Engineering & Industrial
You engineer to spec.Your sales runs on hope.
We help engineering and industrial firms sell the way they build, a repeatable system for complex, specification-led, multi-stakeholder deals.
Sound familiar?
You engineer to spec. Your sales runs on hope.
How we help
A repeatable system for complex deals.
Proof in numbers
Engineers who systemized selling.
21 Years
600+ Client engagements
37% Average YOY growth
This is what repeatable complex-deal selling looks like.
Where to start
The right engagement for your stage.
Transformation AI
The flagship partnership: build the whole revenue system, embed AI, scale without you.
Explore MoreScale Boardroom
A CEO peer group and coaching cadence to make the big scaling calls with confidence.
Explore MoreMeet your coaches
Coaches who've scaled engineering firms.
Paul O’Donohue
Founder CEO · Global
Frank Niekamp
Chief Growth Officer · US
Kat Davey
Chief Operating Officer · Global
Jim Nilsson
Strategic Sales Coach
Alfredo Jimenez
Strategic Sales Coach
Shayne Porter
Strategic Sales Coach
How to start
Three steps. Starts with one conversation.
Book a growth session (30 min)
We map exactly where your revenue engine is leaking
We build the system around your business
Frequently asked questions
Common Questions
Yes, we have built sales systems inside your sector, not just generic theory. The growth session starts by mapping your specific situation.
There is no fixed length. Partnerships typically last one to two years, until the system runs without us.
A weekly rhythm: one coaching session plus the scorecard review. The system is built around your calendar, not on top of it.
Ask Penny works inside your sales operating system, coaching reps, checking deals against the playbook. Your data stays in your environment and is never used to train outside models.
It depends on the scope of the partnership. The growth session maps your situation first. You leave with the plan either way.
The next step
Stop running on heroics. Start engineering revenue.
Whichever way you work with us, the same proven Revenue OS runs underneath. Book a growth session and we’ll show you where to start.