Sales transformation
The revenue system that scales without you.AI-accelerated. Built around your business.
Our flagship partnership. We build your sales operating system, install the rhythm, and embed AI as the accelerator, until growth no longer depends on you, your heroes, or luck.
Is this you
Built for technical B2B CEOs who've hit the ceiling.
- You've built a world-class product, but growth has stalled for 2–3 years
- The business still depends on you being across every deal
- You've tried sales training, new hires, new CRMs. None of it stuck
- You're ready to systemize sales, not just motivate it
The shift
From a business you carry to a system that carries itself.
From
- Unpredictable, hero-dependent revenue
- You're the bottleneck on every deal
- Growth by effort and luck
- AI bolted on for the sake of it
To
- A predictable system you can forecast
- An engine that runs without you in the room
- Process, cadence and accountability
- AI embedded where it actually makes money
The method
Assess. Build. Develop. One system, installed and embedded.
Get the data; diagnose exactly where the revenue engine leaks; build the growth plan + KPI dashboard.
the Sales Operating System: process, pipeline cadence, playbooks, and AI (Ask Penny) embedded.
Activity, accountability, coaching and culture, embedded across the team until it sticks
What you get
Everything to engineer predictable growth.
- Diagnostic + 12-month growth plan
- The Sales Operating System (process · pipeline cadence · playbooks)
- Ask Penny AI, embedded as your team's on-the-go coach
- Weekly coaching rhythm + scorecards & accountability
- Leadership development for you and your sales leaders
Penny AI
You
This is what building the system looks like.
21 Years
600+ Client engagements
37% Average YOY growth
Meet your coaches
Senior coaches who’ve built the system themselves.
Paul O’Donohue
Founder CEO · Global
Frank Niekamp
Chief Growth Officer · US
Kat Davey
Chief Operating Officer · Global
How to start
Three steps. Starts with one conversation.
Book a Blueprint to Scale call (30 min)
We map exactly where your revenue engine is leaking
We build the system around your business
Frequently asked questions
Common Questions
There is no fixed length. Partnerships typically last one to two years, until the system runs without us.
A weekly rhythm: one coaching session plus the scorecard review. The system is built around your calendar, not on top of it.
Technical B2B firms past product-market fit, typically founder-led companies ready to systemise sales rather than hire another hero.
Ask Penny works inside your sales operating system, coaching reps, checking deals against the playbook. Your data stays in your environment and is never used to train outside models.
It depends on the scope of the partnership. The Blueprint to Scale call maps your situation first. You leave with the plan either way.
The next step
Stop running on heroics. Start engineering revenue.
Whichever way you work with us, the same proven Sales Operating System runs underneath. Talk to a coach and we’ll show you where to start.