On-demand webinar

15 October 2026

Practise safely before the real call

What you’ll learn :

  • Why practice makes permanent, not perfect, and the three Rs that change behaviour over time: repetition, reinforcement and role practice
  • What stops teams practising, from the live poll: lost selling time, not knowing what good looks like, feedback and fear of judgement
  • How an AI role-play tool gives a safe space to practise, with instant feedback on questions, filler words, talk time, tone and pace
  • How AI can review recordings of real client calls, and show where a whole team is falling down

Speaker :

Paul O'Donohue

Paul O'Donohue

Founder CEO · Global

Kat Davey

Kat Davey

Chief Operating Officer · Global

AI Revenue Engine Part 2: Stop Practising on Your Prospects, a recording hosted by Paul O'Donohue, over a red background with chess pawns standing on black blocks

What's covered

Inside the session. What it covers, then get the full recording.

01. Part two of three

Part one covered process, part two is practice, and part three is planning for 2027. Paul and Kat introduce themselves.

02. Practice makes permanent

Paul's golf story, and why a coach and data matter. Repetition, reinforcement and role practice change behaviour over time.

03. Why teams do not practise

The live polls. About 60% of attendees said their team has no regular practice discipline, and the biggest barrier was the time it takes from active selling.

04. Meet SARA

A safe space to simulate real calls, with best practice built in and feedback that is always on. A story of using it to assess two SDR candidates.

05. A live demo

Skill builders versus customer simulations, and a consultative questions demo in which SARA coaches Kat to stay with the pain.

06. Instant feedback and analytics

Replay and transcript, strengths and growth areas, filler words, conciseness, questions asked, talk time, tone and pace.

07. A customer story and Q&A

A logistics client using SARA for more than eighteen months, then questions on customising it, implementation and uploading real calls.

Resources

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Frequently asked questions

Common Questions

In the session's words, it is an expensive way to go: you do not want a call to go wrong in front of a real prospect. If you are casual about practice, a competitor who practises more will gain the advantage.

A skill builder builds a skill and the confidence to use it. A customer simulation then lets you apply it in a cold call, warm call, discovery call or presentation.

A replay and transcript, strengths and growth areas against your methodology, and analytics on filler words, conciseness, questions asked, how much you talked, and tone and pace.

Yes. In a customisation project the role plays and the personas can be programmed to your industry and to how your customers respond, from friendly to direct to analytical.

About a week, including customisation if you want it. Out of the box it covers cold call, warm call, discovery and presentation scenarios with 20 personas, followed by an onboarding session with your team.

Yes. Recordings from tools such as Zoom, Fathom or Teams can be uploaded, scored against your own rubric and given feedback. For a whole team, that shows where it is falling down.

The next step

Stop running on heroics. Start engineering revenue.

Whichever way you work with us, the same proven Revenue OS runs underneath. Book a growth session and we’ll show you where to start.