B2B Technology

CIAL Dun & Bradstreet

Data-driven hiring that filters sales candidates earlier and with far more discipline

Challenge

What changed at CIAL Dun & Bradstreet

Facing the challenge of accelerating growth after a major acquisition, Sergio Hernández turned to SalesStar to modernize his sales force through data-driven recruitment.

By implementing the OMG assessment, they replaced traditional guesswork with statistical precision, drastically improving their return on investment in commercial talent.

Approach

In their words

The OMG test provides insights into motivation and ‘Sales DNA’ that are impossible to evaluate through standard interviews or traditional psychometric tests.

In commercial recruitment, we invest time and money expecting a return in sales results; SalesStar has allowed us to significantly increase our efficiency and secure successful hires faster.

The tool sets a higher bar for filtering candidates early in the process, ensuring we have the discipline to identify the right talent rather than just the easiest choice.

From the client

“The OMG test provides insights into motivation and ‘Sales DNA’ that are impossible to evaluate through standard interviews or traditional psychometric tests.”

CIAL Dun & Bradstreet

The next step

Stop running on heroics. Start engineering revenue.

Whichever way you work with us, everything runs on Revenue OS. Book a Growth Session and we’ll show you where to start.