo Jimenez
Shayne Porter

Shayne Porter

Strategic Sales Coach

Learn More: Shayne Porter

How to start

Three steps. Starts with one conversation.

Book a Growth Session
1

Book a growth session (30 min)

2

We map exactly where your revenue engine is leaking

3

We build the system around your business

Frequently asked questions

Common Questions

Yes, we have built sales systems inside your sector, not just generic theory. The growth session starts by mapping your specific situation.

There is no fixed length. Partnerships typically last one to two years, until the system runs without us.

A weekly rhythm: one coaching session plus the scorecard review. The system is built around your calendar, not on top of it.

Ask Penny works inside your sales operating system, coaching reps, checking deals against the playbook. Your data stays in your environment and is never used to train outside models.

It depends on the scope of the partnership. The growth session maps your situation first. You leave with the plan either way.

The next step

Stop running on heroics. Start engineering revenue.

Whichever way you work with us, the same proven Revenue OS runs underneath. Book a growth session and we’ll show you where to start.

Book a Growth Session