Peer advisory for CEOs
Scaling is lonely. The boardroom is not.Peer-tested. CEO-only.
A peer group of technical B2B CEOs working through the same scaling challenges: monthly sessions, senior facilitation, and accountability from people who have actually been there.
Is this you
For CEOs carrying the scaling weight alone.
- Nobody on your leadership team has scaled a company before
- Your board gives you targets, not answers
- Every big decision lands on your desk, and stays there
- You want peers who've been through it, not another advisor
The shift
From deciding alone to decisions tested by peers.
From
- Every call made in isolation
- Advice from people who've never scaled
- Accountability only to yourself
- Wins and failures carried alone
To
- A boardroom that pressure-tests your thinking
- Peers who've made the same climb
- Commitments you answer for monthly
- Hard-won lessons shared openly
The method
Meet. Pressure-test. Commit. A monthly rhythm that compounds.
Monthly boardroom sessions with CEOs at your stage, real numbers on the table.
Bring your hardest call; leave with it stress-tested by people who've made it before.
Leave with commitments the room holds you to, reviewed at the next session.
What you get
A room that raises your decision quality.
- A seat in a curated CEO peer group
- Monthly facilitated boardroom sessions
- A yearly deep-dive on your growth plan
- Direct lines to CEOs who have solved your problem
- Accountability reviewed session to session
Penny AI
You
This is what a room of peers looks like.
21 Years
600+ Client engagements
37% Average YOY growth
Meet your coaches
Senior coaches who’ve built the system themselves.
Paul O’Donohue
Founder CEO · Global
Frank Niekamp
Chief Growth Officer · US
Kat Davey
Chief Operating Officer · Global
How to start
Three steps. Starts with one conversation.
Book a Blueprint to Scale call (30 min)
We map exactly where your revenue engine is leaking
We build the system around your business
Frequently asked questions
Common Questions
There is no fixed length. Partnerships typically last one to two years, until the system runs without us.
A weekly rhythm: one coaching session plus the scorecard review. The system is built around your calendar, not on top of it.
Technical B2B firms past product-market fit, typically founder-led companies ready to systemise sales rather than hire another hero.
Ask Penny works inside your sales operating system, coaching reps, checking deals against the playbook. Your data stays in your environment and is never used to train outside models.
It depends on the scope of the partnership. The Blueprint to Scale call maps your situation first. You leave with the plan either way.
The next step
Stop running on heroics. Start engineering revenue.
Whichever way you work with us, the same proven Sales Operating System runs underneath. Talk to a coach and we’ll show you where to start.