Deena Pitzele

About Deena

With nearly three decades of Private Brands business and commercial leadership experience, Deena Pitzele is a former Chief Commercial Officer turned Strategic Growth Consultant. She has helped several Private Brands Manufacturers scale and grow exponentially as both a commercial leader and consultant. She has subject matter expertise working with manufacturers and contract packers in the Private Brands industry. Her expansive career includes senior sales leadership positions with companies including General Mills, Supervalu, George Weston Limited, and Glencoe Capital. Between 2012 and 2022, Deena worked in Private Equity as the sales and commercial lead for middle market consumer food and ingredient companies. In these organizations, she was part of senior management teams and actively engaged in M&A. In her most recent commercial role, she developed and implemented a strategic plan that delivered revenue growth of +28.5% and EBITDA growth of +60%. Starting in 2022, she was named as Partner with The Partnering Group in Customer Development Practice for Private Brands. This led to joining Salesstar in late 2023 working with growth minded CEO and leadership teams on transforming their customer acquisition performance by unlocking a strategic sales process. Deena is known as a thought leader with the unique ability to understand clients’ business challenges, analyse market conditions and partner with clients to build the tools necessary for the successful activation of growth initiatives. Specialization Areas: Customer acquisition, channel strategy, strategic sales process, target market, strategic messaging, talent assessment Sector Experience: Private brand food and beverage manufacturers; Private brand health and beauty manufacturers, industrial food and beverage ingredient manufacturers; consumer goods contract manufacturers. Geographies: Deena has experience working throughout North America and is currently based in Miami, Florida.