Webinars
Learn from the coaches,live or on demand.
Free sessions for CEOs and sales leaders of technical B2B firms: planning, process, coaching and hiring, from the coaches who do this work every week.
Webinars
Live and on demand
When
Industry
On-demand webinar
Why Good Firms Lose Good Projects
Most firms don't lose pursuits on design. They lose them months before the RFP lands. A live 60-minute session for architecture, engineering and construction firm leaders.
On-demand webinar
CEO's Guide to Building a High Performance Sales Culture
Why two companies selling nearly identical products get dramatically different results: an intentionally designed sales culture, built on clear accountability, real coaching and intentional recruiting.
On-demand webinar
The AI-Powered Sales Process: From Heroics to Predictable Revenue
Why revenue that rests on a founder or one star rep can't scale, why AI without a defined sales process just produces slop, and a live demo of Ask Penny turning a sales process into a discovery call playbook.
On-demand webinar
The AEC Firm Leader's Guide to Consistent Revenue
How architecture, engineering and construction firms get off the revenue roller coaster: a strategic sales plan, a documented business development process, and messaging that earns the meeting.
On-demand webinar
CEO's Guide to Building High Performance
Inconsistent forecasts, eroding margins and high turnover are symptoms. This session traces them back to the leadership systems behind them: accountability, coaching and a hiring process built for fit.
On-demand webinar
The AI Revenue Engine
If AI saves you five hours a week and revenue is not growing, what good is it? Two SalesStar coaches show how a plan, a process and practice turn AI into revenue, with live demos of Ask Penny and SARA.
On-demand webinar
The CEO's Guide to Building a High-Performance Sales Culture
What elite college football programs and high-performing sales teams have in common: coaching, accountability and recruiting. Two SalesStar coaches show CEOs how to build all three, with client results to match.
On-demand webinar
From Rainmaker to Firm Builder: How to Design a Firm That Runs Without You
For architecture firm owners who are still the firm's main source of new work: the three gaps behind inconsistent revenue, and how to move from rainmaker to the designer of a business development system your team can run.
On-demand webinar
CEO's Guide to Building a Predictable & Profitable Sales Machine
Founding CEO Paul O'Donohue and Alex Chan on growing market share in a tough economy: a sharper ideal customer profile, messaging that sells the problem, and a milestone sales process the whole team follows.
On-demand webinar
A CEO's Guide to Building a High-Performance Sales Culture
David Mullins and Frank Niekamp use Nick Saban and Curt Cignetti to show the three competencies behind every elite sales culture, coaching, accountability and recruiting, and how few sales managers have all three.
On-demand webinar
From Rainmaker to Reliable System
How architecture firm owners get past the plateau by moving business development out of the founder's hands and into the firm: defined work acquisition roles, a structured pursuit process and leadership leverage.
On-demand webinar
Built to Scale or Built to Struggle?
Why companies with amazing products and good people still stall, the three gaps that stop a business scaling, and the nine structural drivers that make results measurable, predictable and scalable.
On-demand webinar
The Loyalty Advantage: Thinking Like a Customer to Drive Growth and Retention
Hosted by WISE for the store brands industry: how thinking like a customer drives growth and retention, with the six steps to customer loyalty, the keys to exceptional service, and the multi-locking strategy that locks out competitors.
On-demand webinar
Q1 Is Already Slipping. Here's How to Fix It
Frank Niekamp and David Mullins on regaining control early in the year: why activity is not progress, how to qualify before you quote, and the weekly one-on-one rhythm that moves deals through the pipeline.
On-demand webinar
A CEO's Guide to Building a High-Performance Sales Culture
Part one of a CEO master class: why inconsistent revenue usually traces back to culture, and how structure, clarity and accountability turn good people into a consistently productive, loyal sales team.
On-demand webinar
From Rainmakers to Reliable Growth
How architecture firms move from depending on one or two rainmakers to a documented business development system: revenue is vanity, profit is sanity, and time is king.
On-demand webinar
Equip Your Sales Leaders With a System That Delivers 30-50% Growth
Why so many busy sales teams fail to deliver, and the three things that give sales leaders a system to change it: a message built around the client's problem, a process that does not skip discovery, and one-on-ones that build capability.
On-demand webinar
Hire Smarter: The Science of Sales Hiring
Most companies revamp their sales plan every year and leave their hiring process untouched. How to take sales hiring from gut feel and a coin toss to a predictive, objective process that finds top performers.
On-demand webinar
Designing Your Firm's Future: From Profitable Today to Legacy Tomorrow
Why small and mid-sized architecture firms plateau when the founder does all the selling, and the three steps that turn reactive pursuits into predictable revenue: a sales analysis, a strategic sales plan and a written sales process.
On-demand webinar
Would You Hire You? Developing a Client-Centric Practice Built on Trust
Why architecture and interior design firms lose pursuits they should win, and how shifting from talking about yourself to understanding the client builds trust at the moments that decide the project.
On-demand webinar
Build a Bulletproof Strategic Sales Plan
A panel on why more opportunities will not fix a falling win rate: a one-page sales plan, a sharply defined ideal customer profile, and strategic messaging your whole team says the same way.
On-demand webinar
6 Levers for Rapid Growth: Part 2
Alex Chan, Paul Dunphy and Steve Hughson on the last three levers for fast sales growth: balancing the pipeline, KPIs built on leading activity, and the weekly cadences that make sales managers hold their people to account.
On-demand webinar
6 Levers for Rapid Growth: Part 2 (USA)
The last three levers of rapid growth, from a US panel: balancing the pipeline to end feast or famine, locking in leading KPIs you can reverse engineer, and the three leadership cadences that drive it all.
On-demand webinar
Unlock High Value Projects Without Unnecessary Cost
How architecture, engineering and construction firms win more high value projects without burning money on pursuits: get in before the RFP, choose clients for profit, price on priorities, and use consultants strategically.
On-demand webinar
6 Levers for Rapid Growth: Part 1 (ANZ)
After a year of indecision and constipated pipelines, an ANZ panel unpacks the first three levers of rapid growth: the right platform, a pipeline cleaned until it tells the truth, and a weekly squeeze.
On-demand webinar
6 Levers for Rapid Growth: Part 1 (USA)
The first three levers behind rapid sales growth, from a US panel: choosing a platform your team will actually use, cleaning out the pipeline until it tells the truth, and squeezing it for a fast revenue push.
The next step
Stop running on heroics. Start engineering revenue.
A webinar shows you the method. A growth session applies it to your business: book one and we’ll show you where to start.