César Ruiz

About César

With 15 years of experience transforming commercial strategies in B2B markets, Cesar specializes in commercial strategy, portfolio optimization, and innovation. He has held leadership roles such as Senior Business Unit Leader, Channel Sales Manager, and Founder, achieving market expansion, strategic portfolio growth, and business transformation. His expertise spans industries such as flavors, chemicals, advanced materials, manufacturing, and automation. As Founder of PID Capital, Cesar developed innovative circular economy business models and fosters high-level B2B connections to drive growth. Previously, at Givaudan and DuPont, he led commercial strategies that resulted in significant market expansion and revenue growth. Currently, as Business Development Manager, he works closely with clients to identify growth opportunities and drive commercial success. Cesar holds certifications and training in Distributor Management, Leadership Development, and Challenger Sales. Additionally, he has deep experience in areas such as strategic prospecting, key account management, market analysis, and negotiation. “ Create solutions, Connecting ideas ”. Specialisation Areas New Business Development Strategic Prospecting Commercial Strategy and Portfolio Optimization Key Account Management Market Expansion and Transformation Innovation Leadership Sector Experience Flavors & Food Industry Chemicals Advanced Materials Manufacturing & Automation Textile Finance Geographies: Mexico Latin America Colombia Global.